Who Reads You and How?
Knowing your target audience is one of the keys to becoming a successful blogger. Besides knowing what type of content your readers crave, you’ll also want to know how they consume it.
BlogAid readers enjoy WordPress tips and tutorials. Because most of that content contains how-to elements, my readers mostly consume it on the device they use to update their WordPress site. However, they may first become aware that a new how-to blog post or video is available through a social media site like Facebook, or on an RSS feed reader. And for that, they are likely to use a mobile device.
So, be sure you are clear about where folks are finding out about your site content
and where they are actually reading it.
Do Your Research
The Google Analytic stats for BlogAid confirm that traffic to the site comes mainly from Google searches and from social media sites, with Facebook being the number one referrer.
And, the stats also show the browsers most folks are using to view BlogAid, which are FireFox followed by Chrome. Because these browsers are not available on mobile devices, I know that folks are reading BlogAid on laptops or desktop computers.
If your stats show the main browser to be Safari, or another mobile browser,
that means that most folks are reading your site on a mobile device
and it may be worth your while to consider having a mobile version available.
The Dark Side of Mobile
My mobile device of choice is the iPad. In fact, I use it almost exclusively for reading social media sites, my RSS feed list, and visiting the links featured on both.
Because I have ample screen real estate and can increase the size of content areas on sites to read the text easily, I really dislike when a website auto-flips into a mobile version. Well, let me be perfectly honest, I abhor it. I’d much rather see the real site than the version their mobile app presents. It’s a very different experience, not the least of which is my inability to copy the URL to share the site with others or difficulty in leaving a comment.
I’m much happier when a site offers me a choice
of whether I want to see a mobile version or not.
Good Mobile Candidates
The types of sites that are good candidates for mobile readers generally fall into the news and entertainment categories. They offer short posts that are easily consumed on the run.
If your site doesn’t fall into one of these genres, you may want to rethink whether offering a mobile version of your site is worth the effort.
How About You?
For now, I have no plans to offer a mobile version of BlogAid. And, I’m interested in hearing your comments of whether you think I should and why. Do you think your site could benefit or not from going mobile?