WordPress 3.6 and Genesis 2.0 now support microdata. SEO on your site changes instantly when you use them. And it’s important for you to know the difference in what microdata gives you compared to what you get by using the WordPress SEO plugin by Yoast.
This is Part 3 in a series of posts where I’m methodically testing themes, tools, and plugins that will cause a marked difference in the type and depth of content that Google can index on your site.
In Part 2 of this series, I started with a fresh install of WordPress and the Twenty Thirteen theme. Then I added Genesis 2.0 and tested the markup I gained with the Rich Snippets Testing Tool. Now, I’m adding the WordPress SEO plugin by Yoast and I’ve created the most basic authorship setup possible. In this post I’ll show you the results of all the SEO I’ve gained.
If you do no more than what I’ve documented in these first few posts, you will set your site apart from the majority of WordPress site owners, and reap the rewards in better search results.
Let’s See the Snippets!
I ran the Hello World post through three tests in the Google Rich Snippets Testing Tool. Once with the Twenty Thirteen theme, once with Genesis 2.0 theme, and then with the WordPress SEO plugin and authorship added. Here are the results.
I did the best I could with formatting for the following. It’s a little clearer to understand the groupings by looking at the Rich Snippets results directly. So, if you want to have a look, go here then input the URL of the post on my test site. http://www.markup.blogaid.net/hello-world/ It may look a little differently than what is shown here, depending on what I’m testing at the moment. But you’ll get the format layout at least.
Twenty Thirteen Test Results
(NOTE: Markup is the title of my testing site. Also, hcard and hatom deal with comments on the post. The default Hello World post comes with one comment.)
Authorship: Page does not contain authorship markup.
Publisher: Page does not contain publisher markup.
Extracted structured data:
hcard error – missing two fields. Needs at least organization, location, or role.
entry-title: Hello World!
entry-content: Welcome to WordPress.
fn: MaAnna Stephenson
bookmark: URL to post
value: MaAnna Stephenson
Genesis 2.0 Test Results
All of the basic info was the same as the previous test except for the title in the preview. None of the basic SEO that comes with Genesis was setup for this test. That would have input the proper title followed by the site name.
Following is the additional info indexed. You’ll notice that there are seven things listed, but some are not the same as the eight I showed you in the Part 2 post. Notice that the schema for sidebars and footer are not present. That’s because I have no content in either of those places. There is also an additional Person markup for the comments section.
Item type: http://schema.org/webpage
property: maincontentofpage: Item 1
Item type: http://schema.org/wpheader
description: BlogAid Training Site
blogpost: Item 2
comment: Item 3
headline: Hello world!
datepublished: 2013-0/-22T 19:37:38+00:00
author: Item 4
text: Welcome to WordPress
Item 4 (I know this is out of order, but following the order shown in the tool)
URL: MaAnna Stephenson http://www.markup.blogaid.net/author/username
name: MaAnna Stephenson
creator: Item 5
URL: link to the comment on the site
commenttext: (content of the comment)
name: Mr. WordPress (name of the commentator)
URL: (link to the commentator’s site)
As you can see, just with the switch to Genesis 2.0, there is a lot more for Google to index on this post. Now, all of this will not show in Rich Snippets, like the comments and such.
Google has a much better understanding of what this content is about, who wrote it, and the engagement it is receiving, and from whom.
WordPress SEO and Authorship Test Results
Here’s what happened when I added the WordPress SEO plugin by Yoast and configured basic authorship settings with my G+ profile.
The test results include everything from the Genesis test, with these additions.
NOTE: The snippet now contains my profile image, byline, and a link for more posts. All of those elements may not display in the actual Rich Snippet. No one has quite figured out why Google chooses to show what it does, except for the explanation given here – that it depends on the query the user types into search.
Authorship Testing Results:
Authorship is working for this webpage
Google+ profile link: https://plus.google.com/116816557257681654233
Google+ profile name: MaAnna Stephenson
Authorship rel=author Markup
rel=author markup has successfully established authorship for this webpage.
First rel=author link from webpage: http://plus.google.com/116816557257681654233
Link (direct or indirect) from website to Google+ profile: Yes
Public contributor-to link from Google+ profile to www.markup.blogaid.net: Yes
Other rel=author links from page:
Publisher markup is verified for this page.
Linked Google+ page: http://plus.google.com/116816557257681654233
Extracted structured data
value: About MaAnna
value: MaAnna Stephenson
title: Hello world! – Markup
description: Welcome to WordPress
URL: (link to post)
image: (link to image URL in uploads folder with file name)
The WordPress SEO plugin also added the proper < og > tags for Open Graph. They are: locale, type, title, description, url, sit_name, and image.
These are picked up by social media sites like Facebook, to ensure that the correct title, expert, and image are displayed with the post is linked to on that platform.
Also notice that the author link is to my About page. That is set in the User Profile in WordPress. And, I only had simple content on that page. I didn’t fully max out all of the authoship connections on the site. (I’ve found 14 so far.)
As you can see, simply adding Genesis 2.0, along with adding HTML5 support to your child theme, gives you the foundation needed to go much further with microdata semantic markup. (FYI, hold up before paying for updating your theme. I’ve got plugin reviews on the way that are specifically made for Genesis and may let you add the basics yourself.)
Honestly, installing and properly configuring the WordPress SEO plugin, and then connecting authorship are a must for every site owner. You can do that right now and start reaping the benefits of it while you start learning, and walking into adding microdata.
If you’re not already on Genesis, why not? When you’re ready to step up to the best theme framework on the planet, I hope you’ll consider using my affiliate link. But, if you just want to get your feet wet with it first, I’ve got a way for you to do that too.
In this test I did not maximize the configuration for either the WordPress SEO plugin or authorship. There is a lot more info to give Google by doing both. If you need help with those, check out the SEO and AuthorRank Video Course that covers both. Or, see the full BlogAid Video Tutorials Library for help with everything, all in one place.