Hello Happy Site Owners! This is the BlogAid Tips Tuesday Podcast for May 27 2014 and I’m your host MaAnna. This week’s tips include a reality check on what it takes to have a successful member site, the future of international cyber attacks, what you can learn from a leaked report of The New York Times, how social media is like throwing gasoline on your content fire, the power of writing in just one category, headlines the get the attention of your audience, and super easy marketing changes that have real impact. So let’s dive in. Listen to the podcast.
I hope all of you in the U.S. enjoyed a wonderful three day weekend. And that makes Tuesday the new Monday, right? I’m glad you’re spending it with me.
I’m almost finished with updating all of the WordPress tutorials in the BlogAid Video Tutorial Library and will be updating the Genesis library next before adding several new ones to both. And all of them have way more than just the how-to mechanics. I go into the why-to and tell you all of those little tips that make a world of difference to your success. Plus, I tell you specifically what other videos to watch for more details on other aspects that have to coordinate with the thing you’re working on.
Member Site Reality Check
But, this last week, well, this last whole month really, I’ve been building out a really big, complex member site for a client that will soon be featured on a Showtime documentary series. We’re scheduled to launch before the end of the month, and you know I’ll be announcing it.
From all of the member sites that I’ve run or built or seen, I can tell you what will make it succeed or fail. Stop wasting your time reviewing plugins and dickering around with which one is easier to set up. Spend all of your time focused squarely on creating content and value to keep the members you have, and on all the ways you need to promote to get new members.
HOA on Member Sites
The folks at WordFence reported that the US Justice Department today indicted five Chinese Military officers for hacking. Now, I know most of you are saying yay rah, but this also escalates the tensions between China and the U.S. on cyber security. And that could have some serious consequences down the road. I mean very serious such as this becoming the weapon of attack for terrorist warfare through massive DDoS attacks that overwhelm servers or mask a hack attack.
There is such a thing as a kill switch on the Internet, and it blocks traffic from whole countries. And I know some site owners who have done that anyway due to spam. But to cut whole countries off for all requests is another thing all together. I’ll keep you posted on where this all goes.
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“Protection is no longer a, “nice to have,” and has crossed into the realm of necessity.” That’s a direct quote from the folks at Sucuri. They’ve been making some serious updates to their firewall plugin. They finally figured out that most of the folks who would be interested in this product are already using other security and performance enhancing features like a CDN. And, they need it to be dead simple to set up.
One of the new features is country blocking. They also have enhanced DDoS protection. Anybody seeing a pattern here? Hmm. Wonder what they know that you should know.
Y’all know I’ve been talking about this for a while. There’s a reason for that. Don’t keep putting it off. If your site is your business, now is the time to start beefing up your security. I’ve done it for all of my sites and all of my major clients. We wouldn’t all be taking the time and spending the money if it weren’t necessary.
And speaking of WordFence, there’s been another minor update to the plugin and it fixed a few caching issues mainly.
Content Marketing Tips
This is definitely a must read post from +Marko Saric on his How To Make My Blog site. He gives an excellent summary of The New York Times Innovation Report that was leaked and the 30 lessons we can all glean from it as content marketers.
And I want you to pay super close attention to the first one. It’s about how few folks ever see the home page of the site. I have this conversation with every one of my training clients because choosing a theme usually revolves around picking a home page design they like.
And this is one of the biggest, and most costly mistakes site owners make. Not only do they chose the wrong structure, they also chose the wrong content to meet their goals.
I’m going to be doing a whole webinar on this one topic soon. My VIP clients will be the first to know about it, then my newsletter subscribers, and then I’ll post it on the blog. And you can better believe that the first two groups are not only going to get priority registration, they’re going to get discounts too. So look for that announcement soon.
In the meantime, go read Marko’s post because he covers:
– Audience Development
– Content Optimization
– Content Development
– Content Recycling
– Data & Learning
And so much more. Well worth the time to read.
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Jay Baer did a video interview about content marketing with Terry Foster of Cision Canada and this post on the Convince and Convert blog gives you the highlights. One of the things I would like for to note is at the end of the post about metrics and the types of things you need to be tracking with your content for real feedback on your efforts.
I’m going quote him here. He says:
“You have consumption metrics. Did people watch, listen, read this? You have engagement and sharing metrics. Did people care enough about it that they chose to tell other people about it? And then you have lead generation metrics. Did people engage in a behavior that’s indicative of a purchase? And then you have actual sales metrics. Did this particular content or series of content executions generate revenue, either for new customers. Or perhaps most importantly and often overlooked, did it cause current customers to renew?”
If you’re too busy to look at your analytics and metrics, then you’re running the content marketing part of your business in the dark. And this is one of the things I hope to help you square out soon. I’m developing a series that will likely turn into a small mastermind group to help folks create content that is purpose driven and gives you a system that you can work. I’ve made it to the front page of Google several times and it has exploded my business. That wasn’t by accident. And social media played as much a role as SEO did. This is a system that I teach my training clients and I’m consolidating it into something I can share with a small group of folks who are serious about their success.
So, go read this interview of Jay’s thoughts on it and consider just how successful his company has been at helping folks make real money with content marketing and perhaps it will help you get into a position and mindset for that kind of success too.
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This is just about some of the best content marketing advice I’ve seen, ever. And I’m here to testify that it works. Being synonymous with a topic is good for business. If you cover a lot of categories like I do here on BlogAid, I’d like to invite you to pick one or two and blog on it until you’re blue in the face. And then promote the beegeebees out of it.
Now, you may be thinking to yourself, “I’ve already written bunches of posts on this topic.” So what? Write more. Your newest reader hasn’t seen all of your other posts yet. I want to invite you to start thinking of yourself like you do the people you follow. Start with me. What topics come to mind when you think of me? See, that’s not by accident. It’s because I write constantly about whatever you came up with.
So, go read this post and do what it says. Forget how you feel about it. Just try it and see what happens. I did, and my bank account reflects how well it works.
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I’ve said it before and I’ll keep saying because it matters. You could spend a lot of money and time learning to write great headlines and it would be super ROI. And this post touches on something I’ve been not only noticing, but clicking on, anytime I see one of their posts in my personal Facebook stream. It’s the link-baity headlines used by Upworthy. Link bait or not, they get shared and get clicks.
You’ll want to click through to the various case studies in this post too. I know it’s a lot to read. But you really need to get a handle on this title writing thing. It means the difference in getting the click or not. And after all, isn’t that what you’re even writing a post for?
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At first glance you may think this post is the same ole same ole drivel on the generic basics of content marketing and conversion. But Pratik takes a different angle with telling you what to do and why in a way that helps it make real sense. He covers:
– Getting email subscriptions
– Why to increase your font size
– Why to only post visual content to social media
– Eye-popping headlines
– Why to fix your most popular pages
– Cutting the clutter on your site
And what I hope you’ll read every word of is tip 7. Step Outside Your Industry. He gives whole new ways to get to know your audience and create content that is more for them and less for establishing your expertise among peers. That’s a super important mindset for creating content that gets read and shared.
That’s a wrap for this week’s Tips Tuesday. Feel free to ping me on G+ with tips you know will be helpful to folks, or news I cover. It really does take a village to keep up with all of the changes and I appreciate the folks who I follow for sharing such wonderful tips too. And please do leave a comment on the blog, on iTunes, or on Google+. I love hearing from you. Be sure to visit BlogAid.net for more tips and resources and I’ll see you online.