The sweeping changes to Facebook business pages have created a lot of buzz about iFrames, ranking, and use of third-party apps. Now that you have more ways to attract an audience to your Facebook page, you want to ensure that your main website is ready for them too. I’ll show you a couple of site elements to check plus ways to spiffy it up for company to pay a visit.
Graphics are a great way to dress up your blog posts and give them interest. But, when you share a link to your post on Facebook, it may not pick up the correct image from your post.
Here’s a screenshot of the link box on Facebook:
The WordPress video thumbnail is not the first one that appeared next to the text. To the left of the red arrow are back and forward boxes that will allow you to scroll through all of the images that Facebook can find to use from your site.
How You Post Matters
If you manually post to Facebook (preferred method), it’s likely that the first image Facebook will locate will be one from your sidebar rather than your post.
If you auto-post from your RSS feed using a third-party application, it’s likely that Facebook will pick up the image from your post first. (Read why this is not the preferred method.)
Can’t Find Image
Stats show that you average more clicks on Facebook when your post includes an image. If you manually post and Facebook can’t find the thumbnail you want to use, it’s better to choose another appropriate one from your site.
Be sure you have an image in your sidebar that would work for most all posts. For BlogAid, the two images Facebook often sees are my free ebook with newsletter subscription, What Every Site Owner Should Know, and the WordPress Training Manual. Both are great for attracting the viewer’s interest and may bring them to the site even if the post title doesn’t.
Put Facebook on Your Site
You can further integrate Facebook on your site by showing off your fans in your sidebar with the Facebook Members Plugin. (See my review and how-to on it.)
You can also include a Facebook style Like button on all of your posts. Here’s a link to Facebook plugin for WordPress.
Making it easy for site visitors to find you on Facebook and vice versa, as well as sharing your Facebook posts with appropriate images will help further integrate your site, blog, and social media marketing efforts, which will help increase your online visibility. And that’s what it’s all about.
What methods of integration are you using? Do you have a tip for showing the right thumbnail on your shared link?