Hello Happy Site Owners! Got a spring bouquet of tips for you this week including lots of WordPress plugins. If you use tips from this weekly series and they work well for you, let us know! And feel free to post your own tips in the comments. The BlogAid community of readers is always looking for recommendations.
About 30,000 WordPress sites have been hacked recently and the attacks are on the rise according to a report on WPMU.org by Joseph Foley. The hackers gained access via outdated versions of WordPress and vulnerable plugins. There are four steps you need to take to protect yourself.
1. Backup your site (get the free report on How to Backup Your WordPess Site).
2. Keep WordPress, your theme, and plugins up to date.
3. Ensure that the entire back end of your site is secure including your database, root directory files, and core WordPress installation. (Get the Site Evaluation and Review.)
4. Consider switching to a new theme and/or a new host.
That last one may sound extreme, but consider that WordPress plans to release updates more frequently from now on (read What’s Coming in WordPress 3.4), and hacker attacks are on the rise. If you have a theme that you’re scared will break every time there is a change, or doesn’t play well with the backup and security measures you need, you’re going to have frequent causes for concern in the near future. (Contact me for help in deciding the best move for you.)
(I’m reporting the plugin news here. When I’ve used a plugin, I say so. If I like something or think it’s a crock, I say that too. If you have plugins you use and would recommend, let us know!)
BackWPup is one of the better free backup plugins. But, a lot of users find the complex interface difficult. That’s a price you pay for so many options, but I do think they could simplify it.
FoxyPress integrates an e-commerce shopping cart with your WordPress site.
Ever schedule a post to publish that didn’t? The WP Missed Schedule plugin finds them and publishes them for you. But, if you’re having a lot of trouble with this issue, consider moving your post time an hour forward or back. You may be hitting a time that your host is doing regular maintenance.
The CloudFlare plugin ensures that your site is running smoothly on that platform. Of particular interest is that your original IPs are maintained. More and more popular sites are moving to cloud-based hosting for a multitude of reasons, not the least of which is speed. I’ll probably make the switch for BlogAid later in the year. Is your site in the cloud yet?
Plugins to Check Out
Admium is a new plugin that handles recurring subscriptions for private content on your site. It sounds like a great way to get around the chore of setting up a member site, but keep in mind that it doesn’t do anything to help keep your info hidden from search engines. While the plugin is free, they take a 30% cut for handling your recurring “donations” as they call it.
Want to have an easy to track and bill all the time you spend chatting with your clients? The new BusinessBites plugin automates the process.
In this short Google Webmaster Tools video you’ll hear from one of their Tech Leads as she gives us Five Common SEO Mistakes (and six good ideas!). I find this whole thing funny. Google is telling us to focus on creating good content and less on gaming the SEO system they created and dominate. On one hand I see their point. On the other hand, hahahahaha. There is simply too much money at stake for Search Engine Optimizers to stop trying to find every loophole they can exploit to give themselves and their clients the edge in rankings.
Did you buy backlinks to get higher rankings? Be prepared to watch it fall. Google is actively de-indexing those backlink farms.
Social Media Tips
Interesting video interview with social media expert Tami Dalley, on Web Marketing Today with 3 Tips for Posting on Facebook. I found Tip #2 most interesting. It’s about the best time to post for engagement. I’ve been posting later in the evenings a bit and find that I have more B2C engagement, but still have more B2B engagement when I post early in the morning. What about you?
And, oh yeah, you have until this Friday, the 30th, to switch your Facebook biz page to Timeline.
I’m trying to figure out how this fits into successful online marketing. It’s a nice post titled Introverts do it Better by Diane Helbig about how good listeners make stellar sales people and introverts are natural listeners. Yes, but don’t you have to be an extrovert to post the kind of content that gets folks to contact you in the first place? What do you think? Do you consider yourself more of an introvert or extrovert?