Hello Happy Site Owners! Welcome to the BlogAid Tips Tuesday Podcast for Dec 1, 2015. I’m your host MaAnna.
– Blab with Mark Traphagen on Dates on Posts and SEO
– Blab with Denise Wakeman about Re-purposing Your Content
– My test results on whether free site malware scanners work or not
– What to watch for in the WordPress 4.4 release
– the difference in the REST API and XML-RPC
– Automattic rebuilding WordPress from the ground up
– a quick fix to the login error of cookies blocked by WordPress
– 7 super content distribution tools
– Crafting Magical Headlines To Woo Your Readers
– a less scary way to boost your posts with Google Analytics
– news from Google on when AMP is going to roll out
Listen to the podcast
I hope all of my U.S. buddies enjoyed the long holiday weekend. I’ve spoiled my new little dog to turkey bits in his food!!! Rotten thing that he is!
I also hope that you took advantage of the Black Friday and Cyber Monday deals, especially on the video libraries. As you know, I’m rebuilding and expanding the member sites, especially the WordPress | SEO library. It’s still a steal at $97 and I guarantee that the price is going up as I add new libraries for blogging and conversion and advanced site success topics. So, this is your ground-floor opportunity.
The 30% off Site Audits deal is still running and will continue to the end of the year. Those prices are actually below what they were before I raised them last month. So, they are definitely not going to get any lower. You can get your site running at peak for 2016.
There are two super duper important Blabs coming up on the WPblab series that no content marketer can afford to miss.
Dates on Posts and SEO w/ Mark Traphagen – WPblab Ep. 11
Wed 12/2 1pm ET / 10am PT
Subscribe and/or watch live here
+Mark Traphagen is my go-to SEO guru and we’re going to take a deep dive on all areas where Google indexes dates and reader see them. Plus, we’ll chat about updates to how Google is using their Freshness Algorithm.
I hope y’all will be able to attend live to ask Mark your questions directly. But if not, then definitely subscribe to the Blab so you’ll get notification of the replay.
And, you can leave your questions for him in the comments on the blog post and we’ll try to get them into the show for you.
Re-purpose Your Content w/ Denise Wakeman – WPblab Ep. 12
Wed 12/9 1pm ET / 10am PT
Subscribe and/or watch live
Visibility expert, +Denise Wakeman is a master at taking one piece of content and effectively re-purposing it across multiple platforms in a way that gets noticed.
BlogAid Post Recap
Did you see my post yesterday? I ran a little test on a known hacked site and I was shocked at the results. If you’re trusting your site to some of these free scanners, then all you have is a false sense of security.
At the very least, use the scanner that actually found some of the problems. You can see how they stacked up in the post.
That’s all the news from around here.
Let’s jump into this week’s tips from around the ‘net.
WordPress 4.4 is almost here
The next major release of WordPress is still slated for Dec 8, which is next Tuesday. I don’t expect a lot of breaks with sites or plugins with this one.
But the big news is the inclusion of the first half of the REST API.
It has the potential to revolutionize the interactivity of sites.
It also has the potential to become another security issue.
Now, don’t get me wrong here. The REST API code is not a security issue in and of itself. However, it will present hackers with another layer to attack.
It’s similar to the layer provided by XML-RPC. And y’all know that I’ve been telling you to shut that completely down for nearly two years now.
I’ll keep you posted on any potential threats as they pop up.
For those of you who want to dig deeper into the difference and similarities between the REST API and XML-RPC, Max Cutler has a nice post with a quick comparison.
Well, I’m not the only one rebuilding an empire from the ground up. WordPress has created a totally new backside and front side to WordPress.com. And now they’ve released the foundation of that as an open source Mac app called Calypso. (See Matt Mullenweg’s announcement.)
It’s already available via JetPack.
Brian Krogsgard has a nice post about it on the Post Status blog if you want to know more right now.
One of the main additions is the ability to manage multiple WordPress sites. WPManage, which offers a paid product that does this, has a nice post on how this will impact them. Basically, they are saying it won’t. We’ll see about that.
I expect we’ll see more of Calypso start to trickle into self-hosted WordPress over the next 3-6 months and I’ll keep you posted on that as it happens.
Thanks so much to the nice folks over at SoftStribe for this little gem. Sometimes with Login Lockdown, I get an error on some sites when logging in stating that my browser does not support cookies.
Well, the SoftStribe folks have two quick fixes, and they work.
One is to switch to using the URL wp-admin instead of wp-login.php. That did work for me. Just know that you’re causing a redirect that will show up in your AWStats. So, if you track those, and I hope you do, then this may be why you suddenly see an increase in hits to the wp-admin page.
In the rest of the post, they tell you how to enable cookies for both Chrome and Firefox on a per-site basis. And that is the way you want to do it if you go that route.
Content Marketing Tips
Titles – you could spend a lot of money and time learning to write good ones and get all of that back in having more of your posts read.
+Mike Allton has a super duper post on the Site Sell blog where you can learn how to craft magical headlines to woo your readers for free. This post is well worth your time to read, and then go do what Mike suggests.
Oh man, is this a helpful post from the nice folks at Hootsuite. It’s got an awesome list, with tips, on several of the best tools for getting your info in front of more eyeballs.
Here are just a few:
- Wisestamp – for the bottom of your emails
- Click to Tweet
- LinkedIn Publisher and Facebook Notes
- OneLoad – for better video distribution
- SlideShare – which is also good for videos too
- and of course, Hootsuite itself
I had not heard of OneLoad and you can bet that I’ll be checking that out!
Google Analytics is a super duper way for you to get real feedback on how your posts are doing. I know it can seem really intimidating to get started with them. But this nice post on Shade of Info should really help you with that. It takes you step-by-step, with screenshots, through some of the most important info you can gather.
Analytics will not seem so terrifying once you spend about 15 minutes in there with this post to guide you. In fact, you may get hooked on seeing how your numbers change over time too.
Y’all may remember back in October that I wrote a post on what you need to know about Google Amp.
Well, since then there hasn’t been a lot of news. That’s because Google has been busy testing it. And rightfully so because it didn’t work as advertised out of the gate.
But, on Search Engine Land, Danny Sullivan reports that Google is going to debut it again in early 2016.
This could radically impact your conversions. So, you know I’ll be keeping you posted on it once we get a peek into the new version of it from Google.
That’s a wrap for this week’s Tips Tuesday.
Find these tips helpful? Share them with your peeps!!!!
Be sure to visit BlogAid.net for more tips and resources and I’ll see you online.