Hello Happy Site Owners! There’s some seriously good tips for you this week. Besides super WordPress and blog tips, be sure to see the SEO Tips and More Tips sections. Things are changing with Google and ebooks all the time and you definitely want to make the most of it.
Having a site and having a successful site are two different things. New site owners usually start their online adventure by going to a designer who they think has the expertise to help them create a great site. The fact is, and my standing complaint about designers, is how few of them understand online marketing. The truth is, the prettiest site on the planet will not help you make a dime unless you’re selling pretty site designs too.
This post from Small Biz Trends are the Ten Questions Your Web Designer Should Be Asking You if they do understand marketing. And, you’ll need to have the answers before you’re ready to even think about starting a design project because they will help you develop the marketing mindset you need to have a successful site.
This is the way BlogAid teaches too – WordPress fundamentals first, content second, and design last. There is no other way for you to become expertly qualified so that you can confidently participate in your site’s design.
If you thought the TimThumb vulnerability was over, think again. If you use it and have not scanned your site for the. Ode virus, you’re still at risk. See the TimThumb Vulnerability Still in the Wild post on WeblogToolsCollection for info and links to scanners.
The links here are to the developer’s home page, but you can find most if not all in the WordPress plugin repository.
Akismet has been updated. It does a lot more than protect your blog comments from spam. It also scans your contact forms and works in conjunction with other plugins. Here’s the combo I use.
FoxyPress http://www.foxy-press.com/ is the best plugin for those running FoxyCart e-commerce sites.
Plugins to Check Out
Need to list posts from a specific category on a page or other post? Yep, there’s a plugin for that and it uses shortcode. It even has a sidebar widget. See How to List Category Posts in a WordPress Post or Page with Shortcode on WP Beginner. I’m thinking this would be especially helpful for folks who have recipe sites, or tutorials, or even a good way to do that custom archives page I like so much on ProBlogger.
We’ve all been here. What to do When Nobody Comments on Your Blog by Chris Peterson on Blog Engage.
Are videos part of your marketing mix yet? If you need some help getting started or making them better, or maxing out your SEO, check out this site on YouTube Tips and Tutorials.
Cheryl Pickett has just about the best, and to the point explanation I’ve seen on this topic. Read Are You Selling When You Should be Marketing?
This works. 15 Ways to Repurpose Content and Add More Value from Fabienne Fredrickson on Client Attraction.
FYI, you may also want to see this post on the kind of money Google is releasing to bump up the use of AdWords on YouTube. Google Giving Away $50 Million in Free Advertising to Promote Video AdWords. This is definitely something I’m going to be checking into on both sides by getting free ads and allowing ads on some of my free video tutorials.
SEO is such a cloak and dagger game sometimes. Every time Google closes an algorithm door they open 5 leaky windows. Now folks are figuring out how to trick rich snippets. For more, see Faking a Breadcrumb Trail to Stand Out on Google from Barry Schwartz on Search Engine Land.
Matt Cutts has a short video on How Google Search Works. As the folks on Search Engine Land say, “Study up. There will be a quiz.”
If you’re taking advantage of rich snippets to improve your SEO, and I hope you are, Google just announced a change to include products. There are star ratings attached to them and I’m betting those correlate directly with hits on G+ and/or local reviews on Google Places.
Do you use MailChimp? They just released a new version and 36 new templates to go with it. Do you use templates? I did for a while then went back to plain text. Seems to work better on all devices.
I could hardly believe it when I read this. A few years ago Google purchased FeedBurner, made a few changes to it, and it’s pretty much been stuck in a dark corner ever since. This is the first mention they’ve made of it in I can’t even remember how long. Webmaster Tools Spring Cleaning. If you’re using your site’s raw feed instead of taking it through Feedburner, you’re missing a lot of great opportunities and stats.
How to Make a Video Playlist on YouTube on VidiSEO. You can even create a playlist of your own videos.
If you’re an author, see how to Plan a Book Launch Party for an Ebook from my fave author coach Dana Lynn Smith.
Think ebooks are just for authors? Think again and read How Content Marketers Can Redefine the Ebook on the Content Marketing Institute site.