Hello Happy Site Owners! In this week’s tips, I’ve got some exciting news about a new direction that WordPress.org is taking with helping women in technology, a new plugin sheriff that’s in town, some Woocommerce plugins you’ll want to know about, and what you need to know about using advertorial links. Plus, you’ll learn about a security breach at cPanel, and how super bright the future looks for video advertising. Listen to the podcast.
This is uber helpful. On WP Daily, Eric Dye has a super post on 40+ WordPress Keyboard Shortcuts You Should Know. You wouldn’t believe how many bloggers spend years writing posts never knowing about the first one, which is the Kitchen Sink. No matter how long you’ve been using WordPress, go check out this post and the nice screenshots to see what else you might be missing.
And this brings me to something that’s been on my mind a lot lately. It’s the uphill battle I fight all the time about how to show site owners that they are suffering from what they don’t know that they don’t know. Nobody much wants to take a WordPress fundamentals class, yet 85% of my clients discover that they really did need it once they took it. That includes folks who have been blogging for years. So, I’ve decided to do either an online workshop or a new video course on it, but I need to come up with a name and I’m asking for your help. What would you call it? I’m hoping some of my training clients who have had the course as part of their Scratch to Published class will put their .02 in here too. So, put your creative hat on and leave a comment. All suggestions welcome.
In other WordPress news, the folks at WordPress.org are starting a new workshop series and the very first one will be for women only and will cover common troubleshooting issues. There will be workshops, one on each coast, and they start on March 1st. This is part of WordPress’ diversity initiative so expect to see more opportunities like this. I’ll be sure to try to give you more advance notice when I hear about them.
Some of the links below are to the plugin developer’s page, but you can find most if not all of these plugins in the WordPress plugins repository.
There’s a new plugin sheriff in town called RankWP. Basically, it tracks the most popular plugins available. This is a super good idea, but, it’s necessarily shallow. It tracks based on popularity, which will show you the most used plugin, but not necessarily the best fit for your application. However, this site just launched last week, and it’s run by volunteers who are providing a much needed resource, so I don’t want to sound too critical of it. I’ll be keeping an eye on it and seeing what it will become over the next few months and keep you posted.
Plugins to Check Out
There are a couple of new Woocommerce related plugins. The first is Woocommerce Abandoned Cart Lite which gives you the ability to recover sales that are lost to abandoned shopping carts by customers who are still logged in. The second is WooCommerce Email Validation which adds an extra confirm email address field to the checkout page.
Ever want to know what link folks are clicking on to move around your site. The Hotspots plugin draws a heat map for you so you can more easily analyze what’s attractive to your clients. While this is good info to combine with you Google Analytics, you’ll want to turn this plugin off after you finish collecting data because it does create a drag on site speed, and that could be a big turn off to your visitors.
Chris Lema has a super post on his blog titled Why a Genesis and Thesis Comparison is Still No Comparison. I think this is especially relevant since the last major upgrade to Thesis that sent even ardent users running. I’m a huge Genesis fan and so is Chris. It’s what I use and recommend to my clients.
Would you like to test drive this powerful premium theme before you install it? Well, you can. I’ve got a special running where you get a private training site, up to three Genesis themes to try, and access to the WordPress + Genesis video library. You can also add a three hour block of one-on-one training with me too. Plus, we may be able to bring in a copy of your current site so you can have your real content to play with. So, go check out the Specials on the WordPress Training page.
If affiliate marketing is your mainstay of business, you definitely need to read this post by Danny Sullivan, who is the Founding Editor of Search Engine Land. It’s about Google penalizing for advertorial links. Staying in compliance with the Penguin algorithm change has been confusing for a lot of publishers. So much so that Danny points out in this post how Google is breaking its own rules about paid links, and how this is not the first time Google will penalize itself. Like most corporate entities, Google is made up of a bunch of departments that don’t talk to each other. And, they don’t remove old pages of instructions and directives when new ones come out that are to the contrary. That’s why it’s important to stay abreast of the latest news from sites like Search Engine Land, and read posts like Tips Tuesday where I filter about 100 blogs a week to try to bring you the info that I know you need. There is nothing about SEO that is set it and forget it anymore.
In other SEO news, Joost de Valk has a new post on the topic of the focus keyword in the WordPress SEO plugin and why you can only use one in the Page Analysis Tool. If you have questions or concerns about how to use this tool, and why you should be careful with it, I cover that, as well as every single setting of this plugin in my new SEO and AuthorRank video course. Plus, I cover how to coordinate your on-page SEO with it too. And bonuses include avoiding the number one mistake folks make with their XML Sitemap too.
Oh my, this could be a cause for concern. It seems that the folks at cPanel have sent out an email to users who have opened a support ticket in the last six months stating that the support server has been compromised. The report of this comes from Sucuri and you know I’ll stay on top of it because cPanel is the brand used by so many hosting companies for user admin functions. This includes hosts like HostGator, BluHost, and InMotion. So, I’ll be keeping close watch as this develops and keeping you informed if there is anything you need to do.
On ReelSEO, Chris Atkinson gives his take on a recent Jack Myers Media Business Report that predicts Digital-Originated Ad Revenue to Increase 70% in 2013. If you’re not on YouTube yet, you need to find a way to get there. There are lots of ways to make videos, and most don’t include live shots of you. There are screen casts and even software that makes it super easy to create a video from a slide show or PowerPoint presentation. Yes, you’re going to have a learning curve when you try anything new. But, the rewards of increasing your ability to be found in SERPs, which will lead to more traffic from two sources, plus the financial gain of monetizing your videos is just too much to turn down. So, find a way to make this happen.
That’s a wrap for this week’s Tips Tuesday podcast. You can find this podcast on iTunes, as well as Stitcher, and the Blackberry Podcast. You can also subscribe directly to the RSS via email in the sidebar of the site. Visit BlogAid.net for more tips, tutorials, and free resources to make your site better.
And I’ll see you online!