Hello Happy Site Owners! Welcome to the BlogAid Tips Tuesday Podcast for Oct 6, 2015 and I’m your host MaAnna.
– Image Optimization for faster page loads Blab
– Backups: everything you ever wanted to know
– Free Site Review Webinar with SEO and Performance Check
– why you want to get a site audit sooner rather than later
– my concerns about the REST API coming in the next WordPress update
– new tutorials added to the Blab Like a Pro course
– how Blab got started and why it’s the hottest thing in social media
– what the best bloggers all have in common
– 7 sites to find free images for your blog
– how to make your posts more exciting
– 11 ways to use your video content
– the possibility of authorship making a comeback
– Google flat out saying not to use the same words over and over
– how social sharing relates to your SEO
– and top opinions on what’s up with the whole Twitter count thing
Listen to the podcast
This past week has been super full of Blab shows, HOAs, and launching new goodies.
Image Optimization for Faster Page Loads – #WPWed Blab
Join me and special guest +Mary Iannotti where she shares super tips for optimizing your site images.
Oct 7 at 1pm ET / 10am PDT
Folks who view live will have a chance to ask Mary questions in the comments or come jump in the Blab seat with us too.
Backups: Everything You Ever Wanted to Know – GeekSpeak Guides Ep. 4
Co-host +Susan Finch and I covered it all.
This is a MUST SEE show. Even if you think your backup is covered, watch it anyway. You may be shocked to find that your backup plugin or service is not getting the job done as well as you thought.
You may also find that the restoration process is so difficult that you can’t do it. And what good is that to you when you need it?
Blog on Purpose Class Starts Oct 7
This is your last chance to get in on the next Blog on Purpose classes where you’ll learn how to get better SEO and conversion in just 6 weeks.
The next set of classes won’t begin until the new year.
We start on Wed, Oct 7.
And, I’m offering this first class for $30 so you can get a taste before you commit.
We’ll cover 13 SEO elements in this one class alone.
Thur Oct 15
1pm ET / 10am PT
This is a free, zero pitch webinar. All help. No hype.
We’ll review 2-3 sites for conversion. And, we’ll run quick SEO and performance checks too.
If you’d like to have your site reviewed, do the following:
- register for the webinar
- you MUST be able to attend live so we can chat about your site
- be prepared to chat live (phone sometimes works better than VoIP)
Contact me with the following info:
- URL of a typical blog post (not your home page!)
- your full name
- your email address
Sometimes I get 10 review requests. Sometimes only 2. And sometimes folks back out and don’t show day of. So, do send in your request, even if you think all the slots have been filled.
BlogAid News subscribers were the first to know about this and got first dibs on the review invitation.
Are you on the list?
Every one of my site audit clients will tell you how in-depth and comprehensive my site audits are. They show all the problems on a site. And, they give us a clear path for what needs to be fixed too.
A lot goes into creating those audits. And we spend 1.5-2.0 hours in a live session going over the results and the needed tweaks.
I’m coming into busy season and I’ll be raising prices a little on all the audits because I know I bring that much value, and I also know that they are well under the going rate. They still will be even after the increase. But then, I’m all about keeping things affordable for DIY site owners.
So, if you’re thinking about getting an audit, now’s the time for three reasons.
- The wait time is still less than a week.
- You can get all of your fixes done prior to the holidays.
- You get on the schedule before the rate increase.
That’s all the news from around here.
Let’s jump into this week’s tips from around the ‘net.
REST API Coming Soon
If you’ve been following this podcast for a while, you may remember me mentioning the new REST API coming to WordPress and how excited I was about that because it will revolutionize WordPress. And then you didn’t hear me say much about it after that.
It’s taken a while for the devs at WordPress to carefully consider how to integrate it, but now they’re ready. The bulk of the integration will be in two phases. The first phase will start with the very next WordPress 4.4 upgrade, which will likely be before the end of the year. And then the next phase will come in WordPress 4.5 this spring.
This will deeply affect both the backend and front side of WordPress. And, while everything about it is dazzling, I am concerned about how it will affect security. Many of the new features will make use of XML-RPC.
Read my post Disable XML-RPC in WordPress to Prevent DDoS Attack for more on why I’m so concerned about fashion over function becoming a real issue.
I’ll need to do more research, and now that we have more info coming from the WordPress devs, I hope to have a lot more to go on than theory. And you know I’ll keep you updated too.
All about the WordPress REST API and its current state — Draft podcast
The Draft podcast from Brian Krogsgard is an excellent source for discovering more on what may be coming to WordPress with the REST API, if you want to get an early scoop now.
I just uploaded 3 new lectures to the Blab Like a Pro course, including tutorials on the new co-host and notification control features.
And, I made a more in-depth tutorial on how to create a lower third, including clips from my live Blabs with super duper examples of fancy ones, where they are appropriate to use, or why you may want to keep things super simple.
We’re also having a big time on the student Blabs each week where folks have a safe and fun environment to try Blab, ask questions, and find out how folks are using Blab.
Folks, Blab is a game changer. Every major social media thought leader is not only on it, they are making it a major player in their marketing mix.
I’ve been following +Jay Baer for a few years now and find him to be spot on with his crystal ball gazing at the whole content marketing industry.
In other words, Jay is one of the few people on my guru list.
He has a super post on his Convince and Convert blog about how Blab came into being, plus its impact and where it’s headed.
Here’s just one quote from the post about the Blab team:
“Blab is changing the game of customer service by encouraging spontaneous, unscripted, unfiltered interaction with a dedicated customer base. Through an innovative live customer service desk, they are able to help customers right away with an actual human that can be instantaneously summoned into your chat by simply typing “@help”.”
And here’s a quote from the actual episode:
“The authenticity of spontaneity gives a level of genuineness that scripted events or even recorded non-scripted events don’t have.” —@adamcb
If you haven’t checked out Blab yet, please do give it some serious consideration. Maybe hop into one of my Blab Like a Pro Blabs and just lurk. You’ll see just how powerful that type of spontaneous, facetime communication can be.
There is a super list of what best bloggers do over on the Kikolani site. This is one of those posts that I shoulda, coulda, woulda, written myself.
If you blog, no matter how successful you are, or if you’re just getting going with it, read this post. Your blogging, and your mindset about it, will improve.
Sourcing images for you blog posts can be time consuming and expensive.
There’s a nice post on BloggingPro that details 7 sites where you can get them for free. Definitely worth a look.
And while you’re on that site, check out another post about how to make your posts more exciting.
I loved tip number two, which is to smile while you write. I do that while I’m recording this podcast. And I read a lot of my posts out loud for the same reason. Folks who have heard me speak say they can hear my voice and inflections in my posts too, and that’s great. It’s like their geek buddy talking to them.
Give it a try on your next post. Makes writing posts a lot more fun for you too.
We all know that video is good for marketing. Now that I’m appearing on camera more, I’m also making more talking head type videos too.
In fact, I created my first video promo for the landing page of my Blab Like a Pro course.
There’s a super post on the Content Marketing Institute blog with 11 ways for you to use video in your content marketing. Landing pages are just one of them. Well worth a read.
And while they don’t call this type out specifically, using video to answer questions from your followers is another great use of them too.
I KNEW IT!!!!!!!! All along I’ve been telling folks to leave it or put it on there if they didn’t have it already. Get ahead of the curve and get it on there now.
Even if authorship doesn’t return, you still need to get properly credited with what you write to help build authority on topic.
Need help with that? Got you covered with vid tuts on it in my DIY SEO for WordPress course.
If you’re still chasing that green dot in the Yoast SEO page analysis tool, stop it. SEO doesn’t work that way anymore. Hasn’t for a couple of years.
This post on by +Barry Schwartz on Search Engine Land is about a message straight from Google.
You can also read my post on Why Green Dot SEO Fails for more too.
Twitter Counter Tips
This past week, social media platforms have been buzzing with the news about Twitter dropping share counts.
Vanity metrics, such as share counts, are not what you should be relying on to determine the strength of your content marketing.
+David Kutcher has a super G+ post on this topic, plus how social sharing relates to your SEO.
The nice folks at +Social Warfare have collected up a summary of all the news and what some of the big names in social media think about it, including why this may be happening.
That’s a wrap for this week’s Tips Tuesday.
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