Hello Happy Site Owners! Tips this week include:
- The SEO of Updating and Deleting Posts – BlogAid Live Show
- How WordPress itself is contributing to its own security and performance issues
- How your freebie mindset is really costing you big
- Why I may be dropping the Simple Share Buttons Adder plugin after its recent update
- Big news about the Social Warfare social sharing plugin changes
- Updates to the Yoast SEO plugin
- What to do when your client bogs down the project
- The Facebook Video Ads Webinar I’ll be attending today
Listen to the podcast
As y’all know, I’m moving soon, so I’m eyeball high in boxes everywhere right now and making all sorts of calls and arrangements. But, still keeping up with client work, including 3-4 big projects for member sites and total site revamps. Needless to say, I’m a little busy.
Marketing Motivation Quote
I want to thank my friend Valerie for a marketing motivation quote she shared this week.
If you want to build a ship, don’t drum up the men to gather wood, divide work, and give orders. Instead, teach them to yearn for the vast and endless sea.
~ Antoine de Saint-Exupery
BlogAid Live – Upcoming Show
The SEO of Updating and Deleting Posts
Wed July 20 at 1pm ET / 10am PT
**** Will be streamed on the BlogAid Facebook Page ****
Discover the best SEO practices for updating and deleting posts, 404 errors, redirects, and how to avoid Google penalties.
In an effort to keep their blog posts in front of viewers, I’m seeing more site owners deleting old posts instead of updating them, and 404 broken link errors piling up, or updating old posts and pointing to new ones. Not to mention the performance hit from a bunch of redirects.
Everyone seems to have a different strategy and reasoning behind how they do things. And some are better than others.
I see this as a growing problem for folks who’ve been running sites for 5+ years, and Google has moved the cheese a couple of times in the last year with regard to how they apply their freshness algorithm too.
So, do join me for this live event where I’ll share some dos and don’ts and things for you to consider with regard to which strategy will work best for you.
That’s all the news from around here. Let’s dive into this week’s tips.
This post on Rarst.net hits the nail on the head for me. It’s about WordPress still suggesting that running your own site with this software is not only easy, but that you don’t have to know anything about self-hosted site ownership.
Now, let’s be clear about something here.
You really don’t have to know a whole lot if you’re using the WordPress.com version on the hosting they provide you for free. They take care of updates and security, and have enough restrictions that you can’t really get into much trouble with it.
However, those restrictions are pretty severe and such that you can’t really run a business type site from them.
So, you’re only choice is to go the self-hosted route.
My site audit peeps can tell you that it pays to know, well actually, it costs a fortune to not know how to deal with your site. They can tell you all about the money they blew through before finding me and getting an audit and getting educated.
In fact, you can hear it from them in their own words.
Do go read this post, especially if you’re a non-geek. What you don’t know is costing you.
I touched on a little about the idea that you don’t have to know anything in my BlogAid Today tip last week when I did a mini rant on the freebie mindset and sense of entitlement that so many new site owners have.
They don’t value anything, including their own education in how to avoid expensive pitfalls and getting ripped off.
I can only say one thing to that.
The faster you get past that freebie mindset, the cheaper site ownership will become.
Simple Share Buttons Adder Updated
In other words, your peeps who click to share are getting cookie tracked by ShareThis.
The ShareThis TOS basically states that you can’t give any analytical data from the plugin that discloses personal info to any 3rd party.
In other words, they can, you can’t. And they don’t disclose who their 3rd party partners are.
The Disqus comment plugin started doing something similar with tracking cookies on those who left comments. LOTS of folks started dropping them immediately.
You may remember that the Simple Share Buttons Adder plugin was my top pick a couple of years ago in a head-to-head review of 12 popular sharing plugins. Well, not any more. I’m currently looking for a replacement and may jump over to Social Warfare, but want to look around a little more first.
Speaking of the Social Warfare plugin, they just released a major update with a gaggle of new features.
There was a bug in the initial release, but that was quickly fixed in the 2.0.1 version.
And, in their announcement post, they want you to read through all the new features before you get to the other big news at the end. But, I’m going to spill the beans here for you.
There is a new free lite version. You’ll find it in the WordPress plugins repository. So, if you wanted to give this plugin a try before you buy, now you can.
Yoast SEO 3.5 Beta Released
Last week Yoast released a new beta version for his volunteer testers to put through its paces. It should be available to the public today or tomorrow.
- a lot of language transliterations
- a setting to disable the SEO analysis, which I’ll be shutting off for sure
- improvement for the hierarchy on titles and metas, user profile and other admin pages
- improvement of the dashboard alerts and other Yoast notices and admin functions
- various interface design changes
- a few bug fixes
MailChimp List Subscribe Plugin Updated
A new version of this plugin was released on July 13 that uses the API version 3.0. That will improve functionality, but it also comes with a couple of new features, including:
- ability to remove all MailChimp CSS (styling)
- ability to toggle double opt-in on and off
Now, that last one is a biggie, especially if you run a membership site. I’ve experienced intermittent functionality with turning the double optin off for my WishList Member sites so that folks are automatically subscribed to the proper email list for the member level they purchased. I hope this fixes it.
But do be aware that to be in compliance with the Federal CAN-SPAM Act, without the double optin choice, you’re taking full responsibility for folks giving permission to be put on your list. So, just be careful how you use this new feature.
I want to thank webmaster and designer Cyndi Papia for bringing this post to my attention. It’s about steps to take when your client stalls on an open project.
I have to tell you, clients like that taught me how to make good contracts so that I don’t lose my shirt being a whip cracker.
Clients are ALWAYS in a hurry for vendors to get busy with the project. But when it comes time for them to supply content or do other work, way too many of them bog down and don’t keep the pace alive.
The article has lots of tips for language to put into your contract to avoid that issue and/or to ensure you’re paid and your other projects don’t get held up because of a slow client.
Video Marketing Tips
James Wedmore made a name for himself by being one of the first folks to teach YouTube video marketing. I first found him when he was teaching folks how to record video using an iPhone 5S, which is what I had.
And now he’s teaching how to use video in Facebook ads, which is of great interest to me, so I signed up for the free webinar.
He says that video ads are the future on Facebook, and I believe him!
I tried my first Facebook ad campaign about a month ago and with what I learned from that, plus the reach I see my Live videos get, I definitely want to learn all I can about combining them.
In this webinar, he will tell us why this is the future of ads, how to create a video campaign, and what to do in say in that 30 second commercial.
You’ll need to hurry. This particular link I’m sharing only has two days for the sessions, and that was yesterday and today. But, there are multiple times available today, so you can still get in if you hurry.
I’m positive these are pre-recorded sessions and there will be a pitch at the end. But, thinking the info is still worth my time to attend.
That’s a wrap for this week’s Tips Tuesday.
Do join me live this Wednesday for BlogAid Live, as there will be no podcast or live show next week due to my move.
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