Hello Happy Site Owners! Welcome to the BlogAid Tips Tuesday Podcast for June 23, 2015 and I’m your host MaAnna.
Tips this week include:
– free site review webinar this week
– launch of the MaAnna Minute Video Tips with
– Why you need a robots.txt file
– Check your site for Facebook Authorship setup
– getting over the hurdles of what holds you back
– becoming the new cohost for GeekSpeak Guides
– how to add an iframe border on video embeds
– how to stop breaking iframe code in the text editor
– new comment management plugin from Yoast
– BackupBuddy updates
– a focus on clarity first
– why you need to start watching Google Trends
– the marketing mindset needed to break out of the pack and do something new
Listen to the podcast
It’s been another feel good week here at BlogAid. I’m a very task oriented person and checking things off my to do list makes me so happy. Done feels great!!!!
The first thing I’m delighted to tell you about is a new quick video series. I’ve been telling you that I plan to start blowing up YouTube as part of my new promotion campaign this year and these quick tip videos are part of that master plan.
Shows you what your hosting account really looks like when you don’t have a file with good directives and how much that chews up your site resources.
Shows you the new byline feature and how to check to see if your site is already set up for it.
Over the Hurdle
I’m comfortable being on camera, but I just don’t have time to get all gussied up when I need to get out a quick video. Well, I got over it. If the top YouTube tip folks can make off the cuff videos with their phones wearing ball caps and t-shirts, then I can too.
Right now, I’m only on camera for the short introductions. But I hope to be doing more full on-camera videos too.
I’m still working out my backdrop and lighting situation because I fight with sun coming in the window next to my desk. And, I’m still working out the branding of the graphic overlay. But I’ll improve as I go. The point is, I’m doing it and not letting petty excuses hold me back.
In the long run, I know being on camera will benefit me more to connect with my audience.
I’d like to invite you to re-examine what excuses are holding you back, and to focus on your long term goals instead. When they become more important than the excuses, you’ll get over it too.
These are great :30 minute videos that clarify all the geek-speak on a topic first, and then we’ll be doing show and tell for how to make the most of it.
Susan and I have already done some trial runs and crack each other up. So you know the show is going to be fun to watch too.
We’re already making our topic list. So, if there’s anything you want to know more about, now’s the time to start asking and we’ll see about doing a show on it.
The new season airs in September.
BlogAid Site Redesign Progress
+Cyndi Papia and I are on the final checklist for the BlogAid site revamp. I’m paying extra for an adaptive design that will look slightly different on mobile than on desktop because I know it’s worth it.
A responsive design will make your site mobile friendly enough to pass muster with Google. But, it could kill your conversion. And this is exactly what I’ve been jumping up and down about for the last couple of years, and why I held off so long making the switch to responsive myself.
I’m putting my money where my mouth is and I know that I’ll get that extra cost back in better mobile conversion.
It’s the exact same reason that one of the top ad networks is providing a mobile theme plugin to their site owners. They track conversion like crazy and that data shows an adaptive design pays for itself.
I good designer can take your current responsive theme and make it adaptive. So, it’s not like starting from scratch.
Holler at me if you need some help with conversion as a whole.
Right now I’m not a clearinghouse for design revamps. The only way to get to my design team is to be one of my full training or site revamp clients. That’s because your success hinges on more than the design.
And you can see exactly what I mean by that if you attend my free site review webinar on Thursday this week. It’s at 3:00 pm ET.
This time we’ll be doing a quick SEO and performance check too. You’ll get to see way more of the factors that contribute to a site’s success beyond the design.
It’s zero-pitch. All help. No hype.
Lurkers are more than welcome. I typically have 30-50 folks at this webinar and some folks have attended every single one that I’ve done. There’s just that much good info shared.
So y’all come join us. It’s live-only and there is no replay.
BlogAid News subscribers are always the first to know about these webinars. And always get first dibs on the limited slots for reviews too. So be sure you’re subscribed and open up those emails right away.
That’s all the news from around here.
Let’s jump into this week’s tips from around the ‘net.
In just another week we’ll get our first look at the WordPress 4.3 beta. And you know I’ll be keeping you posted on what’s coming in it and making an overview video when it’s out.
Did you know that those are some of my top viewed videos on YouTube? Do you have something core like that where you can keep updating it with new info? It’s a good thing to do because folks start relying on you for it. In fact, they begin to expect it. And that’s a great place to be with your audience.
Speaking of YouTube videos, it’s best to use the iframe code to embed them into your site. Yeah, I know that WordPress supports the HTML5 way of doing it, but not all browsers do, or they treat it differently. So, viewers don’t all get the same experience. Using iframe code evens that out.
The nice folks over at WPBeginner have a super tutorial on how to add a border to your iframe code that makes it look nice on your posts.
If you’ve had trouble with the WordPress text editor breaking your iframe code, and all other code you try to put in there, then by all means, get a better text editor.
TinyMCE Advanced is the one I use and recommend.
See this short vid tut with the quick and dirty on how to configure it, including the checkbox to stop breaking your code.
Do you get a lot of comments on your blog posts? I can hear about half of you say you get very few and the other half of you say you get loads. I think it’s very niche dependent.
If you do get bunches of comments, you’ll want to check out the latest plugin from Yoast. It has 5 features that help you and readers manage comments and control spam too. There’s a nice write up about it on the Torque blog with full details of all the plugin can do.
Now, do be aware that this is a different plugin than his Comment Redirect plugin, which sends blog post commenters to a thank you page that you can create and include more links to engage with you. So, just don’t get them mixed up when you’re adding these to your site.
I’m sorry to say that the latest update didn’t fix the false failure notification issues. Looks like the backups are actually making and that they are being delivered to the remote storage. But, I’m still getting notifications that backups from 2-4 days ago didn’t complete, or didn’t arrive at the destination. It’s very annoying and a time suck.
It’s been 3 weeks and I haven’t received word one from support about it either.
I don’t have knee jerk reactions about this sort of thing. Plugins and hosts, and just about any other service you use, is going to hit a rough spot now and then. But, this is not a free plugin. I’m paying for support. Just saying.
What do you want folks to do when they get to your site? And what reasons have you given them to do it?
That’s the focus of this post from Team Yoast. That’s one of the important elements they look at in their site reviews. It’s the first thing I ask in my site reviews. And it should be how you view your site too.
It’s all about benefits to the viewer and calls to action. I want to invite you to have a look at every page and post on your site with this in mind.
Getting in on breaking news is a great way to get to the front page of Google. I’ve done it myself many times.
The excuse I hear from some of my training clients is that I talk about tech and there’s always something new going on with that.
Let me tell you a secret. If you have a marketing mindset, you’ll see connections to your business everywhere, including ways to spin hot trends.
And now Google is making it easy for you to put your thumb on the pulse of what folks are interested in hearing about.
This post from +Barry Schwartz on SEO Round Table details the important changes to Google Trends updating in real-time. He also says flat out that savvy SEMs will be all over this. I’m telling you that savvy content marketers of all kinds will be jumping on it.
Just give it a try. Stop looking at the news as a passive consumer and start looking at ways you can spin the vibe into something related to your business. Even if you don’t write a post, it will begin to change your marketing mindset for the better.
Now, this show is not all about Pinterest. It’s about Jeff’s marketing mindset and how he broke through the noise by doing something different. It also has an important discussion about the rise of visual and mobile and how you have to be in on that to be seen these days. Well worth watching.
That’s a wrap for this week’s Tips Tuesday.
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