Hello Happy Site Owners! Welcome to the BlogAid Tips Tuesday Podcast for July 7, 2015 and I’m your host MaAnna.
– Making your business more web centric HOA
– What’s in the WordPress 4.2 Beta 1 release
– Why folks are dumping Disqus and getting 304% more comments
– Realistic cost of site maintenance
– Recap of big changes in the SEO world
– Sneak peek at the new content analysis tool in the WordPress SEO plugin
– Best SEO tools of 2015 used by the pros
– Bing having big trouble with https sites
– A podcast series from the big guns in content marketing
– Lowering your video production to gain more audience
– See what’s in a new the plugin from Libsyn for podcasters who use WordPress
– A great community for female podcasters
Listen to the podcast
I hope all of my North American listeners enjoyed the holiday week with Canada Day and the 4th in the states. You know, the year is half over and we’ve got a lot to do still. So, let’s dive in.
I’m crazy happy that hosts +John Moore and +Marilyn Moore, of +RightStart Websites and +Gina Fidel of +Fat Eyes Web Development invited me to chat with them on The Small Business Webtech Show this coming Monday, July 13 at 2:30pm PDT
This HOA series “focuses largely on your website as a business asset. In this HOA we’ll explore how the web hub of your website is part of a broader web presence that interconnects and enhances your ability to be: findable, discoverable and topical by becoming an integrated part of your business. This integration then makes your web based business asset all the more valuable.”
Y’all come join us because with this panel, there are going to be takeaways galore.
BlogAid Theme Launching Soon
Designer +Cyndi Papia and I are making the final checklist for migrating the new theme and content for BlogAid from the sandbox to the live site. It’s taken a solid six weeks to get everything ready. There have been lots of page template changes, plus an overhaul of the content and a few of the offers. And, we’ll be doing a bunch of plugin switches too.
We hope to do the migration later this week. So, don’t be surprised to see a maintenance mode message while we’re making the switch.
Denise was kind enough to ask me to present to the group on site security.
Each week, folks who participate in the challenge are placed in a random drawing. When Karen posted her homework she said she wished she could do another to qualify twice. She considers a site audit that important.
Now is the best time to get an audit. I can schedule it within 3-4 days. Come busy season, the wait will be up to 2 weeks.
I’m also in the middle of doing a little revamp on the SEO Video Course. It’s got 2 hours of videos on everything from the WordPress SEO plugin by Yoast, to on-page SEO, how to verify your digital identity with Google, and more.
I’m learning all I can on how to get started on the right foot over on Udemy, and will be releasing this course there as well.
And while all this SEO stuff is on my mind, I’m creating a live SEO course too. It’s the same info I teach in my 1-on-1 training. But I’m tweaking it to do in a group format. This will be a paid course and will have limited slots available because I want everyone to have individual attention to their unique SEO needs and audience. I’m thinking it will go live sometime in August, which is right around the corner.
BlogAid News subscribers will definitely be the first to know about it, and first to get dibs on the limited slots available too.
That’s all the news from around here.
Let’s jump into this week’s tips from around the ‘net.
New features include:
- Navigation menus can now be managed in the Customizer
- You can finally manage your site’s favicon from the admin area (it’s about time!)
- Major overhaul of how passwords are handled (it’s about time on this too!)
- recognition of text patterns in the editor, like making an ordered and unordered lists
- better small screen viewing of page and posts lists where columns won’t be truncated
- more work on the taxonomy roadmap for splitting terms
I’ll have an overview tour video when they settle everything out. The full release is slated for some time in August.
If you’re still using the Disqus comment system, you’ll definitely want to read this post on WordPress for Beginners. They switched away from it a few months ago and their comments jumped by 304%. That’s a BIG increase.
Disqus required folks to have an account with them, and use that to sign in to leave a comment. That alone put a barrier up for most folks. But then they started doing some sneaky things that have pretty much become the nail in the coffin for them. Users are dropping them like flies. Jump on over to the post to find out why.
If you do site maintenance, or you’re a site maintenance client, this post on Manage WP is well worth the time to read.
Now, I will say that the price they started out with is insanely low, but it helps make for a good headline. That’s pretty much the bottom rate per month, not per year, for maintenance. Or, you can pay over twice that and get managed hosting, which is about the same price for maintenance and hosting separately, but you’ll have restrictions and still have a chance for resource overages.
Here’s the thing. Site maintenance is just part of doing business online these days. Security and performance are not like they were even two years ago. We can’t get away with things we used to do.
That’s also why the site audit side of my biz took off like it did. During that process, I educate clients so that they can do good DIY maintenance afterward, and keep their site clean. And then they come back yearly to get a checkup.
I’m also in talks with folks in my Webmaster Training about coming on my team to offer monthly maintenance at reasonable fees for clients that do want to go that route and are looking for vetted services.
The SEO landscape is changing a bit and +Yoast gives us the skinny on what’s up.
- Microsoft Bing to power AOL Search
- Yahoo! testing Google
- DuckDuckGo expanding
- Google Search Console combining analytics for the different versions of your domain, like http and https plus www and non www. (Like, duh! Been needing that for a while.)
- Link to technical post on an experiment for SEO on Pinterest (this is pretty techie, but if you’re big on Pinterest, you’re going to want to see it)
Sometime this month +Yoast will be giving a major facelift to the content analysis tool within the plugin. He has an online version that you can check out right now to get a sneak peek.
If you ever wondered what tools pro SEO folks prefer, you can see them all on the Web Marketing School survey.
Screaming Frog came out on top. That’s what I used to do a deep audit on BlogAid. After the new theme deployment, I’ll be going back to that data and making even more changes to the site.
The WordPress SEO plugin by Yoast came out on top as the best miscellaneous tool.
And by the way, if you’re only using the page analysis tool on that plugin, you’re missing all the best parts for better SEO. You need to configure it.
See this post I wrote about why it’s killing your site not check those other settings.
Google may want everyone to switch to https, but Bing doesn’t. Doing so via SNI may have caused a bunch of sites to drop in rankings there.
Moving to https is more trouble and expense than you think. Beware anyone who tells you it’s easy. And, you could also take a performance hit. It can slow a site down. This is one Google hoop I won’t be jumping through any time soon.
Oh man, this post on Convince and Convert is so worth checking out. It’s a synopsis of the five June podcasts. And there were some major players for guests this past month, including:
- Mari Smith – the Queen of Facebook
- Mac Mahaffee – Director of Digital Marketing at WKYC
- Steve Rayson – Director at BuzzSumo
- Brian Fanzo – Chief Digital Strategist at BroadSuite Consulting
- Joe Pulizzi – Founder of the Content Marketing Institute
Just reading the highlights is worth looking at this post. Major soundbites and takeaways here.
Andy Smith hits the nail on the head when it comes to making online videos to promote what you do. Keep the tech low and the content high. The same goes for podcasting.
When you get too caught up in all the gear head stuff, you miss the point, and the fun, of why you want to do these multi-media things in the first place.
And, you miss why folks want to watch them.
Just keeping it real has its advantages. So go pop on over to the post for more on how to make low budget videos work for you.
Libsyn has finally come around to acknowledging just how many of its customers use WordPress. It’s about time. And they’ve come up with a new plugin that promises to integrate more smoothly than the setup they’ve had so far. Better late than never. They had a personal bias against WordPress and iDevices. I’m glad to see them getting over it, even if it’s by sheer weight of end user data piling up.
Let that be a lesson to us all. You are not your client. Don’t let your personal preferences get in the way of you reaching and assisting the largest market you can.
I plan to be at the live unveiling later this week via an HOA live stream event. If you run a podcast, definitely worth checking out. And I’m sure there’ll be a replay.
+Elise Escobar is who tipped me off about this Libsyn announcement. She’s a top podcaster and one of the fab moderators over on the She Podcasts Facebook group. So, if you’re a sister podcaster, that’s definitely the place to be to get help, support, and ideas.
That’s a wrap for this week’s Tips Tuesday.
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