Hello Happy Site Owners! Welcome to the BlogAid Tips Tuesday Podcast for Feb 9, 2016. I’m your host MaAnna.
– new Video Marketing Library coming soon
– how much I instantly made on Blab in one impromptu show
– delays on the REST API coming in WordPress 4.5
– Tweet counts are back, and how to get them
– Google pops recipe sites with a manual warning
– what really happened in the big DDoS attack last month and what it means for your hosting
– 6 tips from top content marketers
– 2 Google AMP plugin reviews
– the status on my Genesis 2.2.6 schema markup tests
– quick and dirty tips to get you started with video live-streaming
Listen to the podcast
Wow, are the days going by fast here! I’ve been super duper crazy busy here with all manner of projects.
I’m currently uploading the tutorials for the new Video Marketing Library in the Site Success Online Courses member site.
The first one will be my Blab Like a Pro course that is currently also available on Udemy. But, I’ll be making drastic changes to the one on Udemy very, very soon. It will be the getting started course, and the bigger course will only be available on my site.
So, if you’re in the Udemy course, I’ll have an announcement for you as soon as the new library launches about how to switch over.
Making Money with Blab
That’s how much money I instantly made on Sunday by doing an impromptu Blab. I know it’s not big money. But think about it. I just went live on air and talked to folks about what I know.
Answering direct questions that folks have, at the time they need the answer is way more effective than all of the generic blog posts I can write in a year.
And the folks I helped responded. Spending 5-10 minutes answering their question resulted in a sale. Most of them were for my video tutorials, but some were for services too.
The emails and purchases are still coming in.
How I make money with Blab will be the next course I release in the new Video Marketing library.
Folks, the ROI is there. I strongly suggest that you jump on this bandwagon.
The VIP level of the membership gives you access to all tutorials in all libraries. The minute I publish the new Video Marketing Library, the price will go up. Get in now.
Lots of Testing and Site Fixes
I also spent this past week running a lot of tests on the SEO impact of the Genesis 2.2.6 update and on the new AMP plugins. I’ll tell you more about those a little later in the podcast.
And, I’m working on fixes for a couple of site audit clients that have runaway plugin resource overage issues too. Those can be tough to isolate.
And one of those clients had to up her hosting package twice because of it before getting me on board to help with the fixes.
Folks, it’s way, way, way cheaper to prevent than it is to fix.
So, get a site audit sooner rather than later to nip things like that in the bud.
That’s all the news from around here. Let’s jump into this week’s tips.
There seems to be a little trouble in paradise over at WordPress. As you know, the first half of the REST API was merged into the WordPress core in version 4.4. Well, now the new development team is at odds about exactly what will be included in the last half in version 4.5, slated for April.
I’m not going to get into tech details here. Just know that the last half has the main end points in it, and that’s what a lot of plugin developers are waiting on. They could have built their own end points, but held off, thinking they would be coming in the core. Then they’d have to redo the plugin again.
So, bottom line is, don’t expect big plugin changes until this gets settled.
The folks over at Social Warfare announced that they’ve found a way to bring Tweet counts back to their social button plugin.
But, that’s not the only plugin the counts are returning to.
They are all using the New Share Counts service, which is free. Go to that site to see a list of all the plugins that are integrating with this service. You’ll probably find yours on the list.
You have to sign up for the service. And be sure to follow the direction provided by your plugin, if any are available. And don’t come ask me because I’m not covering support on all those.
We’ve got a pretty serious issue with Google issuing manual actions against some sites that are using the following plugins.
- WP-Ultimate Recipe
- EasyRecipe Plus
I know a BUNCH of the folks listening to this podcast use recipe plugins. Before you do something rash and jump over to another plugin, give me a chance to get to the bottom of this, and to perhaps reach out to the developer about what can be done.
It’s a whale of a lot of work to switch plugins. So, let’s stay calm and find a good fix for you.
Something that you may want to consider is a custom post type. It would only be chosen when you actually have a recipe post. And it alone would have the special formatting and markup.
Right now, that special markup is being put on every post with these other plugins, and that’s why Google is issuing a manual action.
Please do help me stay on top of this news so I can help keep more site owners informed, and keep tabs on all that is being reported. I really appreciate your help.
I want to send a special shout out to +Jill Flory for letting me know about this news that broke just yesterday.
BackupBuddy Launches Cloud backup service
I heard a rumor that BackupBuddy launched its cloud based backup service yesterday.
Read my post with what you need to know about it before you make the switch from the setup you may have now, or if you’re thinking about going with that service.
We had a major DDoS attack that started just before New Year’s Day and raged for just about the entire month of January.
Linode, who is one of the leaders in cloud hosting, has a nice breakdown of what actually happened in the attack.
I sincerely hope that you will take a moment to look it over, even if your host provider wasn’t hit. That’s because a lot of hosting companies rely on Linode cloud services.
So, while you blame your host for outages like this, some of it’s really not in their hands. And if you jump over to another host, you’re really not going much of anywhere if they use Linode cloud services too.
Content Marketing Tips
This is excellent. Brian Lang has a post over on Unbounce that is a must read. I’m going to give you the six tips here, but you really do want to jump over and read the whole post because it’s full of helpful links to go deeper into each strategy.
- Underestimating the power of visual content, especially on Pinterest
- Expert roundups are highly effective.
- Not all popular content is optimized for SEO because search engines are just one source of traffic.
- People love a little controversy.
- Broadly targeted articles can significantly increase social reach.
- List posts are still popular.
I find that number 5 is particularly important. While we all need to stay focused in our niche, creating posts with a wider appeal now and then is good for traffic. It may bring in folks you couldn’t previously reach.
Google has publicly stated that the re-release of AMP should be near the end of this month. AMP primarily benefits big publishers. And a lot of them are partnering with Google on the AMP Project.
So, Google has started a quarterly newsletter just for them and the first edition was published recently. And it also introduces the new Google News Publisher Center. It’s interesting reading, even if you’re not a big news publisher.
Currently there are two WordPress plugins for AMP that I know of. I just finished up with some exhaustive tests on them. So, if you’re planning on including this plugin, then you’ll definitely want to have a read.
Honestly, none of us can do real testing until Google actually re-releases AMP. So, don’t take these as the last word. I believe this is one post that I’ll be updating all year long.
If you want to go deeper into AMP, +Dennis Seymour was kind enough to put together a super list of links for us. It’s broken into specialist who cover specific aspects like ads, analytics, and the tech behind it all.
Genesis 2.2.6 Test Status
As you know, I’ve been running SEO tests on the schema markup updates in Genesis 2.2.6. I believe most all of us will want to have the special markup code manually added back to our themes so we can regain the proper output for our blog posts.
However, there is a bug. It outputs two images on posts – the embedded one and the featured one. So, I’m holding off on publishing my test results until that gets fixed.
For now, I’m holding most of my sites and those of my clients at version 2.2.5. I suggest you consider doing that as well.
Video Marketing Tips
If you’re ready to get busy with video marketing, you’ll most definitely want to see this post on Facebook Live vs YouTube, Periscope and Meerkat.
It’s full of the quick and dirty tips you’ll need to get going with each platform. Plus, it’s also full of the pros and cons of using each one too.
The main thing is, pick the one that is on your favorite platform now and get going with it. Stop worrying about making a polished production, just pick up your phone and say hey to folks. Tell them you’re just testing things out. They’ll be fine with it.
And look for more of that exact same casual hello from me, as I start down the path of making tips videos.
I want to thank +Denise Wakeman for finding this jewel of a post.
That’s a wrap for this week’s Tips Tuesday.
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