One of the best compliments you can receive as an online marketer is, “I see you everywhere!” There are tricks to creating a consistent presence online and that directly impacts your branding. See how to use your WordPress User Profile and third-party platforms to begin to show up everywhere the same online.
WordPress User Profile
The email address you want to use should be the same as the one you use for your Gravatar account. (More on that in a moment.) Keep in mind that this email address has nothing to do with the addressed found in Settings > General, which is used by WordPress to notify you of the status of your site, like comments being left or backups. And, it can be different from the address you use in your contact forms.
The other section you want to fill in is the Description, which can be used in your Author Resource Box and User widget, if your theme supports either of those.
Gravatar is the most ubiquitous online presence platform available. You need an account so that your image and info will display properly in your own site’s Comments.
And, you can use that same account email address when logging on to leave a comment on another site.
You’ll want to use the same image of yourself for your Google account that you use for your Gravatar account. This will help you keep a consistent profile image all over the Internet and easily be recognizable.
There is one caveat to all of this. If you use your brand’s logo in some places as your online profile image, say on Facebook, folks may not be able to put two and two together to mate it up with a picture of you that you’re using everywhere else. So, you’ll want to give some thought to the images you are using on every platform and determine the best way to be as consistent as possible.
Following are extra resources to get you started with Gravatar and Google and how to max out on its use with Comment sections on your site and others.
- Boost Your Site Traffic with a Gravatar
- Successful Blog Comment Strategies
- Free Google Account Must-Haves for Site Owners
What are You Doing?
What methods are you using to provide a consistent presence online? Where have you made compromises? Do you have multiple global ID accounts?