Hello Happy Site Owners! This is the BlogAid Tips Tuesday Podcast for October 8 2013 and I’m your host, MaAnna. This week’s Tips Tuesday is a little different because it has a theme to it. We’re going focus on what it takes to have a successful site and business. I’ve only got a few posts for you to read this week, but they super juicy and what we’re focusing on today may be the very thing that turns your whole business around or helps you get to that next level. All the tech, SEO, and plugin tips in the world won’t help you if your mindset or ignorance of how online marketing works is what is sabotaging you. So let’s dive in. Listen to the podcast.
Make Your Site Your Business Partner
The purpose of a website is to be found, read, and acted upon.
It doesn’t matter if your website is your place of business or whether you have a brick and mortar and your site serves as an online billboard or brochure.
Your website is your online business partner. It should be working for you 24/7/365. If it’s not, then you’re losing money. Period.
If people aren’t buying, then you’re out of business.
But, everybody that comes to your site is not ready to buy what you offer right away. I’ve had folks tell me that they’ve followed BlogAid for a year before they contacted me.
And that’s the key. They converted from readers to followers to buyers.
Conversion is not just about a purchase. Neither is a call-to-action.
You want folks to do more than read a blog post and leave your site. You want them to follow you so that you can constantly stay in touch with them. That could be them signing up for your email list, or following you on their favorite social media platform, or getting your posts by email or a reader, or signing up for a short course you offer.
The point is, they found your info helpful and appropriate enough to where they are in their journey to want more of it. That’s a conversion. At some point they will be ready to buy and you will be top of mind as the source for it.
Change Your Mindset
Your site should be a conversion machine every minute of every day. That means conversion points on every page of your site. Every single one.
I want you to read this post from my archives titled Every Page on Your Site is a Sales Page. It will help you look at your site in a whole new way.
Chris Lema has two posts that I want you to read as well.
The first one is a guest post on Torque titled Easy to Start a Company, Hard to Build a Business. Now, when you read this post, I don’t want you to get all caught up in what the company he’s talking about is doing. In fact, he doesn’t want you to get too caught up in that either.
Pay attention to what he says about what it takes to start a company and then what it takes to build a business. I run into this all the time with newish site owners, which is why the mainstay of my business comes from folks who are already past the haze of that phase and are serious about investing in their success.
The second post from Chris is titled Five Branding Lessons from WP Engine. Notice what he says about conversion and making connections.
When I go to Amazon to purchase something, I expect the site to be pretty nameless and faceless with no real person connection, at least from Amazon. But, I don’t think I’ve ever purchased something from Amazon with reading reviews, either on Amazon itself, or elsewhere. That’s the people connection part.
And that’s one of the things that Chris talks about in his post with the way WP Engine let others tell their story. It’s powerful.
So, after you read these three posts, go have a look at your own site. And look at it with new eyes about selling. Somehow, somewhere on your site you’re going to have to sell something. Think of it like a mountain. There are lots of ways up it, but they all lead to one point.
Now, you know I’m not going to let a Tips Tuesday go by without mentioning at least one little techie thing. And to stick with our theme today, I want to invite you to read this post from Brian Krogsgard about a new plugin that he really wants to hate but can’t. It’s called OptinMonster.
Lots of us hate pop ups. The problem is that they work. Now, I’m not trying to convince you to use a pop-up. In fact, Brian isn’t going to use the plugin he reviewed.
The point is, to get you thinking about conversion, specifically, about running an email list that works by getting folks to sign up for it in the first place, and then open and read your emails once they do.
I don’t know a successful site owner worth their salt that doesn’t agree that the money is in the list.
The Bottom Line
You have to get and stay connected with folks to run a successful business. After you read these posts, go have a look at your site with fresh eyes and see if it’s cutting the muster. If you can’t see what the problems are, contact me. Doing your own site is the hardest thing. Sometimes it takes another set of qualified eyes to see what needs to happen. I hire people for my own site to do for me what I do for my clients. The point is to get your site working for you like a business partner to help you meet your ultimate goals.
That’s a wrap for this week’s Tips Tuesday podcast. Please feel free to share this post and podcast with your friends.
You can find this podcast on iTunes, Stitcher, and Blackberry Podcast and I appreciate everyone who votes for the podcast there. You can also subscribe directly to the blog posts to get them via email.
Visit BlogAid.net for more tips, tutorials, and free resources to make your site better.
And I’ll see you online!