This week’s tips focus on content marketing beyond simply creating stellar blog posts. It’s about how to make your content work harder for you.
And, you’ll get a sneak peek on new offerings and pre-holiday specials from BlogAid to help you with your content too.
Listen to the podcast
It’s been a busy week of change at BlogAid. I mentioned in a recent Blab that the part of the industry I’m in is very much an opportunistic business and that I’ve changed course with BlogAid about every 6-8 months in refining my offerings or bringing in new ones. Well, I’m at it again.
I started out in this biz coding, and then moved to teaching end users about their sites. And then I expanded into security and performance. Well I’m returning to my roots with BlogAid.
I didn’t realize just how little I had been creating content on blogging, or using WordPress, or site revamps. I talk about that stuff in Tips Tuesday, so in my mind, I was still creating content it. But, in reality, I’ve grown a whole new blog audience around site security and performance over the past couple of years because that’s been the majority of my single posts. And now all I seem to talk about is Blab, right?
So, I’m making some changes and you’ll see a new focus on BlogAid.
New WordPress, Blogging, and Advanced Classes
That change starts with 3 new classes to kick your site and content up a notch for 2016.
First is the DIY Blogger Syndrome class. It’s a 30 day challenge for self-taught bloggers and gives you easy ways to find and fix the common mistakes I see from new site owners who are suffering from what they don’t know that they don’t know.
Next is the Blog on Purpose class. I’ve revamped this course to focus exclusively on content creation and marketing. It’s also a 30 day challenge and you’ll never wonder again what to blog about or how to make the most of your blogging efforts.
Third is the Advanced SEO and Conversion Workshop and this is the same 6 week course that I offered in Oct under the Blog on Purpose name. As the new name implies, it’s an accelerated, advanced, intensive workshop for folks serious about getting more traffic to their site and converting those readers into followers and buyers.
The DIY Blogger Syndrome and Blog on Purpose classes will both start on the first full week of December. Next year I’ll be running them every other month, but I know a lot of folks will want to get their sites all squared away before the holidays and year end. And you know I’ve got some crazy good deals going for the launch party.
The next Advanced Site Workshop will begin as scheduled in January and I’ll have early bird specials on that as well.
BlogAid News subscribers will be the first to hear about those deals on Wednesday and they will also get the biggest discounts.
Pre Black Friday Deals
Also on Wednesday, I’ll be releasing all of my Black Friday deals a little ahead of time because some of them, like the classes, are time sensitive and I want you to have as much advanced notice as possible.
BlogAid News subscribers will be the first to hear about all of these on Wednesday, so pays to be on that list.
I’ll be publicly posting all of these deals on Thursday this week. And some of those limited class slots may already be gone.
I’m also seriously considering a new site for all things video.
I learned from +Mark Timberlake that one of the best ways to make money with courses on Udemy is to have a cluster of them around a central topic. Well, that’s also the best way to make money with anything unless you’re Walmart or Amazon where the purpose is to have at least one of everything.
Video is hot, hot, hot and I can see creating courses, tutorials, and marketing why-to articles well beyond Blab. I also have a lot of buddies who create video courses and tutorials too. So, I’m thinking of creating more of a community based site instead of it just being all about the info that I can bring to table.
Right this minute I’m creating a business outline of focus and goals. I’ll keep you posted on my progress with it, and it’s likely to be swift if I do it.
I want to hear from you about this.
Would you like to see BlogAid stick to just site info, or expand to cover video and vlogging as well? Please leave a comment wherever you see this post and let me know. I’m listening.
Catch These Shows
I’m hosting two Blabs this week that are a must-see for all content marketers.
You work hard on your content and you want to get the most eyeballs on it that you can. It’s not enough to just create stellar content and then share it on social media the day it publishes.
Content has a life cycle that you can dramatically extend by refreshing it constantly and promoting it on a schedule. Plus, watching your analytics can give you important feedback about what content to focus on most.
Both shows are at 1pm ET.
See the post for links to the shows plus articles you’ll want to read and reference from both of them.
And the show with David is in lieu of the regular WPblab on Wednesday’s. So look for that to return next week.
HOA on Security
This afternoon I’ll be speaking to private G+ Community about cyber security.
Do you need a geek to speak to your group? Yep, I do that!
Blab rolled out a slew of updates last week. Be sure to catch last Friday’s episode with show notes for a synopsis.
And, I’m changing the time of the show to earlier in the day on Friday to 1pm ET / 10 am PT. I think more biz vloggers will be able to make it to the show live.
Content Marketing Tips
I think +Ryan Hanley is a content marketing genius. I mentioned him a few Tips Tuesday’s ago about how he created content on one platform and then masterfully shared it on 2 other platforms.
Well, he’s at it again, and this is a superb example of how it’s done.
He answers a question on one platform, which is Periscope. And that post had so much ROI that he wrote a post on his blog about how it changed his business and approach to content marketing in general.
Basically, he answered a specific question and that one piece of content continues to be repurposed to a whole new audience.
So, there are two superb examples here. One, is just how powerful answering specific questions can be. And two, how to masterfully repurpose that content to answer a burning need for another segment of your industry.
Like I said, brilliant.
You may remember me mentioning last week about Google’s new About Me page. Mashable has a new post about it with a little more info on how this interconnects with Google’s other account pages for you including your G+ profile and your Google Account profile.
Google is masterful at having multiple departments that don’t know what the other is doing. So, we end up with three profiles that all basically have the same info but are connected to different Google products.
But, they are not 100% connected to each other, meaning that you can’t change all aspects of the profile from every one of them.
What I would suggest is that you have a look at this Mashable article and then use those links to have a look at all of your profiles and ensure that each is up to date for you.
The best I can tell is that Google is trying to detach our verified digital identity with them from our G+ profile so that it is more overarching and they can properly credit us with the content that we create.
So, that’s the reason and ROI for doing this chore. And, I’m betting things have changed with you since you first created those profiles anyway. It’s always a good idea to refresh them.
Make sure you get properly credited for all the content you create, and then when folks find it, make sure that your profile is current with your latest business focus and offers.
That’s a wrap for this week’s Tips Tuesday.
Find these tips helpful? Share them with your peeps!!!!
Subscribe to all BlogAid Posts
Drop in on my Blabs and say hey in person.
Drop by and say hey over on my Google+ page
Subscribe on iTunes
Be sure to visit BlogAid.net for more tips and resources and I’ll see you online.