Hello Happy Site Owners! Tips this week include:
– Site Success Blab Interview with horse trainer Kim Wende
– major changes to how I make video tutorials and how you’ll benefit
– new Facebook Live course on the way
– what I’ve encountered in WordPress 4.5 updates
– new owners for the Google Analytics by Yoast plugin
– the Google Analytics plugin I’m using to wean folks off JetPack stats
– screen sharing comes to Blab
– how to make the most of Blab bugs
Listen to the podcast
Fri April 22 at 1pm ET / 10am PT
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Join me for a chat with horse trainer and multi site owner Kim Wende as we discuss her recent site audit and the positive results she’s seen since getting her site security and performance optimized.
Kim will also be sharing why she made changes to her core business strategies and simplified her online presence.
Goodness gracious what a week! Actually, what a year!
I think we’re all familiar with that graphic that’s been shared all over the internet about what the path to success actually looks like. It’s never a straight line ramping up at a manageable 45 degree angle. It looks a lot more like a tangled butterfly flight path.
We’ll I’m living that journey with BlogAid.
Back in October I shifted into another gear with the business and it became necessary to expand my team further and start outsourcing more. To date I’m helping keep four folks part time employed and I just brought on two more folks.
That includes an executive secretary. You know, one of those mom type folks that keeps the whole family organized.
I probably should have been an efficiency expert, but my habits and ways of seeing processes needs a new set of eyes from someone else who specializes in organizational skills and helping folks move through the growing pains from solopreneuer to agency, which is exactly where I’m headed.
Major Changes to Video Tutorials
As y’all know, I started updating all of the Yoast SEO plugin video tutorials a couple of weeks ago. And I was about half way through them when I found out that Yoast is again changing the interface, which means I would have to remake those same videos again.
With so many plugins, platforms, and even WordPress itself changing so much, I have to find another way to do my video courses so that I can keep pace without losing my shirt or raising the prices.
And, I needed to reevaluate how site owners want to consume the content because, good grief, it’s getting harder on all of us to keep up, right?
So, I’m going to be revamping some of my courses so that they have more of a checklist type structure to get you through the core material faster. These will be a lot of screenshot type tutorials, which are way faster for me to make and keep updated.
Like the Yoast SEO plugin settings. The info about what to set and why didn’t change. The look of the buttons, and maybe which tab they were on did. And I had to spend a week remaking the videos because of that. This new way, I can spend a few hours updating the screenshots.
And you can spend :15 minutes checking your settings instead of an hour watching all those videos again.
That’s a win-win.
I can also stay right on top of the changes for us too and get them to you within a few days of a plugin update.
Don’t worry. There will still be plenty of videos for those who want to go more in-depth and learn all about their SEO. In fact, that’s the part of the course I was planning to expand anyway, and now I’ll have the time to do it, instead of remaking the same 6-13 videos over and over just for looks. And all without raising the price of the course.
Facebook Live Course on the Way
I’ve already started my notes for the new Facebook Live video marketing course.
The Facebook Live course will include the basics of how to get started with FB Live, plus a super easy workflow checklist of how to quickly repurpose that video content for more eyeballs on other platforms.
Video marketing is the hottest thing happening right now and both Blab and Facebook Live are a super great way to get started with it.
That’s all the news from around here. Let’s jump into this week’s tips.
WordPress 4.5 Updates Going Well
To my shock and delight, most all 4.5 updates are going very smoothly. I never did see reports of mass plugin breaks, and that’s what we were all most concerned about with this update. So, guessing the plugin devs really did do their testing and tweaking prior to the release and I am so grateful for it.
I updated all of my sites yesterday and now working on client sites. So far so good.
However, I have heard random reports of folks not being able to upload images and one report of WishList Member breaking, it deleted the plugin, and didn’t see any issues with my WLM sites.
For the images, some folks say that updating the theme helped. Others say that nothing is helping. I don’t have any more info on it than that to give you. Like I said, no widespread reports of plugins or themes breaking, so maybe these are very isolated.
Be sure to backup, backup, backup first before you do your update!!!
Last week, team Yoast announced that they are letting go of their analytics plugin and focusing squarely on their SEO business.
The new plugin owner is ImageMonster, who is also the dev agency behind fave plugins like OptinMonster and is the visionary behind WPBegginer. So, rest assured it’s in good hands and you don’t have to make any plugin switches. In fact, it’s likely that the plugin will get even better.
The analytics plugin I’ve been favoring for a while now is Google Analytics Dashboard for WP. It’s especially pleasing to folks who currently run stats from Jetpack and a super duper way to wean yourself off that plugin.
It puts a graph in your admin dashboard just like JetPack, but lets you see 30 days worth of info straight from Google Analytics, which are the only human visitor stats that really count with your site.
It has tabs for seeing data on sessions, organic searches, page views, bounce rate analytics reports, referral sources, and a lot more.
Video Marketing Tips
Woohoo!!!! I’m thrilled about this new feature. It’s the one I’ve been wanting the most. I did a little MaAnna Minute video on it so you could see how to get started with it, as it requires a Chrome extension. And, you’ll see tips on how to share with one or two screens too.
Plus, the screen share appears in replays of recorded Blabs too, which is a big bonus. They are not yet in the same 16:9 ratio as they display in the live show, but I’ll take it.
Blab is still perfecting the feature, but look for a radical change in the way I do Blab shows immediately.
That includes doing more free site reviews and tutorials too.
And, now that we have this and Unlisted Blabs, I’ll be having more meetings with my webmasters too.
All webmasters in the private Facebook group are getting lots of help and sharing lots of info with each other as well because everyone has a different specialty and background of experience. So, it’s a great place to get help with our pooled resources.
New Blab Bugs
As any of you who have been using Blab regularly know, it is fraught with bugs and is pretty unstable. I don’t see that letting up in the near future either.
And here’s why it doesn’t bother me.
Every single time I go on Blab, good things happen. Every time.
- Most of the time I make money right away because my inbox blows up with help requests.
- I always get to make and/or strengthen relationships too.
- And, I get to hang out with my peers and learn.
Not getting replays immediately doesn’t bother me either because it encourages more folks to come to the live shows and engage while they have me available.
And here’s the other thing I would say about that.
I can promote the upcoming live show. And then when I finally do get the replay, I can promote that all over again.
If you’re a marketer, of any kind, and you haven’t figured out how to spin just about anything, including buggy social media platforms, or the rise and fall of so many platforms, then I would invite you to have a fresh look at your processes.
Business as usual is over.
It’s a new day online.
Adopt, adapt, and grow.
It’s working for me!!! It can for you too.
That’s a wrap for this week’s Tips Tuesday.
Find these tips helpful? Share them with your peeps!!!!
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