The big news this past week has been all of the new changes to Facebook business pages. In fact, this may be the most well-received changes they have ever made. Here’s a post from All Facebook titled New Facebook Pages: Everything You Need to Know but I’m also seeing that they are already crossing out parts of the post that have changed since they published. Another great resource for fresh news and tips on the changes (and things Facebook) is Mari Smith’s blog. She frequently makes short how-to posts and videos.
Most folks use phrases to search on Google rather than a single word. That’s why you need to become familiar with optimizing your site for long tail keywords, which is what the phrases are called in geek-speak. Here’s a great post from Lynn Terry on Long Tail Keywords: Using Keyword Phrases That Make Sales!
Google is cracking down on SEO cheaters. Lindsay has a great post on SEOMoz on 32 SEO Tactics to Avoid in 2011. You want to pay particular attention near the end for realistic ways to measure success and pay-for-rank rip offs.
Does your site run slow? Here’s a nice video from Josh Highland on WordPress.tv for optimizing the performance of WordPress to make your site load and run faster. (Also see BlogAid’s video tutorial for optimizing images.)
To create a great looking site, the key is to remember is that content drives design, not the other way around. Here’s a good post from Social Triggers on selecting the perfect column width for your content. This is another good reason why it is important to create a little site content before you research designs.
Here’s a tip I sent out in my last Newsletter and have had wonderful feedback about it. Roger C. Parker is a great guy and posts quality tips on his site. This one is tips for creating effective About Us statements.
Every marketing guru says you need to include a call-to-action item on your site to increase conversion rates. Well, if you’re tired of the same-o, same-o then you’ll enjoy this post from Mashable on app-like conversion graphics and content.
Social Media Tips
So far I’m finding that Facebook is the best social media site for BlogAid, but I’m just starting to put in some time with LinkedIn and already making nice connections. If you want a peek at what’s working for folks, you’ll appreciate this post from Small Business Trends on Which Social Media Sites Are the Most Beneficial?
Experience is the best teacher. I did a lot of try this, try that before I found my social media groove. Here’s a nice post from Darren Rowse on ProBlogger on 30 Valuable Lessons Learned Using Social Media for Small Business that he learned by trial and error or the hard way too.