Hello Happy Site Owners!
- SEO Course revamp completion and a discount for you
- super duper video marketing strategies post
- Facebook Instant Articles status update
- surprising stats on WordPress usage
- interviews with several successful WordPress related business owners
- the buzz on controlling plugin admin messages with a notification center
- a version control and rollback plugin that will make you drool
- new feature on LinkedIn to help freelancers get hired
- Google Webmaster helping site owners recover from a hacked site
Listen to the podcast
It’s been a good and productive week here in BlogAid land. I’ve got some exciting news for you and status updates on projects.
SEO Course Revamp Complete
Woohoo!!! I’m thrilled to tell you that I’ve completed the updates and revamp of both SEO courses in my membership sites.
Both have 12 updated Yoast SEO plugin video tutorials and 7 new Quick Checklists so you can scan through the most common settings quickly.
- Acquiring a Google Analytics account
- Connecting Google Analytics to your site
- Verifying your site with Google Search Console
- Submitting your XML Sitemap to Google Search Console
The SEO Course in Level 3 of the Webmaster Training has all the same new videos and checklists, plus tutorials on redirects, and tutorials on schema markup.
To celebrate, I’m running a special discount on the DIY SEO course as well as the VIP level, which gives you access to all videos in all libraries. Both are lifetime membership, and you’ll need that because this stuff changes so much.
But the special is for a limited time, so jump on over there and get yours while it lasts.
I was also thrilled and honored to be featured in a guest post by Denise Wakeman on the PostPlanner blog with more advanced video marketing strategies than you can shake a stick at. She mentioned how I use Facebook Live to promote my upcoming Blabs, and how am using Blab to gain audience and income.
Denise included plenty of stats to show just how powerful video marketing has become and why you really do need to make it part of your marketing mix.
You’ll also find super tips from social media gurus Rebekah Radice and Peg Fitzpatrick and tips on using every one of the current video and live streaming platforms.
I got enough new ideas to keep me busy for a month!
Facebook Instant Articles Status Update
I’ve got FBIA successfully set up on my site and for one of my clients. Both are showing incorrect formatting errors, which we expected.
The Google AMP setup is not too bad. The FBIA setup is about 20 steps long and requires getting into the SDK (Software Developers Kit). And you still will have to fix any formatting errors for each post that gets flagged.
In other words, it’s not like you just install the plugin and you’re done.
Here’s the thing. Both FBIA and Google AMP are designed for big publishers who produce hot news stories on posts with minimal formatting.
Your theme, and both of these platforms, all have different formatting tags. You need a pretty plain jane post to make it all work.
Almost none of your standard conversion points are going to survive the strip down process.
And if you think having this thing is going to give a visibility boost, consider that your blog authority is in direct competition with high authority publishers that are going to come up first in the few spots where these things are going to display.
I’m doing these setups so I can test the plugins and find out what the backside setup is like. But honestly, I can’t really see site owners paying for the dev cost of doing all of this. It’s just not ready for prime time yet for most bloggers.
I’ll continue to keep you posted on the changes so you’ll know when it is time to jump on board, but I doubt I will be spending much time on FB IA or AMP at this point because I just can’t see many of my peeps using it and I’d rather devote that time to things we can all benefit from.
That’s all the news from around here. Let’s jump into this week’s tips.
It’s been a fairly quiet week for WordPress, thank goodness. So we have some lighter fare tips to share this week of fun and interesting things happening.
ManageWP created an interesting little post on WordPress usage.
We all know that it’s estimated that WP powers 26.4% of all sites on the web. And there are over 500 new WP sites coming online daily. About 660 million posts and 655 million comments are created daily.
One of the things I disagree with is that having 44k plugins makes it easier than ever to find a function that you need. If anything, it’s way harder. More than half of the plugins have not been updated in two years. And some can be serious resource hogs.
That’s why it’s so important to follow folks like me to help you vet good plugins to use.
Visit my top plugins page to see the ones I recommend.
The article goes on to list famous WP sites, plus the biggest scandals involving WP powered sites. And it has interesting stats on the folks behind WP and just how big the community is.
The folks over at Freelancing Evolution have a new book out of interviews with some of the most successful WordPress related business owners on the planet.
The list includes super developers of plugins you probably use, and several WordPress solutions folks.
If nothing else, it’s worth your time to jump over to the post and follow each one of these guys. I put several of their blogs in my Feedly reader.
Have you been noticing a serious increase in the number of notifications that pop up on the admin side of your site? Yeah, it’s bugging a lot of site owners. So much so that the nice folks at WPBegginer wrote a post that I sure hope every developer in the community sees.
A couple of weeks ago, there were a lot of comments when a post from Jeff at WPTavern was shared in some the WordPress and dev groups I’m in. It strongly suggests that devs stop abusing the admin notices.
The comments split right down the middle with devs wanting those notifications seen in a big way, and end users and webmasters saying that it’s getting to be too much.
I guess when enough devs see their plugin use start dropping by end users switching to other plugins, they’ll get the message. But, finding a replacement plugin is not always easy. So, hopefully the WP community, devs included, will come to another resolution on this.
In the meantime, the WPBeginner article mentioned a proof of concept plugin called WP Notification Center. It doesn’t let you read or dismiss the notices, but it’s a start down a path that a lot of folks are calling for the WordPress core devs to take.
I’m pretty excited about testing this new beta plugin. It brings the power of Git to WordPress. It’s basically like a way to push and pull everything about your site between a staging site and a live one.
If it works as advertised, it goes way beyond a backup, even those with one click restore because it can roll back and merge database changes.
It can rollback updates on plugins, WordPress, themes, content changes and more. And it keeps a running tab on every change made to the site.
To do all this continuous backup and version control, it’s going to add some weight to the site, both in processes and storage. And that’s what I’ll be testing, along with the actual push/pull functions.
And you know I’ll be following their blog very closely.
For now, I’m getting some of this function with the nice WP Rollback plugin. And you’ll find that on my plugins list.
For all you freelancers, you’ll want to check out a new feature from LinkedIn called ProFinder. It’s modeled after Fiverr and UpWork, but hopefully a little more upscale.
You’ll definitely want to read this article on Inc. because it has a link to tips from LinkedIn to help you get noticed. And LinkedIn is actively recruiting freelancers to sign up. So, it’s a good time to jump on board and stand out.
And if you’re wondering if LinkedIn profiles can get you hired, one of the WPEngine folks was in town this week and invited me out for coffee and a chat. He contacted me via LinkedIn.
The Google Webmaster Central blog reports that every week, over 10 million web surfers encounter harmful sites that deliver malware and scams.
They go on to report that many of these sites have been hacked and the site owner doesn’t even know it. For the ones that do know about it, getting everything fixed can be a waste of time and money and the site owner gives up and starts a new site from scratch.
Let me speak to that a moment. Getting a hacked site fixed is not a waste of time or money. I’ve got a world class hack specialist on my team that does it all day, every day. What can be a waste of time and money is trying to recover from Google’s penalties and having your domain or hosting IP address blacklisted. I’ve had clients go through that process twice after they came to us for a hack repair. It’s not fun, but they did it.
In this post, Google says that getting in touch with webmasters is the biggest hurdle. They found that emails to webmasters who had verified their sites with Google Search Console resulted in 75% success rate with site owners re-securing their sites.
If you have not yet verified your site with GSC, or you’re not confident it’s correct, that’s one of the things I teach in the Google Connections section of the DIY SEO course. I also teach it in the Webmaster Level 3 course.
The article goes on to tell how Google is trying to make it easier for webmasters and site owners to get their sites back on the up and up. So do jump over to that article for more.
That’s a wrap for this week’s Tips Tuesday.
Find these tips helpful? Share them with your peeps!!!!
Subscribe to all BlogAid Posts
Drop in on my BlogAid Blabs and say hey in person.
Subscribe on iTunes
Be sure to visit BlogAid.net for more tips and resources and I’ll see you online.