Hello Happy Site Owners! Tips this week include:
– upcoming Blab on hosting and why so many sites are going down lately
– big changes coming to my Udemy courses very soon
– the launch of the new affiliate program
– what new tests and video tutorials are on the way
– changes to Tips Tuesday Podcast and the WPblab show
– why you must get your email off your hosting, and provider reviews
– a podcast to get you up to speed quickly with what’s coming in HTTP/2 and HTTPS
– if it’s okay to update to Genesis 2.2.7 or not
– a new free landing page plugin test
– changes to the Blab show card size
– how to create buyer personas for your target audience
Listen to the podcast
Welcome to the Ides of March y’all. Our first quarter flew by and we’re running head long into the next one. I’m about a month behind on all the plans I made for this year, but I’m quickly catching up now. And I’ve got some important announcements for you this week, especially about my Blab and SEO courses on Udemy, plus changes to this podcast and my weekly WPblab show.
Hosting and Sites Going Down – WPblab Ep. 24
Wed 3/16 1pm ET / 10am PT
Discover what’s up with all the sites going down lately and what you need to know about hosting to help protect yourself.
Udemy Course Major Changes Coming
If you are a student on either of my courses on Udemy, contact me immediately.
Udemy has recently made some major changes, and therefore, I need to make some major changes in regard to them. I’ll have a more detailed, official announcement out soon, but the skinny is that I’ll be making both courses on Udemy private, meaning that no one else will be able to purchase them there.
I’ll also be modifying the courses to be the light versions of Blab Like a Pro and the DIY SEO course.
If you are enrolled in either of those courses, contact me and I’ll put you into my membership site for free so you can get the full versions of those courses.
Video Marketing Library Launched
I did launch the new video tutorial library about a week and a half ago. But I’ve been very quiet about it while waiting to see what Udemy was going to do, and delays in getting the new affiliate program set up.
I will be running a special on it, but I’ve decided to wait a few more weeks because I’ve already got a new course for it underway, and I’ll tell you about that in a moment.
Affiliate Program Launched
Finally!! The new affiliate program for the Site Success Courses member site is good to go.
I want to send a huge shout out to my teammate Colleen Conger for all of her help with this. It took us a month to get this puppy set up. I did a deep dive on all of the options and we explored how best to make them work to give me and my affiliates a super experience.
I also want to send a big shout out to Denise Wakeman who will be my first affiliate in the new program. Denise has worked with just about every type of affiliate setup, as an affiliate, and gave me some super improvement tips about what makes life easy and happy for affiliates. So, I implemented all of those into the program too.
If you’re curious, I’m using the Affiliate WP Pro plugin from Pippin Williams. I’ll have a full write up on it for you soon, including details on the add ons I selected, and the hoops we had to jump through to get the new bulk payout option to work. It uses the REST API that WordPress just started supporting in version 4.4.
Revamp of the Webmaster Training Site
And now that I have nearly everything complete with the Site Success Courses membership, I’ve got my eye on revamping the Webmaster Training membership site. It won’t be nearly as complex, though, which I’m thankful for. The target date for completion will be sometime in April. And yes, I’m going to put an affiliate program on it as well.
How to Become a BlogAid Affiliate
There’s only one way to become a BlogAid Affiliate and that is to partner with me. The program is invitation only, and I’m working with folks that I know and trust. I want to do all I can to help them help their audience. And, I want to ensure that my brand is well represented too. That matters.
So, if you’re interested in working with me, let’s get to know one another and see where it goes.
New Tests and Video Tutorials on the Way
As I mentioned, I’m a month behind due to all of these unexpected changes and delays. I’ve got a long list of plugins and hosting setups to test, and new video tutorials to make.
A few of those include:
- All AMP and Facebook Instant Article plugins, including Glue by Yoast
- Yoast SEO video tutorial updates – because they changed the whole damn user interface
- PHP 7 performance tests
- A new course in the Video Marketing Library on a very specific way to repurpose your videos that will get you a whole new audience. That’s all I can say about it right now.
Changes to Tips Tuesday and WPblab
Because I’m a month behind and dedicated to getting caught back up, and because my testing and new vid tut list is so long right now, I’m going to keep Tips Tuesday a little shorter than normal.
Y’all know that these tips come from the 80-100 blogs I read each week. I curate the best of them into this podcast. But, most of what I’m reading right now has to do with the tests I’m running. So, I don’t have as many tips. That means the shows will likely be a little shorter for at least a month or so.
And, I’m going to a more random timeframe for the WPblab show. It won’t be every week for a while, probably through the summer. I’ll do them as I have bigger things to share with you.
Now, that doesn’t mean I’ll be on Blab less. In fact, I may be on there more. I’ll just be doing more impromptu shows that will have only a little advance notice, if any. I love doing those on the weekends as open Q&As. Had a super one this past Sunday where Krishna De dropped in and got us all up to speed with what’s happening in live streaming. It was a super show. And no, they are not recorded, but I’m probably going to change that habit.
Plus, I make money every time I do one of those impromptu shows. Every time. And I don’t mean a little money either. They are powerfully helpful shows.
The other reason for this change is that I know most of you like to watch the shows in replay anyway. So, just as long as I have a recording to share, you can keep up at your convenience. You just can’t interact with me live and ask questions. So, watch for those impromptu shows.
Better yet, subscribe to the BlogAid Blab Channel and turn on push notifications so you know when I’m on air.
That’s all the news from around here. Let’s jump into this week’s tips.
Y’all know I’ve been advising for the last 2.5 years to get your email off your hosting. It’s time to take that advice seriously and get busy with it.
My favorite hack specialist, Makis, has a super post on his blog about why you need to do this, plus several email providers that you’ll want to check out.
And if you need help making the transition, I have folks on my team now that can do that.
I’m pretty excited about all that the HTTP/2 protocol promises to bring us, including blazing speed. I’ve got this podcast on my listening queue for this week and suggest that all webmasters do too so you can stay ahead of the curve and help prepare your clients for the switch.
Genesis 2.2.7 Update
If you use Genesis, then you probably have seen the notice about the 2.2.7 update being available. I haven’t heard of anyone having issues with it.
I’m still holding at version 2.2.5 until the mess with the 2.2.6 update and the changes to the schema markup code that has to be manually added gets straightened out.
Content Marketing Tips
I thought you might be interested in a new landing page plugin I came across and have on my test list. It’s called WordPress Landing Pages.
I’ve got several clients on Lead Pages, and a few more using the Thrive Themes landing pages plugin. But this seems like a decent free alternative and worth checking out. And there is also a framework so developers can make use of its features too.
If you’ve already tested it, please do let me know what you thought of it.
Video Marketing Tips
Blab has been making changes every 5 minutes it seems lately. Last week they suddenly changed the look of the home page, and as a result, changed the preferred image dimensions of show cards. Instead of rectangular, they are now square.
I ran a test on all of the places the show card displays and I’ll have the results for you in a post either tomorrow or Thursday.
Content Marketing Tips
Creating content that truly speaks to your audience is the gold standard. But to do that, you have to know your audience. And to be honest, it’s a whale of a lot easier for me to do if I keep a real person in mind, like I’m writing it just for them.
David Kutcher has a wonderful post on defining your audience, writing for them, and tracking your analytics for feedback on the whole process.
It’s not techy at all. In fact, he tells stories as examples. And man, is that ever a great example of how to do exactly what he’s teaching us how to do in this post.
That’s a wrap for this week’s Tips Tuesday.
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