Hello Happy Site Owners!
Tips this week include:
- Be sure you catch the narrow window on some of my holiday deal specials
- WordPress 4.7 is right around the corner
- Nashville to host WordCamp U.S. next year
- 2 articles on why the Customer is the future of WordPress and what that means to designers
- Where to get the hard-to-find tutorials designers need now
- A checklist on how to future proof your site that I know a lot of seasoned site owners wish they had read earlier
- How to turn a list post from boring to amazing and create viral content
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Whew! I’m going as fast and hard as I can the past couple of weeks. I know this is the height of busy season for many of you as well.
And, I know a bunch of you will be traveling this week as well. I wish you safe journeys.
I’ll be here cooking my favorite meal of the year, gorging on leftovers, and completing a few projects while I know most of my client work will be on hold.
Be sure you catch the super narrow windows on my Black Friday / Cyber Monday deals.
I just added 2 massive discounts on hosting. And I do mean massive. I haven’t seen deals like this in years.
So, if you’re thinking about moving to a better host or upgrading your package, now would be the time to do it.
If you’re a designer, be sure you see my post on why a reseller hosting account is a must have and how it will make your business so much easier.
And A2 Hosting (aff link) is running a massive discount on what is already a sweet deal. You can get the same type of reseller account I’m on. In fact, you won’t find prices like these on any reseller account anywhere. So do check it out.
I’m putting the final touches on the SEO Workshop that launches Dec 5th.
If you’ve recently signed up, or you’re in the SEO Course or VIP level and plan to attend, you’ll need to register for the live sessions. It’s just the way GoToWebinar works.
You’ll find the link for it in member dashboard.
I’ll be sending out reminder emails soon too.
We’ll be covering all the hidden SEO spots on your site, on-page SEO, content SEO and more. And you’ll get an easy checklist at the end of the session that you can knock out right away and start getting all of your SEO benefits immediately.
I’m really looking forward to being live with y’all and taking your questions too.
That’s all the news from around here. Let’s jump into this week’s tips.
WordPress 4.7 Right Around the Corner
The final Release Candidate was supposed to come out on Nov 17, but last I saw they still had over 20 bug fixes to scrub. No word yet on final release date to the public. I’ll keep you posted.
Kudos to my hometown of Nashville for winning the bid to host WordCamp U.S. next year!
There’s a very active community there with MeetUps for WordPress, PHP, SEO, and so much more.
I was honored to be the very first speaker at their first WordCamp a few years ago and volunteer with them. I’ll likely be in the mix next year too at some level.
And kudos to WordPress. It’s now the CMS used on 27.1% of all sites on the web. When you consider how many billions of sites there are, that’s an impressive stat.
WPTavern has in interesting post on the achievement and what may be the future of WordPress.
He’s reporting that the Customizer is going to play a more important role down the line.
Although I’m not a big fan of amateur customization, it’s the way everything is going. Divi and Beaver Builder and other builders are becoming more popular every day.
The folks over at Torque report a different usage number for WordPress sites, being only 26.9%. But they do agree with WPTavern that more customization options must happen.
They also report that GoDaddy plans to invest heavily into the Customizer development. That makes me even less of a fan of it.
Wake Up Call for Designers
All of this focus on the customizer and builders should be a major wakeup call for designers, especially those who do low-end work for site owners just starting out.
They already don’t value the service you provide with your knowledge of business graphics, conversion, and SEO. Low end theme tweaking is soon going to be something they can do themselves.
Seasoned designers are going to have to separate themselves from the pack more than ever now and offer value added services that their glorified graphic artist turned designer competition doesn’t have.
- Setting up a site securely
- Ensuring it performs well
- Basic SEO setup
- SSL conversion
These are the hard-to-find tutorials you’ll get in my Webmaster Training courses.
Read the reviews from other webmasters. You’ll see that the training pays for itself in short order too.
And nothing compares to the confidence boost you’ll have when you know how to properly secure a site too. These are services you can offer your existing clients right away.
Torque has another good post this week that’s titled how to future proof your website in 4 easy steps.
But, it’s actually a super checklist, especially for new site owners, that will save you a ton of money down the road by avoiding rookie mistakes.
You’ll want to go read the post yourself, but here are the 4 steps:
- Sign up with a reputable host
- Create regular backups of your site
- Select themes and plugins from trustworthy developers
- Use a child theme
I have to agree with every one of those steps. And I would add that you need to get your site secured from the root up sooner rather than later too.
It’s not a time consuming thing to do for a webmaster on most hosts, and that makes it 15x less expensive than fixing a hacked site.
I see site audit clients every day who wish to heck they had taken these 5 steps.
Content Marketing Tips
List type posts do amazingly well with readers of all niches.
The nice folks over at Thrive Themes have a super post on how to turn them from boring to amazing.
And they have a bunch of super examples too.
Well worth the time to scan the post and get some ideas to create a post that will get a lot of likes and shares for you too.
That’s a wrap for this week’s Tips Tuesday. Hope you have a super holiday!
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