Hello Happy Site Owners! Welcome to the BlogAid Tips Tuesday Podcast for May 26, 2015 and I’m your host MaAnna.
Tips this week include:
– Webmaster Training library completed
– WordPress Care and Feeding HOA
– what happens when you write out of character
– Automattic buying up Woocommerce
– a cache setting to check for mobile theme users
– Google Webmaster Tools is now Google Search Console
– the one thing I found online responsive testers failed to do correctly
– membership vs. courseware sites
– membership conversion and retention case study
– changes to credit cards that will affect membership subscription services
Listen to the podcast
I am jumping up and down happy. There are some very exciting things happening around here to tell you about.
Woohoo!!! I have some great news to share with you. All 76 videos in the Webmaster Training Video Library are complete.
I am so stoked about this. It is by far the most comprehensive webmaster training you can find online.
If you set up or maintain sites for yourself or clients, this is the info you need to know to keep those sites safe and performing at max, including the SEO.
And, now that it’s finished, I’ll be adding it to other course sites like Udemy, but, they will be four standalone levels.
The only place you can get Level 5, that includes all 4 levels and quarterly webinars, and exclusive bonus case studies is on my member site. And, it’s less expensive than purchasing each Level separately.
And the best part is, having this skill set puts you far above most others in your niche and you can charge more for your services because you bring so much more to the table.
So, well worth the investment.
And, I’m so stoked about joining +Zara Altair on her Midweek Zap show tomorrow, which is Wednesday, May 27.
We’ll be taking questions live too, so come join us for a little free support and a whole lot of fun!
Do Mystique Headlines Work?
As y’all know, I’m in a four-month long challenge by +Denise Wakeman.
And we had a micro challenge that was a little off topic from list building, which was to try a mystique headline that enticed readers to want to know more. So, I thought I’d be clever and combine the assignment for the challenge, which was to write a post promoting our free giveaway, and this micro-challenge of an link-bait type headline.
Oh, what a whale fail I had with my attempt at it. The headline wasn’t the problem, it was the way I wrote the post.
But this post was just devoid of the level of helpful tips I normally include too, and readers let me know about it, and why they couldn’t share the post.
To tell you the truth, it felt like sleazy marketing to me as I wrote it. And, went against my philosophy of no hype, all help.
So, it was worth trying, but lesson learned.
And several top marketers had to talk me out of just deleting it and rewriting it instead, which is what I did. So, if you received the RSS to email feed of it, go have another look. It’s way better now.
Featured Image with Summary in RSS Feed
And speaking of RSS to email, woohoo, I’m stoked about this too. During this challenge, I’ve been getting all of my email list related ducks in a row, which feels great. And I’ve been tweaking on my email template quite a bit, especially on the one for my carving site Heartwood Art.
Well, I found out that WordPress does not natively support sending the featured image with a post summary. And I’ve been on the hunt to figure out how to do that.
Yesterday, I successfully sent an email with almost everything tweaked just right. So, I have one tweak left and I’ll have a blog post for you on all that was required to get this to work. It’s involved, but not hard, and I’ll take you through all of the steps in that post.
That’s all the news happening around here.
Let’s jump into this week’s tips from around the ‘net.
The super big WordPress news from last week was Automattic, the folks who provide WordPress and run WordPress.com, purchased WooCommerce.
+Sarah Gooding has a nice post on WP Tavern about the buyout and what may be in store, literally for the future of Woo and changes to WordPress.com.
Now, before you start thinking, hey, I can get hosting for free and set up shop, hold your horses. You still can’t sell things on a WordPress.com site.
But in Feb. 2014, WordPress.com Business users could, and that’s anything but free. It’s $299/yr. You get a lot of things with it, including integration to third party e-commerce sites like Shopify.
So, it looks like sometime in the future, those biz accounts will be able to integrate Woocommerce directly on their site. Personally, I think if you’re at the level of wanting to make money from an online store, you would actually come out cheaper doing it on your own, self-hosted site. The WordPress.com Business level never made a lot of sense to me, but I guess it does to enough folks to make Automattic want to spend more money on it.
This should have been done a long time ago. A proposed change in the WordPress 4.3 release they are currently working on addresses making strong passwords mandatory.
Now if we could just get them to care about leaking the username. Yep, half of your login is super easy for a hacker, or anyone, to get. And I have yet to find a developer that thinks that is any big deal.
+Eric Enge of Stone Temple Consulting has introduced a new series with some nice digital marketing and SEO tips and techniques.
So far they include:
- How to Implement a Nofollow Attribute
- How to Implement a Noindex Tag
- How to Implement a Rel=Canonical
- How to Implement a Vary:User-Agent Header
Now, that last one caught my attention because varying the header is setup by local caching plugins and perhaps can affect sites that have a separate mobile version. Being able to vary the header helps it detect the device that is requesting the web page so it can deliver the right flavor of it.
I’ll let you know what I find out about this.
Google’s +John Mueller announced last week that GWT has a new name. Really? Why?
He says that the term webmaster is too exclusionary for all the types of folks that use it.
I think Google’s got too much time on their hands. The rock star Prince had a better reason for going with a symbol instead of a name.
There are probably billions of references online to Google Webmaster Tools. So, I think it will take a very long time for folks to latch on to this, and like folks introducing Prince during his nameless period, we’ll probably be saying stuff like, “Google Search Console, formerly known as Google Webmaster Tools” for a long time, if we bother to switch over at all.
We all know that our site needs to render properly on mobile because it’s not only a ranking factor for Google now, but more and more site surfers demand it.
Tom Ewer has a nice post on Elegant Themes with several mobile emulator sites so you can see how your site looks on multiple devices.
I ran one of my client’s sites through them and none, not a single one, picked up her mobile theme that is in addition to her responsive design.
So, these emulators work pretty well if you’re only using a responsive theme, and not a separate mobile theme. If you’re doing the latter, you need to check it on a real cell phone because that’s the only way you’ll ever see how it actually looks.
Member Site Tips
Membership vs Courseware
I’m helping two clients right now build out their membership sites. And both of them want to include elements that are usually found in courseware.
Membership sites and courseware are two different animals, with two different goals and functions. But they can be combined.
I’ll be writing more blog posts on this topic and I’ll keep you posted on how it goes with these two sites too, plus how they help my clients make more money.
In the meantime, I want to invite you to read this most excellent post from +Andrea Jones about membership site acquisition and retention. Honestly this is what it’s all about folks. Without members and promoting to them, and converting them, it really doesn’t matter how spectacular your content is.
Andrea takes an in-depth look at her experience with the release of a new Beyonce streaming service called Tidal. It gave me a lot of ideas about how to promote my own member sites, and to think about it from the perspective of the member’s experience through the entire process. That’s super important.
Well worth your time to read this post, even if you don’t run a member site because conversion and user experience is the name of the online game for every site.
And if you run a subscription type member site, you’ll definitely want to jump over to Chris Lema’s blog and have a peek at what’s in store in the near future for taking credit cards for those subscriptions. And, he explains all about churn. If you don’t know what that term means, you most definitely want to read this post to find out.
That’s a wrap for this week’s Tips Tuesday.
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