Hello Happy Site Owners! Welcome to the BlogAid Tips Tuesday Podcast for August 9, 2016 and I’m your host MaAnna.
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Today marks my 200th podcast episode. Woohoo!!!!!!!!!!!!!
I am so thankful for all of my loyal listeners and readers of Tips Tuesday who’ve made this journey with me.
And, I’d like to take this opportunity to ask you to help support my efforts here.
If you’ve been enjoying and benefiting from this podcast and post every week, please take a moment to give it a rating on iTunes.
If you have just one minute more, please leave a review.
And if you have just two more seconds, please share this post with your peeps.
I believe that I’m one of the best kept secrets online and your support with a star rating and review means the world to me.
Thank you so much for helping me be more visible on iTunes and letting your followers know that I exist.
Because returning the love means that I can afford to continue delivering so much free content to you, like this podcast!
And I seriously thought about doing some sort of review show, but I know why you listen to this podcast, so I decided to celebrate by bringing you more of what you came here for. Today, that’s going to be a review of the changes I’m making at BlogAid that you may want to consider making for your site too.
Getting Back to Work
As y’all know, I recently moved. And the actual move part of it went very well, as those things go. What I didn’t factor in was the double whammy of what extreme heat/humidity and not eating well would do to me. I’m just now recouped from the effects of being hit with that combo.
I’m fully back to work now, caught up with current projects, and getting started on all the new projects rolling in. And they are rolling in fast.
Get Your Project Started Now
My busy season starts ramping up in August and runs through April.
That means that if you’ve been thinking of getting a site audit or revamp, or taking private classes, booking sooner rather than later ensures we get started on your project right away.
I guarantee that by the end of September I’ll have a waiting list of client projects.
New Focus on Sales Funnels
The recent time away from my desk and projects during this move has given me a bit of time to reflect on how I want to grow BlogAid.
All along, my Achilles heel has been proper promotion.
Running my first Facebook Ad recently taught me a lot about that too.
So, through the end of this year I’m focusing entirely on creating super sales funnels and promotion campaigns. And that will lead to changes on my site for better conversion too.
It’s all about eyeballs
Here’s the thing.
Only a small percentage of folks who visit your site will convert. That means getting more traffic to your site is important.
Relying strictly on any one or two sources is a mistake because anything can change at any time.
It’s imperative that you diversify your reach.
I know many of you count on social media sites like Pinterest or Facebook while missing easy opportunities with Google and video.
That’s why I’ve created the SEO and the Video Marketing Courses for you. They are so worth the investment to get more free traffic.
It’s all about seeing your goods
When all that traffic comes to your site, are they abandoning it because it loads so slowly?
That’s why a site audit is so important to do.
It’s all about conversion
Once you get folks to your site, it’s critically important that you give them some way to convert.
And what that conversion is depends entirely on how you got them there.
If it was through content marketing of your blog posts, are you advertising anything within the post itself? You can’t count on folks seeing things below the post or in your sidebars these days, especially on mobile.
I already include contextual links in my posts. But I’m also going to be running more prominent ads for my own products and services right in the middle of my posts before the year is out.
One of the other changes I’ll be making to my site for better conversion is adding the Thrive Themes Lead Page builder as the landing pages for these new sales funnels.
I was impressed with this product from Shane Melaugh the minute it came out and he has continued to improve it based on user feedback ever since.
It is a VERY good alternative to the Lead Pages service. In fact, not only is it cheaper, I think it’s actually better.
You can see a demo of him building a lead generation page here.
Make More Videos
One of my clients is about to launch a video Summit and membership site. I’m very impressed with what he has put together. I hope to be doing an interview with him about in the near future to share what all it took to pull this off too.
But what has really struck me is his use of videos for promotion and conversion.
I’ve been inspired to make more talking head videos like that too. And to make them as informal as the ones I’ve been doing on Facebook Live.
I’ll also be making more animation type videos that don’t have a voice over, and that’s something I know a lot of you with gorgeous pictures all over your site could benefit from as well. So, look for tutorials on those at some point as I do them too.
FireTalk as Blab Alternative
As y’all know, I quickly became a Blab addict and then it quickly turned into my top lead generator.
Since Blab’s demise, me and every other successful show host has been scrambling to get established elsewhere.
Right now, I’m enjoying doing shows on Facebook Live using the vMix software because it allows me to share my screen and do tutorials.
But I’ll soon be testing FireTalk as my new Blab alternative, since they just added screen sharing too.
Subscribe to the BlogAid FireTalk Channel now.
Be sure you’re subscribed to my Facebook Events page
No matter where my BlogAid Live shows are, you’ll be sure to get a notification.
Upcoming BlogAid Live Show
Wed, Aug 10
At 1pm ET / 10am PT
Join me on the next BlogAid Live Show for a frank discussion on:
- Best resource to monitor downtime
- Causes of site unavailability
- Downtime prevention
- What to do if the host is down for days
That’s all the news from around here. Let’s jump into this week’s tips.
WordPress 4.6 is due out August 16th. And while there are a few visible changes that you’ll see as an end user, there were a lot more dev level changes that you won’t see, but you certainly need to know about.
See my post from Monday for all the details because many of these changes will affect plugins that you may be using.
If you use Uptime Robot, you’ll want to check out their recent post with the new IP addresses they’ve added for monitoring. You’ll want to get this range whitelisted in your reverse proxy, like CloudFlare or Sucuri.
If you’ve ever received an email from CloudFlare stating that you’re using the API v1 and you need to migrate to v4, don’t worry about it.
I’ve had several clients contact me saying they received such an email and they don’t understand what to do with the very techie info provided.
That’s because the info is for devs, not end users.
I contacted CloudFlare about it and told them how much this was confusing concerned clients and how much it was costing folks like me to have to answer emails about it.
They replied that they will be updating the CloudFlare plugin so that it won’t trigger those deprecation emails for end users.
Bottom line. Just keep your plugin updated and you’ll be fine.
See my post CloudFlare Email to Migrate from API v1 to v4 for more info
Video Marketing Tips
My friend Krishna De has conducted a super test on just how much cell phone data gets eaten up while live streaming on Periscope and then using the regular Facebook app compared to the Facebook Pages app.
You’ll want to go see all the results yourself, but there is a whale of a difference between using FB app and Pages app. So, I’ll definitely be changing my ways based on these findings.
That’s a wrap for this week’s Tips Tuesday.
Thank you so much for helping me celebrate my 200th episode and I sure hope you’ll consider
leaving a rating and review on iTunes.
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Be sure to visit BlogAid.net for more tips and resources and I’ll see you online.