Hello Happy Site Owners! Welcome to the BlogAid Tips Tuesday Podcast for July 21, 2015 and I’m your host MaAnna. Tips this week are all about the mindset needed to make real money with your site. So let’s dive in.
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It’s been a slow news week for tips, and I’ve been insanely busy with client work and getting my first course on Udemy. So, I’ll be saving the tips I’ve collected for next week’s podcast and today I want to have a chat with you, just you and me, about making money with your site.
It’s About the Mindset
Some days we all get so caught up in the minutia of what it takes to run a site and lose the forest for the trees.
Plugins, SEO, what to blog about, and so on.
None of that matters if you don’t have a goal and then a plan.
[clickToTweet tweet=”Site success is working from a bigger picture. Start with your goal.” quote=”Site success is working from a bigger picture. Start with your goal.”]
You Do Have a Goal, Right?
During my free, live site review webinars, the first question I ask folks is what the goal of their site is. Usually they reply with their business goals.
Nope. That’s not what I asked.
I want to know what part your site plays in your business. What is its function.
Business Mission Statement
Start with getting super clear in a sentence or two about it.
Here’s my overall business goal.
I want to make money helping folks become successful, confident site owners through comprehensive training and consultation.
Let’s break that down in order:
- Make money.
- Help folks.
- Provide quality services and products.
Everything on my site needs to help me accomplish that overall business goal.
The Goal of My Site
The role my site plays in meeting my business goal is multifaceted.
- is a repository for helpful information folks can immediately apply to their site.
- sorts information to target audiences looking for specific help.
- captures leads into my sales funnel.
The Order of Things
Let’s sort out the difference in the order of things between my business mission statement and the goals of my site.
The first part of my business goal is to make money.
If that is not your first goal, then you’re not running a business. That’s the difference in a business and a hobby, or a volunteer position.
But notice that my sales funnel is the last thing in the goal list for my site.
I wouldn’t have a business if the first thing I did on my site was try to sell folks something.
So, the first thing in my site goal list is to be a repository of helpful information.
The Role of Content Marketing
This is where content marketing comes into play. I create helpful, useful, practical, applicable info that folks are looking for. That’s how they find me.
And my site then becomes the hub of that info, no matter where folks saw it first, whether that’s in search, shared on social media, a friend forwarding one of my emails, a YouTube video, or a Pinterest Pin.
The point of posting on my blog and on other platforms is to lead folks back to my site so they can find more helpful info.
I can’t sell anyone anything until they find me first.
[clickToTweet tweet=”Selling can’t be my first site goal. Being found has to be number one.” quote=”Selling can’t be my first site goal. Being found has to be number one.”]
Sorting it All Out
All that content marketing leads to my second site goal.
The content I publish is targeted to specific site owner needs.
- sorting by where they are in their site ownership journey
- sorting by products and services that I provide
It’s important that each piece of content be targeted. It’s like micro-goals.
So, let’s say you’ve been running a site for a while and need help with performance. You don’t want to sort through a bunch of content that has to do more with SEO.
Or maybe you just want to see my recommended plugins list.
Or maybe you’re just beginning your site journey and you want to see a Starter’s Guide.
My second site goal is to make it easy for visitors to find more of what drew them to my site in the first place.
That’s done in the form of:
- highlighting specific types of content
- internal cross-linking
Point of Sale
One of the best compliments I’ve ever received was from a follower who said, and I’m paraphrasing here:
What I like about MaAnna is that she doesn’t tell us she’s an expert. She shows us with her content.
Through my site I’ve consistently delivered valuable info and helped folks find more of it.
That builds authority and trust.
Now, and only now are folks even willing to convert.
And that leads to my ultimate business goal – to make money.
What is Conversion?
Calls to action are not always direct sales.
They can be:
- newsletter optin
- blog post to email optin
- podcast subscription
- YouTube subscription
- a social follow (see the header or sidebar or authorbox)
Some folks follow me for a year before they hire me. They want to work with me, but they’re not ready for the project just yet.
By converting them in some way, I remain top of mind. And it gives me a chance to continue to build my authority with them. Very often they will start sharing my content because they have so much faith in it. Or they recommend me to their peeps.
Half of my business comes from word-of-mouth referral. That is the gold standard, and one of the things I strive for. I enjoy long term relationships with delighted clients. It doesn’t get any better in my niche.
Put it Into Action
All this advice has been great, but it won’t get done what needs doing to make your site successful. At some point the rubber has to meet the road and you have to be able to translate it into something you can do, right now.
So, let’s start with the business goal.
How do you want to make money?
Whatever that is, write a blog post about it.
Here’s the criteria:
- What would someone who needs what you do be searching for?
That’s it! Just one criteria. It doesn’t matter where they are searching for it. They are still looking for the same thing. So, that’s what you need to write about in some way or another.
Here are a few ways to do that:
- Write a blog post on a specific need
- Address a pain point
- Answer a question
- Ask a question on social media or your newsletter or your network group
- Reply on another’s blog, social media post, or in a group, with your helpful info
Once folks get to your site from that, ensure that:
- they can find more of that type of info
- they have a super easy way to convert in some fashion
TIP: You can have the same call to action on a single page ten times and you’ll be lucky if folks see it twice.
Talk About it, Again and Again
Next, talk about that great content, over and over and over.
It’s called promotion.
You can do it by:
- posting it on social media every week or month
- repurposing it into other types of media like video, audio, slides, infographics on Pinterest
- using it as a deeper answer to a question in a group
- cross linking on your own site
Mind Your Mindset
Okay, now we’re back into the minutia of running a successful site.
The point is to help you create a mindset to accomplish that by clarifying your business goals and then your site goals.
All a mindset is, is a way of thinking about something.
Scan back up to the top of this podcast and focus on the mindset part.
When you get that clear with yourself, the rest will fall into place.
That’s a wrap for this week’s Tips Tuesday.
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