It’s 1/11/11, another auspicious day in the new year. And, I’ve been gathering up some auspicious tips to help make your blog and website better.
Help local clients find you on Google Places
Getting more good reviews on Google Places is a key element in ranking higher on local search. Ranking higher means getting found by more local customers. There have been a lot of changes at Google lately, especially in local search results. If you haven’t optimized your listing in a while, or, perish the thought, haven’t claimed your listing yet, you definitely want to read The New Google Place’s Review Shake Up on Small Business Online Coach to learn about the changes and how you can rank higher than your competition.
Facebook has Places too
One of the reasons Google is making so many changes to their Places offerings is because Facebook is giving them a real run for the money, literally. Facebook Places is becoming the go-to online search place, which means that you need to get listed there too, and quickly. Here’s a step-by-step guide from the folks at All Facebook on getting started with Facebook Places for business.
How to use the Facebook Info tab
The new Facebook profile can be a little confusing to set up. And, your visitors are definitely going to want to learn more about your. Dana Lynn Smith has a great post with nice screenshots on the info tab on the new Facebook profile that will make it easier for you to setup properly.
Facebook Insights for Small Biz
Once you have your Facebook biz page all set up and ready to go, you’ll want to check your stats and activity. The folks over at Mashable / Business have a nice post on How to Get the Most Out of Facebook Insights for Small Business.
Get more from Google Analytics
While you’re checking stats, here are 5 simple ways to get more out of Google Analytics that will help you go beyond the simple graph of site visitors. Knowing where and how folks are finding you online and what they find most interesting on your site is key to helping you produce more of that content, and knowing where to spend your precious online marketing time and money.