Hello Happy Site Owners! Welcome to the BlogAid Tips Tuesday Podcast for Sept. 15, 2015 and I’m your host MaAnna.
– new Blog on Purpose class going live
– Before You Hire a Designer Blab with David Kutcher
– #WPWed Blab on Plugins
– GeekSpeak Guides season 2 launch – Get back in touch with your site
– a checklist for upgrading to WordPress 4.3
– what will get your Vimeo account shut down
– a super new site launch checklist
– whether your content marketing passes the Mom test
Listen to the podcast
I’m delighted to announce the launch of a new Blog on Purpose group class. This is the same info I’ve been delivering to my private training clients for years. I finally figured out how to make it more affordable in a group environment.
My goal is that you get individualized attention for your site’s needs because these are advanced tips for SEO and conversion all over your content and your site.
If you struggle with:
- how to get all 14 levels of SEO on every post and page
- how to walk the line between SEO and readers
- how to optimize images for SEO and fast load
- how to use Categories and Tags effectively
- how to get more conversion
- how to effectively cross promote your content
- how to gain authority on topic (which is the #1 ranking factor with Google)
then this is the class for you!!
It’s a 6-week course and we start on Oct. 7th.
Plus, I have lots of bonuses including a half-hour private session with me and a private Facebook group.
And of course, I’m giving a super discount to celebrate the launch of the class. You won’t ever find anything like it at this price again. So, go check it out.
Tuesday, Sept 15 at 2pm ET – Subscribe or watch live
Join me and special guest +David Kutcher for a lively discussion on what you should know before you hire a web design or development firm.
It’s well known that David and I disagree on a lot of things with websites.
But, we’re on the same side of the fence when it comes to ethics, delivering high quality, and ensuring that our clients have the best fit for their needs.
Should be a great show.
Then join me for Episode 2 of the WordPress Wed. Blab where we’ll talk fave and worst plugins. These are more informal shows and you can jump in and ask questions or comment live during the show.
When you subscribe to the BlogAid Blab channel you’ll be notified via email when I schedule a show. You’ll also be emailed the link to watch the replay. How cool is that?
I’m so delighted that Episode 1 of Season 2 aired yesterday. Me and co-host +Susan Finch devoted the show to helping you get back in touch with your site. And we made it super easy with spreadsheets and checklists for you to download.
I hope you’ll join me and for the next show where we help you get a handle on your graphic assets, including those for your site and beyond.
That’s all the news from around here.
Let’s jump into this week’s tips from around the ‘net.
No Upgrade Yet – But Soon
Nope, still haven’t upgraded any critical sites to WordPress 4.3 yet. And still no real progress on the issues with some member sites either.
There hasn’t been a single peep from the WordPress devs about any update to 4.3. So, I don’t have faith that anyone there is addressing any of the issues that have been reported with any real speed.
In the meantime, more plugins are coming off the potential break list, as developers have had time to bring them up to par. But, there are still plenty of popular ones on the list. So be sure to check it before you upgrade.
So, if you want to update, be sure you
- get a solid backup that you know how to restore first
- recheck the plugins list
- be prepared for your theme or other plugins to break
- check your CPU and other hosting resources carefully before and several times after
- or better yet, do the update on a development site if you can
Now, be aware that testing on a dev site won’t invoke any plugins that are licensed to the original domain, like membership plugins, or other paid plugins you may have. So, check with those developers and ensure the plugin is 4.3 compatible.
Video Marketing Tips
If you have videos on Vimeo as part of your marketing funnel, you best check their TOS. +Ileane Smith did a Blab about her account being shut down for being too promotional. And I’ve heard this has happened to others as well, even those that have the paid Pro account type.
Site Success Tips
And she has a stellar infographic that makes it super easy to see what to do Day 1, Day 2, and for the next week. Plus, there’s a section on maintenance broken down into weekly, monthly, 6 months, and yearly.
I highly recommend that you have a look at that post and perhaps print out the infographic, even if your site is not new. It’s that good.
Content Marketing Tips
+Jay Baer gave the keynote address at Content Marketing World 2015 recently. I’ve been listening to him for a couple of years now and find his take on things to be ahead of the curve. If you’re not already following him, you may want to do so soon so you can get ahead of the curve too.
In this address, he tells us that content marketing as we’ve known it is about to peak, and why that is. Plus, he gives us some indicators of where it’s going and what the next evolution of it will look like.
Basically, he’s saying that everybody is copycatting everyone else with the same tips and techniques and nobody is standing out anymore with those.
He says the next big thing is authentic storytelling, or at least developing content that is in your unique voice and shows your passion for whatever you’re blogging about.
I think that’s so funny. SEOs and content marketers are just now waking up to how folks in social media have been doing well all along. I know a bunch of lifestyle, foodie, and craft bloggers who have always driven traffic and made money by creating authentic storytelling blogs.
Conversely, social media folks seem to think they can continue to do quite well without investing in any SEO.
I seem to be standing in the middle of those extremes and trying to bridge them. For however well you’re doing on your site, you could be doing so much better if you would embrace what you’ve previously shunned.
If you’re a storytelling blogger, go read Jay’s keynote and see if it doesn’t make you grin the way it did me.
And then consider that SEO and sales folks grin the same way when they hear bloggers talk about how they’re doing just fine without traffic from search engines.
Ready for SEO Now?
It’s not hard to put a good SEO foundation under your existing site. In just 2-3 hours you can go through my DIY SEO for WordPress video course and lay that foundation.
And then jump on into the Blog on Purpose course and in 6 weeks take another look at your traffic. And in another 2-3 months take a look at your traffic again.
Then tell me how much you don’t enjoy those spikes of free traffic from content you’ve already created that requires no extra work on your part.
Free traffic. That’s what you’re saying no to by not embracing the easy fundamentals of SEO. It’s not hard. It’s just getting rewarded and making the most of what you’re already doing.
That’s a wrap for this week’s Tips Tuesday.
Find these tips helpful? Share it!!!!!!!!!!! There are handy buttons all over to share on your fave place.
Subscribe on iTunes
Drop by and say hey over on my Google+ page.
Be sure to visit BlogAid.net for more tips and resources and I’ll see you online.