Hello Happy Site Owners! Welcome to the BlogAid Tips Tuesday Podcast for June 21, 2016 and I’m your host MaAnna.
Tips this week include:
- Why Yoast had to change some bad words he used in a recent SEO plugin update
- A Webmaster Webinar on Thursday evening this week
- Why you want to read up on the HTTP2 protocol that’s coming down the pike
- Why podcasters hosting on SoundCloud can breathe easy now
- How to get your videos to show up better in search results
- The new FireTalk feature that has me looking hard at it for live streaming
- Mari Smith’s opinion on recent video marketing predictions
- New report predicting 70% of all mobile traffic will be video
- 12 reasons why video is changing everything in traditional media
Listen to the podcast
Happy solstice yesterday and celebrating the beginning of summer, or winter for my Aussie peeps.
I’m celebrating by hopping with a few big projects for clients here, including a huge site revamp and a couple of membership sites.
And, I’m looking forward to meeting up with my Webmaster Training members this Thursday evening too. More on that in a moment.
And yes, I’m packing like a crazy person in anticipation of moving next month. I have to tell you, this house stuff has seriously impacted my time, and that’s why I chose to do it now, because I have a slightly lower client load. Bigger projects, though.
Do you have seasonal times with your business too? I generally fill my slow client times with working on my business instead of in my business. But, making some life changes this time around. One more month and I’ll be back hard at from my new digs.
That’s what is happening around here. Let’s jump into this week’s tips.
Yoast SEO Updates
There was some blow back from recent Yoast SEO updates on the language he chose to use. He’s replaced the green, amber, and red dots with text. The red dot now says “Bad” for how you did on your SEO. He took a poll in a private dev group to ask what other words folks liked better. So, expect yet another update soon for that.
You know, all of this tweaking to the interface for stuff like that is such a waste of time. It’s like they have nothing better to do. Not to mention that all tutorials with screenshots and videos have to be updated over it. I’m holding out until a substantial update comes along because I just finished updating those tutorials and there’s no way I’m going to redo them over piddly stuff like this.
If you’re in the Webmaster Training membership, please join me for a live chat on GoToMeeting. We’ll be discussing the news and a big pivot point I see coming for your business if you caretake or set up sites. But, getting ready for it is going to take some time, which is why you need to start getting prepared now.
The meeting is this Thursday at 8pm ET / 5pm PT and I sent a Webmaster email out yesterday with the links. You’ll also find it in your membership dashboard.
I’ve held off as long as I can in mastering https. But, implementing HTTP2 requires it. And the performance boost is undeniable.
I can already see this coming as the next big pivot for BlogAid business by this time next year.
I expect it will be as big as getting into site audits, which are the mainstay of my income at this point, at least for 9 months out of the year,
Every webmaster that knows how to switch a site from http to https, and then implement http2 is going to have lots of new business.
Every webmaster that knows how to build a site that way from scratch is going to have more biz too.
Here’s a nice overview article that gives a decent foundation of this next evolution.
For all of you who are hosting your podcast files on SoundCloud, you’ll be glad to hear that Twitter has invested $70 million into the music service part of SoundCloud. As you may recall from a few months ago, I reported that SoundCloud was rumored to be in financial trouble and seeking investors. This should keep them afloat for a while longer.
Video Marketing Tips
Video marketing is going bonkers. Folks, this is not a passing fad. This is serious business. And that’s why I’m focusing so squarely on it for BlogAid and trying to inspire you to get the video bug.
And, it’s why I’m going to expand my tutorials to help you find more ways to break into video besides being on camera. So, look for more news on that front soon.
There’s a nice interview on Social Media Examiner about making better use of YouTube, especially in consideration of repurposing your live streams.
I have to admit, I’ve been using my YT channel like a video dumping ground. Time to change that, as it is definitely hurting my rankings.
However, I have noticed an uptick in viewership and subscribers because they get notified when a new video goes live. Those include my FB Live promos for events or blog posts.
I’m in the process of revamping my strategy of how I want to work this into my regular marketing.
This might make up my mind about what Blab alternative platform I want to try for the WPblab show. I am still very seriously considering OBS to stream into FB Live, but thinking I need to give this a try first and just see what all it can do.
If you’ve used Facebook for any time at all, you probably know Mari Smith. She was often referred to as the Queen of Facebook and now runs an empire, helping enterprise level companies make the most of social media.
And she has jumped all over live streaming. That alone should tell you something.
I want you do go watch this live stream she recently made in which she delivers a whale of a lot of important info. And it’s a super great example of how to use your phone for sharing facetime and docs and posts and such. Nobody cares that her phone was handheld and flipping back and forth. The info is what they’re after.
There’s a new report out predicting that video watching is going to completely dominate mobile traffic from here on. It’s expected to account for 70% of view time by 2021.
Carla Marshall shares a brief of that report with us on the ReelSEO blog. But the report brief doesn’t really specify what types of videos most folks will be watching, though.
The point is, our culture is becoming more and more accustomed to consuming video content, and that matters as to how you’re going to get eyeballs in the future.
There has been an explosion of posts this year on how video marketing is the hottest thing going, including this one.
But, it’s important to go behind the headlines and see what type of videos they are including in their data so you can properly vet what type of video marketing is a good fit for you.
For instance, this post on Reel SEO reports:
“BuzzFeed counted 800,000 concurrent Facebook viewers tuning in to watch a 45-minute live feed on how many rubber bands it takes to explode a watermelon.”
That’s right up there with cute kitty videos, right?
So, probably not the kind of video you’re going to make for your target audience. But, there’s another way get more eyeballs and that’s by purchasing ads on such videos. It’s all about eyeballs, even if it’s cold traffic,
However, this post goes on to say that viewers are using ad blockers like crazy now too, so maybe that route is not the best one to take.
I think the moral of the story here is that folks watch videos to be entertained maybe even more than to be informed.
So, keep that in mind when making yours and maybe you’ll get a ton more views too.
I know that since I started having more fun with mine, I’ve gotten a lot more views.
It’s also why I’m looking into making more flashy videos using animation tools. There are several free ones online, like Animoto. And as I go through that process, I’ll be expanding my Video Marketing library courses too.
The point is, to jump on the video marketing train sooner rather than later, adopt a workflow, and get it into our content marketing mix.
That’s a wrap for this week’s Tips Tuesday.
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