Hello Happy Site Owners! Welcome to the BlogAid Tips Tuesday Podcast for April 7, 2015 and I’m your host MaAnna.
Tips this week include:
– new Webmaster Training videos on how to spot bad bots and plugin resource hogs
– a few changes to the WordPress | SEO | Genesis Library
– new webinars for WordPress and SEO fundamentals
– WordPress 4.2 coming out soon
– dramatic changes coming for WordPress and plugins
– a super roundup of all the important SEO news from March
– bunches of free hangouts in this year’s Conversion Rate Optimization Day
– an easy way to move all of your YouTube channels to one profile
So let’s dive in. Listen to the podcast
I hope you’re enjoying the emergence of spring or fall, whichever hemisphere you happen to be in. To my buddies up in the northeast of the U.S. I hope it stops snowing on you. And to my buddies in Denver, I hope you’re enjoying a little skiing on your spring break.
Here in Nashville we had rather severe storms and tornados. Made me have to shut down the computer a couple of times and run for cover. But that’s not what really stopped me from working as much as normal this week. Two rounds of food poisoning took care of that. So, I spent most of the weekend getting caught up and finishing up my world domination plans of the BlogAid site revamp plus a full content marketing strategy.
I’ve launched the Site Resources videos in the Level 4 Performance section of the Webmaster Training member site. They are on what to look for and how to interpret system resource logs and files to ferret out bad bot hits and plugin resource hogs so you can keep a site running clean and lean.
And the Redirects section in Level 3 has two new videos on how to best configure the two most popular redirect plugins so they aren’t resource hogs, or slow down page load time. And then another video tutorial on how to change your permalink structure to avoid 404 errors and losing any SEO juice.
I’m still working on the video for redirects in the .htaccess file. There’s a lot to it and I’m deciding whether to make that one video or a series of shorter videos that target specific types of redirects. The longer the script gets, the more I’m leaning toward breaking it up.
After that, I only have two more videos to make in Level 4 for caching, including CloudFlare and W3TC settings. And that will finish the course.
If you’re a designer or developer, or anyone who sets up sites for clients, or just want to know more about how to make your site clean and lean, this is the best video course you could hope to find. It’s what you need to know in one place. Plus, I’m hiring folks right out of the program to work on my team because I know they know what they’re doing.
And I finally made some much needed changes to the WordPress | SEO | Genesis Library. I created a new Starter level with about 15 videos for $1 so folks could get a taste of just how good the training is and get started with WordPress.
Plus, I gave the Starter level a 2 week limit and a path to upgrade to the WordPress Basics level, which includes the Starter videos plus about 10 more videos, and the subscription lasts 3 months.
The subscription on the next level up, which includes WordPress Advanced videos, plus the Genesis tutorial library is now a 6 month subscription.
And the full SEO course which has 2 hours of video tutorials now is also a 6 month subscription.
And then the VIP level, with 60+ videos that also contains the SEO course and MailChimp is still a lifetime subscription.
It’s about a month’s worth of work to keep that library updated. It’s mainly there for my one-on-one training clients. But, it’s so valuable that I decided to make it a standalone membership too. It’s a budget friendly way for folks to take a course in their own time and get the high quality, up to date info they need to have a great WordPress site. The prices are a super bargain, especially when you compare them to jumping all over YouTube trying to find that same info. And the videos are super high quality visually and in the audio so you can see and hear everything.
But the main thing is, you can understand it all. That’s the comment I hear most often. Non-geeks get it. And that’s what it’s all about to me.
New Webinars on the Way
And to that end, I’m starting work on a new set of webinars for small groups of folks to get the same type of info I teach in my one-on-one classes.
One will be the fundamentals of WordPress that help you avoid the common mistakes so many self-taught site owners fall prey to. A full 80% of my training clients don’t know the fundamentals of WordPress, like the tools in the text editor that have direct impact in time on site and bounce rate, both of which are ranking factors.
The second webinar will be on SEO fundamentals and will cover the 11-14 levels of SEO on every page and post on the site. Doing those consistently and writing high quality content will get you found on Google.
I may do a third webinar on creating the core content of the site in a way that converts and helps you fill up your editorial calendar for blogging too. But, I want to get this first two finished up and see how they go.
And I guarantee that BlogAid News subscribers will be the first to know when I release these webinars and will be the first to get dibs on the limited seating for them. I intend to keep these small groups.
That’s all the news from around here.
Let’s jump into this week’s tips from around the ‘net.
This week we’ll get Release Candidate 1 of WordPress 4.2. They ran 3 betas on it, so I doubt it will be long before we get to the final version. This will be a major update, so it won’t auto update on your site. I’m keeping very close watch on the changes they made to the core of TinyMCE, which is the text editor, and betting it will disrupt better text editor plugins. I’ll keep you posted on whether you’ll want to delay updating WordPress until the plugins are ready.
Google+ is where I usually announce things first. So, if you’re not following me there, please do so and you’ll get first word of things like WordPress updates, emergency security updates, and other such news.
There are big changes coming to WordPress. When I first heard about the JSON REST API and then the WordPress REST API last year, I knew these were game changers for themes and plugins. In fact, before long, sites won’t even look or act the way they do now. They will be more immersive too.
If you’re a designer or developer, you owe it to yourself to listen to this screencast from Jack Lenox at the recent WordCamp London about the WordPress REST API.
Thanks to +Chris Lema for the heads up on this presentation.
+Barry Schwartz has released his April Google Webmaster Report which includes all of the news from Google and SEO for the month of March. The mobile friendly section is quite extensive this time, as you would expect leading up to the April 21st deadline for that algorithm to go into play.
This is really big news. Aweber required a double opt-in if you imported a list. According to this nice post by Christine Cobb on My Bonus Blog, Aweber finally dropped that requirement.
Some folks who started out on MailChimp and later wanted to move to Aweber were hesitant to do so because they knew they would lose up to 90% of their list due to that double opt-in requirement. So, this move may help Aweber see a boom in business.
This Thursday, my buddy +Stephan Hovnanian will be pulling back the curtain on how to capture and then convert using social media. He’s got a top-notch panel for this live event, including folks from Buffer, Twitter, CloudPeeps, and Sprout Social. I’ll be listening in on this conversation.
And if you want some more of this, and I do mean lots more, join in on the 2015 International Conversion Rate Optimization Day on April 9th. There are bunches of great conversations going on and it’s all free.
I registered for a few of them. Now I won’t be able to attend all of them live, but registering gets me the replay.
Video Marketing Tips
Google finally came up with a way to easily move your multiple YouTube channels to one account. Wow, it’s about time, right? This post from +Barry Schwartz has more, plus the video with instructions from Google. It’s a one way deal, so you want to be sure that you do it correctly. I don’t need to move channels, so didn’t watch the whole video and don’t know what happens to your view numbers and subscriber base. So, that’s something to think about as well.
That’s a wrap for this week’s Tips Tuesday. Thanks for subscribing on iTunes, and for giving this show a rating and review. I really appreciate it. And do drop by and say hey over on my Google+ page too. That’s where I hang out. Be sure to visit BlogAid.net for more tips and resources and I’ll see you online.