Hello Happy Site Owners! This week’s tips include super features coming in WordPress 3.9 for audio/video and TinyMCE, BackupBuddy failures, Pinterest plugins to check if you’re using, 4 super content creation best practices, how to build trust, how SEO is finally coming around to what relationship marketers have been doing all along, a new Googlebot for mobile, a super tutorial for video oEmbeds, royalty free music for your podcast, and for dessert, the best butterfly picture ever. So let’s dive in. Listen to the podcast.
A Little Help Please
I want to ask everyone listening to the podcast to please jump on over to iTunes and leave a review for me. Even if you’re subscribed through a phone app, it gets its reviews of top podcasts from iTunes. I know there are bunches of you listening to it, and your review really does make a difference and helps support my efforts here at BlogAid to continue bringing you this awesome resource for free. So, I really appreciate you taking the time to do that.
Last week WordPress 3.8.1 was released. This was a minor update meaning that if you have your auto-updates still set to the default, it will be done automatically for you.
Be sure to see my post about all the changes. And it contains a link to another post for setting auto-updates.
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Development on WordPress 3.9 is already underway and I was pretty excited to see this post by Scott Taylor on the WordPress Development blog with his wish list for improving the audio and video support. Among other things, he wants to include playlist support. That’s perfect! If you have your YouTube channel set up with playlists based on keywords or such, for every video you embed in a post, you might be able to have a shortcode to show a thumbnail gallery of related videos. I really hope he gets to work on this feature.
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And I’m practically beside myself elated seeing this post from the WordPress developers about finally doing something significant with TinyMCE. That’s what runs the text editor and in my opinion, has been the bane of WordPress forever. It’s only purpose is to create code for a browser to read and it does a radically poor job of it.
The list of updates includes:
- New UI and UI API. (UI = User Interface)
- New theme.
- Revamped events system/API.
- Better code quality, readability and build process. (What I’m so happy about.)
- Lots of (inline) documentation.
- And generally many improvements everywhere.
Now, if you’re like me and run the TinyMCE Advanced plugin, these changes will likely affect it. They may also affect any plugins you’re using that just put a new button or icon in the toolbar of your text editor too. We’ll have to wait and see what those changes will be. I’ll keep you posted because you know I’m going to be watching development on this closely.
BackupBuddy was updated recently and it failed on the next scheduled backup on my site and a few other client sites. Reported that it couldn’t write to the log files. So, be sure to check your notifications and ensure your backups are completing. If not, it says to make a manual backup to ensure everything is working correctly.
The problem has already been reported to the developers and they are working on it. So, look for another update soon.
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On Tips Tuesday you know that I make a habit of bringing helpful posts from around the Internet to your attention. So, I feel a little funny about having to tell you about this post as an example of what not to do. Everything in this list is a good plugin, but every one of them is going to give you a performance hit on your site. So, have a look to see if you’re using any of them.
Content Marketing Tips
I’ve made a change to Tips Tuesday. Instead of blogging tips, I’ve created a new section called Content Marketing Tips because that’s what it’s really about, right? And here’s the first tip.
On the Content Marketing Institute site, Mike Murray has a post that is loaded with some of the best references available to help you set up best practices for generating your content.
The first one is to prioritize quality AND quantity in online content. And it touches on what Google’s algorithm changes mean to how you create content.
The second is about writing titles. Let me tell you what I tell all of my training clients – you could spend a lot of money and time learning how to write great titles and get 100% ROI on what you invested. And there is a link in that section to Roger C. Parker’s excellent resource on it too.
The third practice covers SEO and has several excellent links to resources you need to read.
And the fourth practice is about conversion. Folks, this is what it all comes down to. This is ultimately why you create content – to have it found, read, and acted upon.
If you don’t follow any other tip this week, spend every day until next Tuesday on the ones in this post. They are that good, and it’s that important to your success.
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Content marketing has changed in the last year. It’s no longer about just trying to game Google. It’s now about authority and gaining an audience, much like folks have been doing on social media for some time. And a part of that authority comes down to trust and transparency. That’s what this post from Jen Havice on Social Mouths is about.
She gives you four actionable tips to do it. And the first on cites one of my fave researchers in social work, Brene Brown. I would like to invite you to check out Brene’s site and her TED Talks, as well as one of her books, titled Daring Greatly. You may find it amazingly helpful in creating a business mindset of complete authenticity.
I rely heavily on +Mark Traphagen’s interpretation of videos released by Google’s spokesperson Matt Cutts to help me read between the lines of what Matt is saying, and to put the statements into historical perspective of the whole of what Matt has been saying over time.
In his most recent video, Matt talked about how Google interprets social signals from Facebook and Twitter, or more specifically, how they don’t.
I appreciate everything Mark explained in his post about it. But I want you to keep one thing in mind when you read it. Mark is one of the top SEO guys in the world. And that’s the angle, or filter, he’s concerned with.
The bottom line of his take on Matt’s comments is to use social media to build your tribe, not SEO ranking. Well, duh! If you talk to a social media expert, they will tell you that’s what social media has always been about.
I’ve been saying for months now that SEO is just now catching up to where relationship marketers have always been. To me, this is just one more example of it.
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There’s a new Google bot for mobile that will start crawling your site in about a month. They are retiring what some folks call the Googlebot-Mobile. The new one will show up in your sites stats as simply a Googlebot, but will have the word mobile after it. So, when you view crawls or stats, it may be a matter of semantics, just be aware that there’s a change coming and don’t freak out when you see the new user-agent name.
Here’s the real change. The new Googlebot for smartphones crawler will follow robots.txt, robots meta tag, and HTTP header directives for Googlebot instead of Googlebot-Mobile. So, if you have crawl directives in you robots.txt file, go read the post and see what code you might need to change or add.
Multi Media Tips
For a couple of weeks now I’ve been telling you about how much easier it is to embed videos on your site with the new HTML5 support in the core of WordPress. Well, Jason Tucker has a super nice post that tells you more about how oEmbed works, and the plugins he still recommends to make videos work better and harder for your site, including how he makes the videos responsive.
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Everybody’s always looking for royalty free images for their posts. Well, some of you may also need royalty free music for your podcast. In this episode from Cliff Ravenscraft, aka The Podcast Answer Man, he supplies a list of resources for you.
The best butterfly picture EVER. For those listening on the podcast, you’ll have to see it to believe it. And while you’re there, be sure to connect with me on G+.
That’s a wrap for this week’s Tips Tuesday podcast. Please jump on over to iTunes and leave a review for me. I sincerely appreciate everyone has been doing that. And, feel free to leave a comment here on the blog or on G+. I love hearing from you. Be sure to visit BlogAid.net for more tips and resources and I’ll see you online.