Hello Happy Site Owners! Welcome to the BlogAid Tips Tuesday Podcast for April 14, 2015 and I’m your host MaAnna.
Tips this week include:
– making a spreadsheet of all your site’s pages and posts
– new video tutorial on how to install and configure CloudFlare
– a Reverse Webinar for folks who use Pinterest and run ads
– more of what’s coming in WordPress 4.2 and when
– 8 blog post SEO techniques that work
– the look at me vs. look at you approach to marketing
Listen to the podcast now.
If you follow me on G+ you may have noticed how quiet I’ve been lately. And yes, I’m up to something. I’m on partial sabbatical and taking time to work on my business instead of in my business. Things naturally slow down from the frenzied pace of busy season with client work this time of year. And, I’m usually ready for a spring break right about now too.
Being out on my deck again during breaks is a great refresher and rejuvenates me. And, being more relaxed gives plenty of space for new ideas to come through, as well as new ways to see things.
BlogAid Revamp – Spreadsheet of Pages
Right now that new vision is being applied to the revamp of the BlogAid theme. I’m working on new content and layout for some of the back pages and I really needed to know about all of the pages on my site so I could group like layouts together.
The nice folks in my Advanced WordPress group on Facebook suggested a neat little plugin to help me do that. It’s the WP CSV plugin. And it gave me way more info than just a list of pages and their URLs. In fact, I found a lot of pages I had completely forgotten about, like for an events calendar that I had once installed.
So, I kept the original spreadsheet that it created and then I removed a lot of the info that I don’t need right now, just to make it easier to deal with. And I’m grouping the pages according to tasks that need to be done on them.
I’ve shared this sheet with my lead designer +Cyndi Papia so she can more easily work with the new layouts too. It’s been a huge help.
I’m also tracking all of my efforts with this and will be creating a single post with the steps I’m taking in hopes that it will help you do the same on your site. A revamp like this is a huge project, so tips that make it easier are always a good thing.
Plus, CloudFlare is the only CDN, or Content Delivery Network, that adds a modicum of bot protection on the free version.
If you’re launching a new site, or moving to a new host, put CloudFlare on it immediately and the bots will never find your real IP address. That will save you a ton of bot hits right there.
And they are always adding new things, like the new mobile redirect if you have a sub-domain for that on your site.
In the Webmaster Training library, I just published a new video tutorial on CloudFlare. It’s one of the longer videos and takes you from the beginning of getting an account and the easy way to let it find your DNS settings, all the way through the performance and security settings.
Next I’ll be adding a video on my fine-tuned settings for W3TC and how to coordinate it with CloudFlare and the WordPress SEO plugin.
It’s truly amazing how much more performance you get with adding this easy, low hanging fruit stuff. Why not take advantage of it?
This is the kind of stuff I identify in Site Audits every day and the site owners are amazed at just how many ticks get checked off the fix-it list with just adding a few things like this. They see the proof in the test results.
Thursday, April 23 at 3:00 pm ET
I want to do some head-to-head performance testing of the various plugins folks who run ads on their sites and rely heavily on Pinterest use most often. I see common ones during site audits, but I don’t know why one is favored over another.
So, I’m running a free webinar and inviting site owners in niches like mommy bloggers and crafts folks and gardeners and foodie folk to join me and share in the conversation.
In other words, instead of me teaching you, you’ll teach me. And together we’ll make a list of plugins that you want tested. And we’ll see if performance trumps function too. Some hits are worth taking if there is good ROI attached to them.
This way we can put some real data behind it and everyone will know for sure they are using the best plugin for their needs.
I’ve invited a few folks to share some of their plugins, but we’ll be opening it up to the whole audience for comments and questions too. So, do come join us because I think things like this take a village and sheer performance testing is not all that needs to be considered. Features and function matter too. And most of these sites, looks really matter as well.
And if there’s time, we’ll also have a look at the impact of mobile on revenue and why companies like AdThrive have come up with their own mobile-friendly themes to replace your native fully responsive theme.
And of course BlogAid News subscribers were the first to hear about this.
That’s all the news from around here.
Let’s jump into this week’s tips from around the ‘net.
And because I’m on partial sabbatical, we’re keeping them a little short on quantity but high on quality this week.
The remaining tickets are being remedied for the Release Candidate 1. The devs are just a wee bit behind on them and pushing to get caught up. I expect we’ll likely see a Release Candidate 2 before the final version is available to the public later this month.
I’m still keeping close eye on the big changes they made to TinyMCE, which is the text editor. These will likely effect plugins like TinyMCE Advanced, and until I’m sure that’s working properly, I won’t be updating to the new release.
And one other new change I’m keeping an eye on is improvements to the theme switcher on mobile. So, that tells you something about where their focus is these days too.
There is no big mystery to good on-page SEO. In fact, if you follow these 8 Blog Post SEO Techniques that +Cyndi Papia lists in her excellent post, and do them consistently, you will reap the rewards in search.
Here’s the thing. Even if the mainstay of your business does not rely on search, why not go ahead and get the most out of it anyway by using these simple tips on every post? They’re just too easy to do not to. So go have a look at the post, and she has nice screenshots and everything for you there.
Content Marketing Tips
This is something everyone who writes copy for their site and social media needs to learn. And +Tara Gentile tells you about her journey learning this lesson.
I’m going to just pull out a couple of quotes from it.
The first one is:
“People don’t buy because what you do is awesome. People buy because it makes them feel awesome.”
I can totally attest that is true. A client who is really big in a niche had one of my site audits and felt so awesome about it that she told several of her buddies in that niche. And they came and had audits and felt so awesome they each told 2-3 more of their buddies, and so on. Feeling awesome is what it’s all about.
And then later Tara asks:
“What matters to my people is: their own work, their own time & space, their sanity–and the big ones, more money, less work, and more impact. Is that what matters to you?”
So, if you can hit these pain points and show how what you do resolves them for the client, you will definitely get their attention.
Jump on over and read the whole story from Tara because it’s full of more gems like these.
That’s a wrap for this week’s Tips Tuesday. Thanks for subscribing on iTunes, and for giving this show a rating and review. I really appreciate it. And do drop by and say hey over on my Google+ page too. That’s where I hang out. Be sure to visit BlogAid.net for more tips and resources and I’ll see you online.