Hello Happy Site Owners!
Tips this week include examples of common industry tactics and strategies and how to sort through the noise to find what works best for you.
Plus, I’ll cover
- which ones are just folks repeating what others have said and have no real basis in fact
- Which methods are completely outdated
- Why you need to try things that scare you
Listen to the podcast
I’m shifting gears with BlogAid. I have to do that every year because this is a very opportunistic industry. Tech changes all the time and what site owners need to know most today won’t be that tomorrow.
Plus, the pace of change has become overwhelming. There’s so much more to know now to be a successful site owner.
When I first got into this business back in 2006, I could be a jack of all trades. Not anymore. Now practically every aspect of the business requires a specialist. That’s true of:
- Social media
- Web design
- Site hack repair
- Inbound SEO
There’s just too much to know and keep up with in each of those industries.
So, I’m going back to my core offerings of site-specific training and info, and keeping you more up to date on the foundation, plus what’s coming down the track so you stay ahead of the curve.
That also means I’m expanding some of my current trainings to go broader and deeper like the DIY SEO Course. So, look for announcements very soon for that.
In my quest to remodel my biz for 2017, I’ve been testing new marketing things, like new ways to do landing pages, sales funnels, packaging for offers, and marketing, including running ads on my sites and buying ads for my offerings.
In doing that research, I’ve come across a lot of posts that have a wide array of opinions on what works best.
Way too many of them are full of outdated and non-resourced opinions. Plus, many of the ones that do have data to back up their claims stand in complete contradiction to one another.
On top of that, they never mentioned what types of sites were in their tests. And that matters, big time!
What works for a fortune 500 enterprise level site is not going to work for a craft/lifestyle blogger. And what works for a lifestyle blogger running ads as their main source of income is not going to work for someone who offers products and services.
Sorting Through the Noise to Find What Works
So, that’s where Tips Tuesday comes from this week.
I’ve got links to posts and examples for you of the types of strategies and tactics that are most commonly repeated.
We’re going to break these down by what’s old, what’s a myth, and what works for which type of site.
BlogAid Live Show
What Works for You?
Wed Oct 19 at 1pm ET / 10am PT
I’ll be broadcasting on the BlogAid Facebook page for this week’s show. And, I’ll be taking your comments for what’s working best for you, and to answer your questions too.
It’s a great way for us to discuss the points from this podcast/post as well. So do join me live.
Okay, let’s dive in!
This is at the very top of the list for confusing advice.
Here’s a great case-in-point post from Blogging Wizard.
It lists all the uses for a landing page, including:
- Email list optin
- Top of sales funnel
- Purchase page
And then it rehashes a lot of oft-cited advice about landing pages, like having one, and only one Call to Action (CTA).
But, the study they cite for the effectiveness of limiting offers and having one and only one thing to click on the page was written in 2009!
Later down the page they cite an example of a current landing page that breaks all their rules of having only one thing to click and that site is bringing in millions of viewers a month.
If I’m going to copy any example from this post, it would be the one that breaks all the rules!
It’s the one that is working best.
I Don’t Rely on SEO for Traffic
While I’ve never seen a post saying this, I hear it from my craft and lifestyle blogger site audit clients all the time.
A full 99% of them have the Yoast SEO plugin installed but not configured. That’s doing more SEO harm than good.
If this is you, I want you to think about something for a second.
Google indexes Pinterest.
Many searches start on Google.
So, your analytics show that your traffic is ultimately coming from Pinterest.
But those searches may very well have started on Google.
DIY Your SEO
You can and should do the SEO on your site.
It’s not hard.
In fact, getting all 11-14 levels of SEO on every post will add 1 minute to the creation of it.
And isn’t that worth doubling your traffic?
See my DIY SEO course for more
The Bounce Rate Myth
Bounce rate counts how many visitors only see one page of your site and then leave.
There are LOTS of articles on how to reduce it. But most that I’ve seen jump right into giving advice without ever considering why it’s happening.
Do you know what’s causing your bounce rate?
Let’s look at some examples.
If you own a brick and mortar and folks are visiting your site to find your location or phone number and then they show up or call, then a high bounce rate is acceptable because your site is converting for you. Your customers don’t have to hunt all over your site to find the info they need.
However, if you’re a craft/lifestyle blogger, and your analytics show that 80% of your 10,000 visitors a day are all new peeps, and your bounce rate is also 80% or higher and your time on site stat is :30 seconds or less, then you have a serious problem.
Check to see how long it’s taking for your site to load.
Also check your bot hits.
I’ve seen this exact scenario on several site audit client sites.
The site was being chewed up by bots and it was taking way, way too long to load due to other performance issues.
Visitors were bouncing before they ever saw anything.
And that meant she had to get a fresh set of 10,000 viewers every day because only 20% ever came back.
Even if you’re making money with that, you’re not making anywhere near as much as you could for the same amount of work you’re putting into it.
How to Get that Second Click
Once you have folks on your site, you want to keep them there as long as you can to consume more of your content.
A super outdated piece of advice on how to do that is to use a related post plugin.
First, they are resource hogs that no one can afford to have chewing up their hosting database and CPU and I/O use anymore.
And, how do you know anyone is clicking on them?
Are you just taking that performance hit for no reason?
The contextual link above is how folks are doing related posts now.
And, I see my craft and lifestyle blogger peeps using pretty image carousels to get more clicks on related posts too. Just be careful of placement. You want them right below the content so folks on mobile don’t have to scroll far to see them.
Doing Things You Don’t Want to Do
The most true thing in successful site ownership is this old cliche:
“If you want something you’ve never had, you’ll have to do something you’ve never done.”
So, why aren’t you putting all these tips you read into practice?
Are you a tip collector?
Are you scared of change?
Or do you just hate some of the suggestions?
Which brings me to our last bit of strategic advice.
These little marketing tools are, by far, the most polarizing.
Folks who don’t use them say they hate them.
Folks who do use them say they work great.
The fact is, every study ever conducted on them shows they work.
I don’t know about you, but I’m thrilled Google now penalizes the type of pop ups that immediately obscure the text I came to see. They’re only doing that for mobile search right now, which excludes tablets. Mobile means phone only.
But why not start with a more subtle one that triggers on the scroll and displays over the sidebar. Or maybe even a little sticky bar above the header.
Hate them or not, keep in mind that your site is not about you. It’s about converting your viewers. So, get over yourself and try something new.
I’m testing both scroll triggered ones and sticky headers on BlogAid right now.
That’s a wrap for this week’s Tips Tuesday.
Find these tips helpful? Share them with your peeps!!!!
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