Hello Happy Site Owners! I’m MaAnna with BlogAid and in this week’s tips there is one post you absolutely must read to get a grip on what’s coming for the next year, also a way cool plugin that will help you convert better, tips on how long your posts should be, and super duper ways to repurpose your content. Plus, you’ll get tips on how Google is cracking down on blackhat SEO for videos, and great tips on getting started with podcasting. And, you’ll want to know about a post from a very successful blogger on the realities of running an online business. Listen to the podcast now.
Must read is an overused phrase, but in the title of this post, it’s appropriate. On the Business Insider blog you’ll find Mary Meeker’s Latest Must-Read Presentation On The State Of The Web. The slides will give you real insight that you can use to plan your online business strategy for 2013, and you better plan for tablet use as well as smartphones in the mobile arena.
Plus, the slides give a solid trend line of where we are headed globally. Everything, and I do mean everything, is becoming open source and community source. People want to lighten up their asset load. The idea of private ownership is waning in favor of access to more variety on demand. That also includes access to skilled labor and specialized information as needed. Are you setting your business up to be johnny-on-the-spot for that demand? I am on BlogAid.
I’m teaching my clients to do what I’m doing, which is to create a solid foundation and knowledge base that will allow you to grow and expand in any direction quickly. Here’s an example, when Google makes a major algorithm change, do you know your on-page and plugin SEO well enough to understand how it will affect you? Here’s another example, do you know if your theme is mobile friendly, mobile optimized, or fully responsive? Have you looked at your site stats to see which type of theme would be best for your site based on your viewer’s preferences? Here’s another one. Are you positioned to deliver your expertise on your client’s preferred format of consuming it? Do you even know what they prefer? The rising trend for BlogAid followers is audio and video and information they can access on their schedule through a memebership site.
Read this post on Mary’s presentation and don’t let the coming trends leave you in the dust. Now is the time to get ahead of the curve. Invest in your success and take a training session, watch a video, get a consultation, whatever it takes to get you in-the-know and in the flow with what’s coming.
Things have settled down in the wake of the WordPress 3.5 update for most folks. And most plugin issues have been resolved too. Have you updated your site yet? Now is a good time to do it.
Some of the links below are to the plugin developer’s page, but you can find most if not all of these plugins in the WordPress plugins repository.
Over the last couple of weeks I’ve reported to you that there was a security issue with W3 Total Cache. The developers jumped right on it and now there’s an upgrade to fix it. If you use this plugin, you’re going to want to read the post on WP Hub by David Huber titled Frederick Townes of W3 Total Cache Replies To Security Issues to make sure you get all of the details.
Plugins to Check Out
On Niche Twitch, Loretta has a post on a Nifty Call Out Box Plugin for WordPress. It’s a pretty cool way to make something standout in your post, like a special offer. Now, in the interest of plugin reduction, meaning that you should not use any more plugins than you really need, check to see if blockquote will do this for you just as well. In your text editor, it’s the single quotation mark icon. You can have a few simple edits to your theme made to style it exactly like you want it to look. I’ve done that on BlogAid and use it frequently to highlight important points in a post. But, if I wanted a second way to highlight special offers, then this plugin would be something I’d consider using. So, check out both ways of doing this because highlighting what you need your readers to see most could definitely improve your conversion rate.
Linda Dessau has an excellent post on her Content Mastery Guide blog titled This is More Important Than Blog Post Length where she clarifies the answer to the oft asked question about length. Since I write so many tutorials, I was most pleased to read what she said about it. I’m not going to give it away. You have to go read the post for yourself and see what it means for your site.
Now this is a super post from some super folks. See 10 Marketing Tips You Can Employ Now on Social Media Examiner. These tips are from some of the marketing pros who will be presenting at the Content Marketing Summit in 2013. I’ve already combined the first two tips and interviewed Ileane Smith on the BlogAid Podcast where we talked about Scoop.it. I’m sold and can hardly wait to set up my pages.
Holy cow. If you’re looking for ways to repurpose your content, Steff Green has a super post on ProBlogger with 40 Cool Things to Do With Your Posts *After* You Hit Publish.
I’m Not Alone When I Say, “Keywords Are Dying”. That’s the title of a post from Pat Marcello on The SEO News blog. I don’t know about dying. But I will agree with her that keyword stuffing is dead. And, she tickled me with her statement about using the keyword analysis tools in plugins like SEO Pressor and even the WordPress SEO one from Yoast. If you do ever get a green dot in that last one, as Pat says, “it’s like waving a red flag in front of the bull. Don’t do it.”
Also in marketing, there’s a big difference in promotion strategies for B2B than B2C. On the Econsultancy blog, Patricio Robles has an excellent post on the Five big B2B content marketing mistakes. If your primary market is Business to Business, instead of Business to Customer, I highly recommend that you read this post.
A new year is a great time to get a fresh perspective on your business and make adjustments. It’s also a good time to set fresh goals. This post from Pat Flynn on his Smart Passive Income blog is definitely worth a read. It’s titled A Year in Review, What Happened to My Purchased Website and Some Lessons Learned. The reason this should be at the top of your reading list is because it’s a reality check. Pat is successful by anyone’s standards and yet he had to tweak his sites and try new things, some of which didn’t work out very well while others did. And all of it impacted his revenue stream while it was happening. This a super example of what it’s like to run an online business and a testament to balancing life and work, and staying committed, plus the willingness to be flexible and face disappointments and keep moving forward.
Got a YouTube account? You might want to check your stats. Seems Google is cracking down and applying some form of algorithm to keep things on the up-and-up with view count. You can read more about it from Chris Atkinson’s ReelSEO post titled YouTube Declares War on Black Hatters as Fake Views Start to Vanish.
Michael Stelzner has outdone himself with this post on Social Media Examiner titled Starting a Podcast: What You Need to Know to Succeed. If you’re even thinking about adding podcasts to your media mix in 2013, this post will clarify for you why you should. Read it, bookmark it, and read it again. It’s that good.
Here’s someone else who backs up what I’m saying. Are you thinking of hiring a site designer this year? Chris Lema has a post you should read first titled Site Owners Prepare Yourselves. And he doesn’t mean brace for impact. He means, do your homework and put your expectations in line with reality. And, he’s one of those rare site developers who insist on getting in the trenches with you. But, you’ve got to bring something to the table too.
Site designers LOVE my training clients because they come fully prepared to participate knowledgeably in the design process. They know how WordPress works, all of their content is ready, they understand SEO and conversion, and they know how to harness the power of a premium theme. And, they know their business. In other words, they are expertly qualified to work with a professional designer. The process is smooth, quick, and costs are kept low.
That’s a wrap for this week’s Tips Tuesday podcast. You can find this podcast on iTunes, as well as Stitcher, and the Blackberry Podcast. You can also subscribe directly to the RSS via email in the sidebar of the site. Visit BlogAid.net for more tips, tutorials, and free resources to make your site better.
And I’ll see you online!