Hello Happy Site Owners! This week’s site success tips include several new plugins you’ll want to know about, a new way to think about marketing with content for conversion, a video interview for product creation tips, and tips on the pros and cons of using a responsive theme for your site. Plus, I’ve got the latest updates from MailChimp for you too. Listen to the podcast now.
In WordPress news, work on version 3.6 has begun. You can see more on the new features from John Saddington’s post on WP Daily titled 5 Things to Look For in 3.6: Revisions, Menus, Editorial Flow, More! The one that caught my eye was an overhaul of the custom menu admin page layout. I’ll keep you posted as I see changes in the beta version.
Some of the links below are to the plugin developer’s page, but you can find most if not all of these plugins in the WordPress plugins repository.
The Media Library Assistant plugin was recently updated to work well with WordPress 3.5. If you use this plugin, you may really want to try the new Media Manager default options because so many of them were affected and new options added during the latest overhaul, like easily creating thumbnail galleries in your posts. I’m all for using good plugins when you need them, but I’m more in favor of reducing the number of plugins you use when there are core WordPress ways of doing it. The problem many folks face with this is they don’t want to have to go back and fix posts that relied on something a plugin provided. I understand that, and it’s one of issues that every site owner faces during a redesign process too. If you face something like this with a planned redesign this year, you’ll come out ahead by hiring a consultant to help you find shortcuts to making the changes.
And one other little thing about free plugins. At the end of this plugin’s details page, the developer makes mention that he originally created it for a non-profit site he built. Please consider making a donation to the developers of the free plugins you use. In this case, the money goes to a non-profit and is tax deductible.
Plugins to Check Out
Have you heard about Rebel Mouse yet? It’s a service that allows you to curate posts from all of your social media sites in one place. Since curation is such a hot trend, and social media is so powerful, I think this service is going to take off. On WPMU.org, James Dunn has a super post on all of the ways you can integrate Rebel Mouse with your site titled Create One Page On Your Website With All Your Social Media Streams. It’s done via their plugin. He covers it all, even to the point of using your Rebel Mouse page as the home page of your site. i wouldn’t go that far with it, but when you read this post, you’ll be overflowing with ideas on ways to use it to enhance your efforts.
Good news from Yoast. He just dropped the price for a single site license on his new Video SEO plugin by $20. Video is hot, hot, hot for marketing, so this may be a must have plugin for you this year.
I’m definitely going to be checking out this plugin called YouTube Channel Gallery. It has all sorts of configuration options for displaying a featured video and then thumbnails with or without titles and descriptions.
You’ve heard the phrase “content is king.” Well, on Vertical Measures, David Gould takes a slightly different twist on it with his post Content Is President: Converting with Content for Any Audience. It will definitely give you ideas and new ways to approach how you blog.
Excellent post by Peter D. on the SEO Book blog about Getting Your Pricing Right. He covers several different pricing strategies and the pros and cons of each.
Multi Media Tips
How to Diversify Your YouTube Income and Create Products for Your Audience is a video interview between Tim Schmoyer of Reel SEO and David Garland of Rise to the Top that I think would be good for anyone to watch who has an online business. What they talk about is creating successful products for your audience. Even if you don’t produce videos, the same principles apply for creating any type of product as a way to diversify your income.
On Webdesigner Depot, Ben Moss has a post on What responsive design is not. I was relieved to see one stat he quoted, that “60% of mobile device users would rather read news using their browser as opposed to reading it on an app.” As many of you know, I’m not a responsive theme fan. Some of the reasons why are cited in Ben’s post. But, the main reason is that it kills content marketing. Most mobile site versions show the content and nothing else. So you have to load your posts with things that should be in your sidebar. I am a big fan of RSS to email, though, and you could say the same thing about it if you don’t know how to use it.
There were super offers I didn’t even know a site had until I happened to visit one day on my PC. I would have signed up for those offers a long time ago if I had seen them on the mobile version while surfing on my iPad.
I’m interested in hearing your thoughts on why you do or don’t like responsive design as both a site owner and a site viewer. So, be sure to leave a comment on the blog.
See the latest updates from MailChimp, including updates to their new Drag and Drop Modules. I’ll be making a video of that soon, along with design tips and adding them to the BlogAid MailChimp Video Course.
And I appreciate everyone who came out for the first MailChimp webinar and took the time to fill out a survey. As I suspected, the audience is very diverse and I’ll be splitting future webinars in two. I’ll have one for folks who are new to MailChimp, and then I’ll have another for advanced users.
Speaking of webinars, I’m in the process of developing a new one for SEO and AuthorRank, so be sure to subscribe to BlogAid News for advance notification on all webinar dates.
That’s a wrap for this week’s Tips Tuesday podcast. You can find this podcast on iTunes, as well as Stitcher, and the Blackberry Podcast. You can also subscribe directly to the RSS via email in the sidebar of the site. Visit BlogAid.net for more tips, tutorials, and free resources to make your site better.
And I’ll see you online!