Hello Happy Site Owners! Welcome to the BlogAid Tips Tuesday Podcast and I’m your host MaAnna.
The purpose of a site is to be found, read, and acted upon. That starts with the content you create. So, this week that’s what we’re going to focus on – the content you create everywhere, including your site, on social media, and in person.
Before we get into this week’s content tips, I want to invite you to watch a few fun and informative shows.
11/10 at 11 am ET / 8 am PT Subscribe to this Blab
Join me and special guest, family and lifestyle blogger, Chelsea Day, as she shares her site audit experience and the positive benefits she saw on her site immediately afterward. Check out Chelsea’s site Some Day I’ll Learn
Why saying no is good for business – GeekSpeak Guides
Y’all know that I don’t take all of the biz that floats my way. There are a lot of reasons for that.
Most of the folks I initially say no to eventually return to do business with me. We can then do it in a way that will actually get results that are in line with reality.
For the ones that don’t return, that’s okay too. In fact, it’s better because it was not a good fit or had red flags that I learned the hard way not to ignore.
Co-host +Susan Finch and I cover real examples of when saying no is the best thing you can do in the latest GeekSpeak Guides episode.
WordPress Performance: Non-geek way to speed up your site- #WPblab Ep. 9
11/11 at 1:10 pm ET / 10:10 am PT Subscribe to this Blab
Learn about typical performance drags on a site and how to fix them and speed things up. It’s a great time to ask your WordPress and site questions too.
11/6 at 7:10 pm ET / 4:10 pm PT Subscribe to this Blab
Join me for all the Blab news of the week, including how Blab is now accounting directly for half of my income this month. Plus you’ll get how-to and tips and hear how others are using Blab. All Blab newbies are welcome to jump in and ask questions too.
That’s all the news from around here.
Let’s jump into this week’s tips.
BlogAid Content Revamp of Presentation and Messaging
This past summer I did a deep site audit on BlogAid, changed a bunch of my messaging and solidified my offers by removing some and adding others. Then I changed the theme to promote my new focus points.
It was a huge undertaking, and I’ve been tweaking on it since. Now that the mass cleanup is mostly finished, I’m working on my sales funnels.
I want to make it easier for folks to find the help they need.
I’ve expanded my biz, added things, deleted things, and revamped things. In doing this latest research, I found some gaping holes in the way my offers are presented.
Here’s the thing. What’s on your site is one big thing in your head. But to visitors, it can be an overwhelming experience and a hunting trip to find what they need, and how best to engage with you. That’s especially true if you cover as many aspects as I do here on BlogAid.
That’s also true of conversion points. You may think you have too many. But the reality is, if you have 10 of them on a page, you’ll be lucky if a viewer sees 2 of them.
So, I’m working holistically on my offerings, and the presentation of them. That includes new landing pages, and ways to make it easier for folks to self-identify where they are with site ownership and to more easily match what’s on my site to what they need help with.
Super Content Creation
Once you’re clear on your site goals, then it becomes a matter of creating content to meet those goals. In this Tips Tuesday, I’ve collected a few stellar posts that walk you through the process.
You can actually create a tribe from organic search alone just by creating stellar content. Bill Belew has gathered summaries from case studies showing the data to back up his claim that you don’t even have to be active on social media to grow an audience.
And all of this backs up what I’ve been telling you about the importance of SEO and how it has changed in the last couple of years. It’s no longer about keyword density. It’s about authority on topic and Google properly crediting you as the source.
Taking the time to learn SEO fundamentals and applying it to the content you’re already creating equals free traffic.
+David Kutcher calls the first day of the work week Maintenance Monday because he combs through the stellar content he has already created and refreshes it so that it stays current and has a longer lifespan. That’s especially true of his pillar and evergreen posts.
“In your content strategy, I don’t think it’s enough to plan your content calendar and variation by subject, but also lifespan; finding a mix of different types of content that can play off each other, feed each other, and create long-lasting traffic patterns.”
And guess what? He has a pillar post on this very topic. Give it a read because I think it will inspire you to make the time to refresh your content as well.
Neil Patel is a master at guerrilla marketing that gets results. And while I can’t quite yet bring myself to use some of the in-your-face tactics that he does, I also can’t argue with the fact that they are radically effective.
Neil is also big, and I mean huge, on data mining. He uses numbers to see what works, what doesn’t, and he does a lot of A/B split testing.
Buzzsumo ran a recent study of 100 million posts to see why some posts go viral. Neil took that data and boiled it down to 7 insights about why folks share content.
“I came to understand that the reason why 49% of people share content on social networks is because they want to encourage action or change opinion.”
If you’re ready for a deep dive into the benefits of long form content, Neil will open your eyes. Even if you’re not ready for a deep dive, scan through it anyway. It will still open your eyes.
Remember, the holy grail here is to create content that gets found. If you can create the kind of content that others want to share, then you’ve got a tribe that helps you accomplish your goal, for free.
For all of you who can’t afford a staff to help promote, then building a tribe is essential.
Creating all of your own content is not the only way to generate stellar posts. Content curation is hugely popular among viewers. Here’s proof. You’re reading or listening to this post, aren’t you?
Because you know that I read about 80 blogs a week to keep up with this industry and you trust me to boil them all down into what you need to know the most, and will be most helpful to you.
This post contains lots of tips from others. But the post is in my voice. I’m the curator. I’m the one building your trust and informing you.
See how that works?
+Neal Schaffer has a most excellent post on how to make yourself into a go-to resource too. In it, he ties tactics to goals, which is super duper important. You can’t just share a hodge-podge of things and get the same good results.
His post by itself is stellar. And it is in support of a free webinar that he is hosting today too, which is Nov 10. There may be a replay available, if you’re getting to this late. So do try to register anyway when you go read the post, or check in with him about it.
Our stories are simply the most powerful way we can share information with one another. That’s precisely why I ask my site audit clients to do Blabs and podcasts with me. It’s important for you as a site owner to hear the stories of other site owners from their perspective.
Kathy Klotz as a super guest post on the Convince and Convert blog this week about storytelling.
Here’s a passage that I really enjoyed:
“Simplicity is about accessibility of message, and it is not the same as dumbing down.”
I hear followers tell me sometimes that my info goes over their heads. Frankly, that’s because I have a deep audience with beginners through advanced site owners, developers, hackers, and more. And I don’t dumb down my content for those segments. I just simplify it for easier digestion.
If something goes over your head, that’s because you’re eavesdropping on content that is meant for another segment of my audience. It in no way means you’re dumb.
It also means that I have the opportunity to take a more balanced approach with my content to ensure that I’m also delivering enough of the beginning and middle level stuff too. And, I’m doing just that in this content and offerings revamp I mentioned at the start of this post.
And I may take up more storytelling to accomplish all that. Here’s why.
This post from Kathy also says:
“Too often, storytellers believe that the truth isn’t enough and that their stories, by extension, are too ordinary to be meaningful.”
Like everybody, I take for granted what I know, and that a story about it would be more boring than informative. But in reality, that’s not the case at all. And I invite you to read this post and glean more from the two sections I’ve already mentioned, plus the other three. It’s a rich post.
After you write all of this amazing content that you’ve poured your mind, heart, and soul into, you want folks to read it. I mentioned previously that you can get eyeballs organically via SEO alone. But sharing your posts on social media will amplify that process.
+Mike Allton is the bomb when it comes to social media promotion.
Remember me mentioning how David Kutcher refreshes his evergreen content? Well, Mike does that too. In fact he wrote a pillar post that he constantly updated with a full guide on how to do social media promotion.
And now, he’s completely revamped that content into a new post with a new layout that is truly at the level of an e-book you’d pay money for. It’s that helpful.
It hinges on creating stellar content. In fact, this pillar post itself is an example of that.
Text content is not the only way to engage with your audience. +Mary Iannotti is doing a bunch of in-person networking and it’s filling up her sales funnel.
It’s about direct engagement, and the ROI proof is in the pudding for Mary.
The post I’m linking to here in the show notes for you is her G+ post that highlights a podcast from +Maggie Patterson’s blog, The Scoop, and an interview she did with +Mallie Rydzik on Effective In Person Networking.
FYI, Maggie’s blog has a free guide on The Storytelling Shortcut.
Are you starting to see a pattern here?
For me, Blabs have become the single most, super effective way to engage with folks directly and in person.
In fact, we’re only a few days into this month and I can already attribute half my income directly to Blabs I’ve done. And that’s not just my own shows, or from my Blab Like a Pro course.
When folks hear me speak, whether that’s on my show as the host, or other shows as a guest, they get a real sense of my tone and vibe, and they can instantly determine whether they think I can help them or not.
Right after a Blab, I see all of my optin and social follow counts go up. And, I see direct purchases of my offerings and/or first-contact emails from folks who want to work with me.
Folks get to ask me questions directly, about what’s going on with their site. And I get to answer them directly. There is no blog post with generic info that is ever going to be as powerful as helping someone with an immediate concern.
This podcast also puts me in your ears. Folks who listen say they can hear my voice when they read my text-only posts. That’s happening with Blab viewers too now.
So, I encourage you to find a way to go beyond text-only content and engage with folks directly whenever you can.
That’s a wrap for this week’s Tips Tuesday.
Find these tips helpful? Share them with your peeps!!!!
Subscribe to all BlogAid Posts
Drop in on my Blabs and say hey in person.
Drop by and say hey over on my Google+ page.
Subscribe on iTunes
Be sure to visit BlogAid.net for more tips and resources and I’ll see you online.