I’m absolutely amazed with how many folks are missing something critically important on the Info tab of their Facebook business (fan) page, especially among coaches and solopreneurs. You’ll be slapping your forehead if it’s missing on yours.
Okay, no more suspense. The number one thing missing on your Info tab is your name. I see page after Info page that has beautifully written copy about how “I” can help you without ever saying who “I” is.
Don’t Make Me Work for It
Most of the time, I have to jump all the way back to the About page of the owner’s website to find the name of the person in the picture. Most folks aren’t going to do that much work.
If you’re providing a personal service, folks want to see you and know your name.
They can’t talk to a logo, you know.
Did You Miss These?
Folks have their picture, their contact info, and a link to their site, but never once introduce themselves. But, while you’re checking your page, ensure you’re not missing any of the above must-haves either. And, even if you’re using a contact form on a tab, make sure folks have a way to connect with you from your Info tab too.
Sign Your Comments
I regularly converse with B2B folks via my Facebook business page. And when I leave a comment on one of their posts, I always sign my name. Why? Because I want them to know “who” is engaging with them.
Okay, time to come clean. I’m betting you checked your Facebook page the minute you read what was missing. Did you turn into Homer Simpson and say Doh? What other improvements did you make? Would love to hear your suggestions.