Bebo, the parent company of Blab, has released a new app called Swipe to Chill that has many of the same Blab features we’ve come to love, but is most definitely targeted to a younger audience, not show hosts. Here’s my first look at the new app and what this might mean for the future of Blab.
You’ll find the video first look below my take on what’s up with this new app and why Bebo created it.
For over a month Blab has been crazy glitchy, like no one has been minding the store. In a recent Blab with Joel Comm and Cliff Bodenweiser (aka the Mayor of Blab), Community Manager, Brittany Metz of Team Blab stated that the developers have been working on a new project and had secretly released it to college students for Beta testing.
What is Swipe to Chill?
Here’s the official app description:
SCHOOL’S OUT time to chill with your squad. Group face time with as many people as you want.
Screenshare your favorite apps. Watch TV & YouTube. Listen to music. Play gamessss. See what your friends are doing
OK so literally how it works is:
1. Swipe to chill. NOW YOU’RE ONLINE
2. Join a friend -or- start your own chill
3. Chill your way: get on cam, screenshare your phone, watch videos
***beware flying water balloons and chaos monkeys***
It’s plainly obvious that this app is targeted to the younger generation, to give them a group way to have fun with their phones.
What’s in the App?
The Swipe to Chill App is more akin to Google Hangouts than it is to streaming/broadcast apps like Periscope and SnapChat.
Basically, it’s very much like the Blab App. In fact, it makes me wonder why they didn’t do this with the Blab App.
And then I saw why.
The ability to monetize is built into Swipe to Chill from the get go.
More Than Hanging Out Together
The Swipe to Chill app enables you to invite your friends to chill with you online. So, it’s not a show that’s publicly advertised, at least not at this time.
And it makes it super simple for all to view the following platforms together:
- Guessing Game
Of those, YouTube and Guessing Game have immediate monetization payoff.
YouTube has ads, movie trailers, and live stream content creators.
Guessing Game had a PlayStation logo on it. And it looks like they have chosen a game that is fun to play in a group.
It’s anybody’s guess why Bebo decided to align with fledgling SoundCloud instead of iTunes for music and podcasts. Maybe there was a licensing issue or such for including iTunes.
Is This the End of Blab?
What we do know is that the developer team has been spending every waking minute developing the Swipe to Chill app and nearly zero time caretaking the Blab platform.
Blab is fundamentally a different animal. It has a mobile component, but the majority of users are on desktop.
That’s especially true of regular show hosts, who have zero desire to broadcast via a mobile app, even on tablet. They can’t possibly get the same audio or video quality using a mobile device either.
What else we know is that video marketers and casual users alike fell in love with Blab day one. Everyone was truly overjoyed to have a video place to gather that was intuitive and easy to use. Many HOA and podcast show hosts jumped on Blab early. And everyone has built a large and loyal following, made super connections, and had a lot of fun.
Nobody wants Blab to die.
They want Blab to become stable so they can continue to use it.
And maybe it will or maybe it won’t. We’ll see.
Check Out Swipe to Chill
In the meantime, have a look at all the cool features on the new app.
If you want to connect my name is spelled MaAnna Stephenson.