Get on the Mobile Search Bandwagon Now
Mobile search is hot, hot, hot and if folks can’t find your website, you cease to exist for them and your competition gets the business. If you want to make the most of mobile search you have to know how it differs from regular search. Yep, that’s right. What pops up on your smartphone is different from what pops up in the results list on your desktop. The folks at SEO Roundtable have a nice post on Google Mobile Ranking vs Desktop that will show you what I mean.
You’ll also want to jump over to Search Engineland and read Understanding Mobile Searcher Intent, especially if you are a retailer.
More Leads Means More Biz
Driving traffic to your site is one thing. Giving folks incentive and easy ways to stay connected with your site and eventually purchase something is why you have a site. The folks at Hubspot of a nice post on 25 Ways to Increase Sales and Lead Generation that will help you do both.
The What, How, and Why of Backlinks
Getting more backlinks for your site is an important component of ways to rank higher in search engines like Google. Link Medic has developed a Backlinking Boot Camp, Effective Link Building Strategies You Need to Know to help you learn effective backlink techniques. Don’t worry, it’s not a series you have to sign up for. It’s a super informative post.
Be sure to read all the way to the end for a link on building incoming links with articles too.