Hello Happy Site Owners!
Tips this week include:
– new SEO tutorials on the way
– WordPress 4.5 will be out soon
– the top way sites are hacked and how you can easily avoid it
– why you need to care about SEO and how easy it is to do
Udemy Students Contact Me
Lots of you in the Udemy courses have contacted me for your free move to the same course in my member site.
If you have not contacted me yet, please do so, because I’ll be making the Udemy courses the “lite” versions in a few weeks. The only way to get the full course is to move to my private membership.
New SEO Tutorials on the Way
I’ve started recording the new Yoast SEO videos. Watch for them to start rolling out this week to the SEO Course.
And I’m making a quick checklist while I’m at it that has screenshots of all the settings so if you’ve already taken the course, you can just run through the checklist right quick. That’s because I saw so many of the default settings change in this latest release and you will need to run through that list. I’ll let you know when it has been posted.
The first release candidate for the new 4.5 version of WordPress was released last week. The final version should be coming out to the public in early April.
I’ll have a “What’s New” video for you just before the release with all of the new features.
Site Security Tips
The folks at WordFence have been collecting data for some time about how sites are attacked, and how hackers gain access. They published a nice graph that shows the top 13 way.
Plugins were by far the top way hackers compromised a site. They accounted for 55% of security issues.
Next were brute force attacks, which only accounted for 15%.
Folks, keep your plugins up to date. That’s how you combat these attacks.
Keep All Sites Updated
And, if you have more than one site on your account, be sure you are keeping all of them up to date. Otherwise, if you only do one site, it’s like locking the door but leaving all of the windows open.
Better yet, delete any abandoned sites. You have to delete the database too, not just the files.
Let me know if you need help with that.
Matthew Capala has a nice post over on Medium about what he sees will be the make or break for your site in SEO this year.
The first one is to shoot for being featured in Google’s Knowledge Graph. If you answer questions and to how to like I do, maybe this is something for you to shoot for. But, you have to be the top authority in Google’s eyes to attain that. Frankly, most of us have better odds of winning the lotto, so I really don’t see this is a top SEO concern for most site owners.
But here’s one in his list that most of us can do better with. Google indexes videos on YouTube, the images you put in your content, and your Twitter feed. So, paying attention to SEO on all of those will help get you top listing in organic search too.
Next, Matthew talks about the role of schema markup. WordPress started supporting HTML5 and schema markup about 3 years ago. Genesis was right behind them in that support. It has to go all the way through your theme. And it does matter.
Unfortunately, with the 2.2.6 update, Genesis removed the blogposting schema from blog posts. I won’t go into all of the reasons here, but the short of it is that you have to add some special code to your theme to get it back. I hope to be speaking with some long-time Genesis devs to get clear answers about this change, and about a specific bug in the code. And I’ll have more for you on it when I get those answers.
The bottom line is though, if you don’t have some sort of schema markup, your site has not been doing as well in SEO as sites that have newer themes with schema markup. It matters. Get it.
In the post, Matthew also talks a lot about RankBrain, which is Google’s new AI machine-learning algorithm. It’s going to take a while to train it to serve up the best results, but it has already made search way smarter. So SEO just became a lot more important.
90% of my site audit clients are using SEO that is either not even set up correctly, or is 3 years out of date.
Folks, it’s not enough to install an SEO plugin. It has to be configured.
And you have to cooperate with the plugin and know how to properly do your on-page SEO. Chasing that green dot in Yoast is not the way. Hasn’t been the way for 3 years.
And for those of you counting on Pinterest or Facebook to send all the traffic to your site, you’re just missing free traffic from Google, lots of it, because you won’t take an extra minute while creating your posts to do a little SEO on the things you’re already creating.
It pays to get educated on SEO. And it’s way, way easier than you think to do.
In the rest of the post, Matthew covers the role of mobile and Google’s continued focus on making it more of a ranking signal. In fact, it is a very heavy ranking signal in mobile search, which has been different from regular search for a couple of years now.
He mentions https as a very light ranking factor still.
And the last thing is about how important local search is. And I definitely agree about that. If you have a local service or training area to your business, you really will benefit greatly by getting your head around the benefits of integrating more local SEO.
Why Should I Care About SEO?
Without good SEO, you’re leaving money on the table.
Learning SEO basics is easy and pays for itself.
You work hard for your site traffic. Why not get all you can?
That’s a wrap for this week’s Tips Tuesday.
Find these tips helpful? Share them with your peeps!!!!
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