Hello Happy Site Owners! This week’s tips include a new format for Tips Tuesday, a video to help you remember why you do what you do, new video tutorials on plugins, DIY SEO tips that save you money, how G+ impacts SEO, why Schema markup is important and where to start with it, another post that my theme designer friends will love, how to future-proof your marketing, making money with holiday specials, going from zero to a million visitors on your site, why you need a simple home page, what’s up with Helpouts, and the G+ YouTube integration. So let’s dive in. Listen to the podcast.
Here is what happens when a trailblazer does just that – For some of us, the body of work we publish is not just about building business or writing epic content for Google to rank.
When I’ve had too much of a steady diet of reading top marketers killing it on G+ or Facebook, and teaching others how to do the same, I have to step back and remember the real reason why I do what I do.
It’s to help people change their lives by achieving the goals they set with their online presence.
I’m blessed to have a majority of clients who are not just in it for business. They are putting good into the world.
I’ve linked to a video that I hope you’ll go watch that helped me remember the power of one person touching another. And that’s what it’s really all about.
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New format – I’ve introduced a new format to Tips Tuesday, thanks to Jennifer Ebeling of 6ftMama. She’s a podcast producer and avid listener of Tips Tuesday, and one of my clients. She had some great advice for me about ways to improve the podcast and I’ve taken that to heart.
For those reading, I can tell you that you’re missing something by not listening to the podcast because it’s slightly different now than the show notes.
For those listening, I’ve made links easier for you to find in the show notes now too.
More changes are on the way and I really appreciate your feedback with what you like and what you don’t. I also appreciate you taking the time to visit iTunes and vote for the podcast there. It makes a world of difference in how many folks find this podcast there, as well as on their favorite phone app.
Boring, Boring WordPress – The new feature set for WordPress 3.8 is out. In a post on WPMU.org, James Farming calls it Boring, boring, boring. After the 3.7 release that broke a lot of sites and plugins, I could do with a little boring.
But where I do agree with James is that these cosmetic paint jobs are change for change’s sake, and not real improvements to the platform. Stuff like that makes me have to re-record my vid tuts just to make them look up to date, even though the core information in them hasn’t changed. That’s a waste of time.
That said, I’m relieved that there is nothing in this release that is as scary, which is what I was feeling when Matt Mullenweg said he would personally be taking lead on the development and trying something experimental. So, I’ll take a little boring over that any day.
TinyMCE Advanced Text Editor for WordPress – I’ve been on a video tutorial making binge and hope you’ll jump over to my post from yesterday with the quick and dirty setup on the TinyMCE Advanced Text Editor plugin. The default text editor is the bane of WordPress and desperately needs to be updated instead of all the cosmetic changes the developers seem to have taken a liking to doing these days.
Now, I have the full length version of this tutorial in the $1 WordPress Basic video library but I made this overview and put it out on YouTube too because one of the most frequent questions I answer is how to make WordPress stop breaking embed code.
So, I’d invite you to go see the video, because the plugin requires configuration to use safely. And, I’d like to invite you to consider creating a video or a free report, or even just a blog post, for the number one question you get asked all the time. It’s a super way to send folks a link to your site for all the details. And who knows what other interesting things they may see of yours while they are there.
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How to Hide Content from Search and Sitemaps – Later this week I’ll have another video tutorial for you on using special settings in the WordPress SEO plugin by Yoast to hide content from search and keep it off both of your sitemaps. And I’ll give you three examples of the type of content you’d want to do this with. I do it all the time.
Oh, and you didn’t know you had two sitemaps? Mmm. Well, you’ll have to wait for the video. And one of them just got a big upgrade in WordPress 3.7 too.
10 Do-it-Yourself SEO Tips to Save Money – These tips from Kunle Campbell has a post on the Web Marketing Today blog really are in the right order, although I know most folks don’t do it this way until they get ready for a site revamp. I know, because I take almost every one of my clients through these tips during classes.
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Google+ & SEO: How Google+ Impacts Search Results – There is no doubt about it. G+ most definitely impacts SEO. And the more influential folks that circle you on G+, the more your SEO is impacted. It’s not just a numbers game. This reflects all the changes we’re seeing on Google. It’s about authority. It’s about who is connecting with who. Social engagement actually counts in the G+ realm.
So, if you’re not busy there yet, find a way. Make it a habit. And go read this post from +Eric Enge to see how it will impact your SEO.
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Why Schema.org is Crucial to WordPress – Michael Bastos’ post on Torque will give you a little more clarity on why you’ve got to start factoring in schema.org markup on your site, specifically, microdata.
Beyond what’s in the overview of this article, I’ll tell you that you need to start with your theme. WordPress 3.6 and up now supports HTML5, and along with that came microdata support. But to get that benefit, your theme must support and output it too.
And if you go getting lost in the woods with inputting specific microdata code on your content without that theme support, you’ll be sorry. It has a top-down hierarchy.
This is one of the reasons I’m such a fan of Genesis themes. They were ready to go when the change came. For more info on all this, be sure to see my series on Microdata and Genesis. Or contact me to see about getting your custom theme converted. I did it about a month ago on BlogAid and have been seeing the SEO indexing difference ever since.
How to Get Your Clients to Send You Web Content On Time – I was tickled with this post by Joyce Grace because it was a much nicer way of saying one of the top stumbling blocks to design completion that I pointed out in 5 Things a Theme Designer Hates About You.
And what caught my eye was how far down the list education was. In my Scratch to Published training, that’s where we start, and theme design comes last. That’s the only order you can do things in if you truly want to have a successful site that converts and meets your online goals.
A future-proof blueprint for successful online marketing – +Stephan Hovnanian is one of my favorite peeps. And this post is essential reading now. It is truly a blueprint that will carry you a long way with your online marketing efforts.
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10 Ways to Make Money Online on Black Friday and Cyber Monday – The kickoff to the big shopping season is almost here, and it’s not too late for you to get a deal going for Black Friday through Cyber Monday. Kristi Hines tells you how.
I run an annual special on BlogAid with extended availability hours for a live Site Security Audit.
There’s no need to share any logins with me and we do it via screen share so you see what I see. And you’ll get a written 20-point inspection sheet immediately afterward with everything that’s okay on your site and everything that needs attention. We look at everything from the core up through your plugins for hacker holes and conflicts.
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From 0 To 1,000,000 Blog Visitors: 8 Lessons Learned – Solid tips from Marko Saric with real tactics and habits that actual work. Look through the list and find one that you haven’t done and start with it. Then find another. What’s important is that you start, and don’t get overwhelmed by a big list like that. Maybe you can print it out and use it like a checklist.
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4 Reasons to Keep Your Blog’s Homepage Simple and to the Point – Tips from the Blogging Pro site to help you capture your audience. Keep in mind that your home page is primarily for new visitors. Folks who have been following you a while probably don’t go there, and you probably don’t give them much reason to either.
This post gives you several decluttering tips, which is where you have to start. Take what doesn’t serve out. When you’re ready for tips on what to put in, be sure to go listen to last week’s Tips Tuesday podcast and hear what I did on the Home page of BlogAid that had an immediate impact and made business go boom.
The Complete Guide to Google Helpouts – Business just got personal. If you don’t know about Google Helpouts yet, you need to. And +Martin Shervington’s Guide is the best place to start. I know I can’t wait to start doing them.
What happens when you update with Google+ on YouTube? – G+ Comment integration just became available for YouTube. And +GPlusExpertise has an outstanding post with multiple links to tips and tricks for you to make the most of it.
That’s a wrap for this week’s Tips Tuesday podcast. Please feel free to share this post and podcast with your friends.
You can find this podcast on iTunes, Stitcher, and Blackberry Podcast and I appreciate everyone who votes for the podcast there. You can also subscribe directly to the blog posts to get them via email.
Visit BlogAid.net for more tips, tutorials, and free resources to make your site better.
And I’ll see you online!