Hello Happy Site Owners! Welcome to the BlogAid Tips Tuesday Podcast for Dec 22, 2015. I’m your host MaAnna.
– 10 new WordPress video tutorials
– an extension of the Starter membership level
– new Yoast SEO videos on the way
– a pick MaAnna’s brain for free Blab
– WordPress 4.4 upgrade tips
– why the REST API may spell doom for XML-RPC
– whether it’s safe to update Genesis now
– the latest on Google AMP and how to test your site pages
– why you need to check your theme’s schema markup again
– whether you need to be concerned about Google indexing https by default
– 13 ways to re-purpose your content for more eyeballs
– why and how to prune your site’s content
– and the Blab replays I’m watching and taking notes
Listen to the podcast
Video Course Member Site Revamp
I’m delighted to tell you that me and my team are making super progress on the revamp of the WordPress / SEO member site project.
The new theme design is well underway.
And, the Stripe payment system has already been set up and tested, which I’m thrilled about. That will cut down a bunch of admin time for me, and delight new members in the ease of use.
10 New WordPress Video Tutorials
And I’ve been a video making maniac this past week. I’ve uploaded 10 new videos to the Starter section, which is only $1. I’ve got more updated and new videos on the way and will also be expanding that section to about 20 videos when the new site launches.
I’ve also extended the membership on that level from 2 weeks to a month, so that everyone will have a chance to see all the new videos. It’s a great way to get the help you need, and get a taste of the awesome quality in the whole library before you make a bigger investment.
So, if you’re in the Starter membership level and it’s recently expired, please do contact me and I’ll be happy to renew it and extend for another month.
Everyone who signs up between now and the site relaunch will automatically have access for a month as well.
New Yoast SEO Videos on the Way
It looks like the Yoast SEO plugin has finally worked out all of the bugs that came with the 3.0 update.
So, I’ll be remaking the affected videos in the SEO Course very soon, hopefully this week.
Because of the holiday, the next WPblab will be an open Q&A session. It’s a super opportunity for you to pick my brain for free on topics such as WordPress, SEO, conversion, blogging, security, and performance.
Wed 12/23 at 1pm ET / 10am PT
Watch live or subscribe
Big WordPress Shifts Coming – How to Prepare Your Site – #Wpblab Ep. 13
If you didn’t get to catch the live show, I urge you to watch the replay of last week’s WPblab. It’s all about the big shifts coming for site owners. And please do read the Tips Tuesday linked in the show notes too, for even more details.
That post and Blab will give a lot more details on many of the topics I’m covering in today’s Tips Tuesday. And it’s definitely info you need to know. All of these changes are coming very quickly. Some of the them are already here.
That’s all the news happening around here.
Let’s dive into this week’s tips from around the ‘net.
WordPress 4.4 Upgrade Tips
I still have not updated any of my major sites, or those of my site management clients to WordPress 4.4 yet due to issues with responsive images.
The Disable Responsive Images plugin has the temp fix code in it.
But, I’ve heard a report that it disables the image from appearing in RSS to email with MailChimp. I’ll be testing that out for myself this coming week and will have a result for you in the next Tips Tuesday.
Responsive images are the future, so we don’t want to turn them off forever. Just long enough to get these bugs worked out and then we can update our sites.
Y’all know that I’ve been telling you to turn XML-RPC all the way off since March of 2014. And now that the REST API is on board in WordPress, a lot more folks are beginning to say that this may replace XML-RPC altogether.
I reported in Tips Tuesday last week about one developer’s call for the demise of XML-RPC.
And now Torque has a guest post that is saying we may be looking at the end of it too.
So, more and more dev folks are leaning that way, but I know it’s going to be a while before it dies because too many things rely on it still.
Genesis 2.2.5 Available
It looks like Genesis finally fixed all of the bugs they had with WordPress 4.4. So, I believe it’s safe to update to the latest version of that now.
I’m going to wait until I update my main sites to WordPress 4.4 first, though.
Oh here we go. Google finally published more about when the updated version of AMP will be released. They are now saying sometime in February.
They’re running a public experiment with it right now. You can create an AMP version of a page on your site to see how well it works, and to make tweaks if need be.
Y’all, I predict this is going to go one of two ways. Early adopters of it will report how many more page views they are getting, and/or about the bump they are getting in mobile search.
Or, we’re going to see the mass populace of web owners refuse to adopt AMP and then the perks of it will eventually disappear, pretty much like they did with authorship.
Since only 6% of my traffic comes from mobile search, I’m going to be a longtime hold out on this. Plus, I’m pretty ticked off at Google for forcing something on us that in my opinion is ill thought out, and not their place to dictate what the web should look like. For me, it looks like it will be one more wasted expense.
You’ll need to look at your own analytics and decide for yourself what’s good for your site and business.
But don’t jump on this bandwagon just because of the buzz. Make sure it’s the right move for you.
+David Kutcher is reporting seeing new schema errors in the Google Structured Data Testing Tool over all this AMP stuff.
Here’s the deal, and I’m quoting directly from David:
“while Google is recommending them for AMP, when you add them into your schema it also seems to generate errors as they might not be included in the schema you’ve chosen”
So, you please Google on one hand for AMP, and then goof up your site’s schema for Google with everything else.
See, this is just one more reason I’m going to be a hold out on this AMP hoohaa.
You’ll want to go read David’s G+ post for more.
And here’s some more hoohaa that Google started earlier this year. They are telling folks that the whole web will be safer if all sites use HTTPS.
Not true. Not at all.
HTTPS simply encrypts the data in transit. It doesn’t keep that data from being malware. And the only data you really need to encrypt is credit card and shipping info and such when you’re buying something.
So, to get some steam behind their desires, in typical fashion Google is giving perks to any sites that follow their lead. Now they are indexing HTTPS as the default link if a site has that.
Before you jump on that HTTPS bandwagon because of all the hype, please go read this post from them about all of the factors that your site has to meet to qualify as fully HTTPS compliant with Google.
And then read my post Google SSL Ranking Factor – the Why, What, and How to get the rest of the story.
There are serious performance considerations to factor in as well. Not to mention the sheer expense of doing it.
But, you’re going to find plenty of folks disagreeing with me on all counts, and lots and lots and lots of misinformation about all of this.
Vet what you read and who is saying it.
If you hear folks say switching an existing site over to HTTPS is easy, check how well the sites they have done rank on Google and if they have any mixed security warnings and such. And then check that site’s performance.
Just don’t believe everything you hear without vetting it properly.
Content Marketing Tips
And she walks her talk.
She took her notes from that Blab and made a blog post. And then she also created a handy dandy PDF checklist that you can download too.
See, she already has 3 pieces of content right there.
Alexander Kesler has a nice guest post on the Convince and Convert blog about why you should take your site through a regular content audit and do some pruning to ensure that your content actually represents you and your business.
This is something that David Kutcher and I touched on in our Blab about refreshing your content.
And then Mark Traphagen and I touched on it again in our Blab about dates on posts and SEO. And in that Blab, I specifically asked Mark about how Google views my old content and the fact that I’ve been writing about WordPress for so many years.
I asked him if it builds up a preponderance of evidence to Google that I’m an authority on the topic.
And the answer is no, it does not.
The fact that I’ve been writing about for a long time is not enough. I would have to build up high quality, high ranking content over time to get Google’s attention as a topic authority.
And that’s where inbound SEO starts to come into play too. Backlinks pointing to my content from other sites helps demonstrate its authority.
Creating epic content that gets shared is the very topic that Mike Allton and I chatted about in our Blab.
So, I would like to invite you to watch all four of the Blabs I did with David, Mike, Mark, and Denise. I’m re-watching them and taking notes. And I’m developing a multi-prong content strategy for 2016 from them.
That’s a wrap for this week’s Tips Tuesday.
I want to wish all of my listeners and readers a happy holiday season!!!
Be sure to visit BlogAid.net for more tips and resources and I’ll see you online.