Tools to help you integrate your blog and social media sites were all the rage last year. But times have changed, and Facebook is penalizing you for not actually being present. And, don’t think for a minute that readers don’t know you’re not there either. Stop trading convenience for viewers and start engaging your audience.
Make it Easy for Me
Most folks who run a business say they just don’t have time for social media. That’s a legitimate complaint. I mean, you can’t forsake the needs and demands of current customers just to make time to get new ones. But, you can’t afford not to get new ones either.
So, many small business owners use tools like Hootsuite to pre-schedule and auto-populate their social media sites with posts, making their social media chores more efficient.
Just a Billboard
I’ve always said that Twitter is good for talking at folks and Facebook is better for talking with folks. Both platforms have their pros and cons, and both allow you to have a presence that counts favorably toward your SEO and online clout scores.
But, if you are simply using both sites as a way to promote and not engage, then your posts are no more than a billboard, and readers on these sites don’t like it. They are there to be social.
The Facebook Penalty
Facebook has severely devalued posts made with third party apps such as Hootsuite and RSS Graffiti. Worse, they are now lumping them together, regardless of the author. Such posts look like this in the reader’s News Feed:
Of course, there is no “I can’t see you” penalty like this on Twitter, but you’re still missing engagement if you are not saying thank you to folks that retweet you, or answering their replies and/or questions for you.
You’re Not Really Here
One of the biggest complaints is from Facebook folks who are miffed with those who auto-post their tweets and never actually chat with anyone on Facebook. There are no comments on those posts because the author never reads Facebook. All of their activity is on Twitter and the Facebook posts are just a me-too thing.
What’s Your Goal?
If you intend to up your SEO with billboard-type posts, then you’re good to go. If you want to create a loyal following of raving fans that spread precious word-of-mouth advertising for you, then engage them. If you use automation tools now, with the intention of making time in the future to engage folks more, consider that some of your potential fans have already turned your posts off. It’s better to get social sooner rather than later.