Hello Happy Site Owerns! Welcome to the BlogAid Tips Tuesday Podcast for June 30, 2015 and I’m your host MaAnna.
– super SlideShares
– controlling mission creep
– know your worth and stand by it
– why not to design your own site
– the not so new Facebook authorship tags
– to 404 or 410 a post, advice straight from Google
– what’s up with Google making clicks on mobile harder
– how to check your mobile click friendliness factor
– influencer marketing tips that work
– multiple site management tool reviews
– crafting an effective call to action
– and WishList Member now integrating with bbPress
Listen to the podcast
I’m running on rocket fuel these days and totally stoked about all the super things I’ve been checking off my to do list this past week.
Site Security Presentation
Yesterday I had the pleasure of being a guest presenter on +Denise Wakeman’s current 30 Day Challenge on blogging. We talked about site security.
And, that gave me a super opportunity to get helpful feedback from the group. The PowerPoint presentation I used will become my first SlideShare later this week. Denise really got my blood pumping when she told us last week that you can embed videos into SlideShare. And y’all know I’ve got a bunch of those.
So, it’s a super way for me to repurpose all of my YouTube content too, including the new MaAnna Minute series of quick video tips.
I’m getting a lot of inspiration and tips from watching SlideShares from two of my fave folks.
Are you on SlideShare? Leave a comment and let me know so I can follow you over there.
This week I’m also in the process of doing a slight revamp on my SEO Video Course and it’s getting very popular as a standalone course or as part of the whole VIP level of videos.
I’ll be updating a couple of the videos, now that Google changes that affect the WordPress SEO plugin have settled down a bit. In the 2 hour course, there are 7 videos on that plugin alone.
And I’ll be giving the access links page a new layout. And I’ll be making it lifetime access. I hope to be creating a new landing page just for it as well.
All of this is in advance of making this my first course on Udemy. I’ve been following +Rob Cubbon and +Mark Timberlake for some time. They are masters on Udemy courses. This is most definitely the next natural evolution for my video training. And this will be the first in a series of courses I’ll be releasing there.
BlogAid Theme Redesign
Cyndi and I are down to the fine details on the theme, and a couple of major changes. I got inspired to do a slightly different layout on one section of the home page for better conversion on my podcast. And we’re both still trying to get inspired for the layout on the archives pages. Plus I’m still struggling with the layout of one of the landing pages for membership sites.
I’ve been looking at a lot of landing pages and plugins and none of them are quite what I’d like to do with this one. It’s just going to take playing with it and moving all the blocks of content around. I’m the same way with putting furniture in a room. I have to move it around for a while to see what I like. I’m just not visually creative that way and Cyndi has been a huge help with layout suggestions. That’s what designers do!
Mission Creep Control
And yes, I’m paying extra for changing my mind and the things I’ve asked Cyndi for that are outside the scope of the original plan.
Controlling mission creep is a big part of how designers stay in business. The ones that don’t lose their shirts.
If you’re a designer, you’re not obligated to keep making endless tweaks and changes and add-ons for clients.
If you’re a site design client, be prepared to pay extra if you keep changing things beyond the original scope of work that was quoted. Think about how you would feel if one of your clients just kept asking for more and more and more and then got all huffy when asked to pay more.
Know Your Worth
That brings up another point. Stand firm on your pricing.
What I’ve found is that folks looking for an unreasonable bargain end up being the high demand, low pay clients from hell. I stopped taking them and/or stand firm on my prices, which are extremely reasonable already.
I’ll give you an example. I had a client contact me for taking private classes. He said he’d like to also get my videos if that could be thrown in at a good price. After telling him my consulting rate, and the discount for getting a 3 hour block of live training, I asked him what he thought a good price was for 14 hours of additional instruction in the videos. When he knew the 1-on-1, pick my brain rate, the videos suddenly appeared to be an amazing bargain. He dropped his argument.
I don’t devalue myself, and I don’t allow others to either. If they don’t see the value after having sampled the goods, then I can’t help them and don’t want them as private training clients. They don’t have the business mindset for success and won’t be able to capitalize on what I’m teaching any way.
I only accept clients who are serious about their success and ready to make the investment in the kind of education that will get them where they want to go.
Do I loose clients by saying no? Nope. Nine out of ten still hire me or make a purchase. And for that one out of ten, we were never going to be a good fit anyway. Happy to let them seek life elsewhere.
That’s all the news from around here.
Let’s jump into this week’s tips from around the ‘net.
Exact match domains are a bad idea, especially if it includes a trademark brand name. The WordPress Foundation is going after folks who own domains with the word WordPress in them. Other businesses have done the same. So, just be careful of that when you’re thinking up the perfect domain for your next site.
Elegant Themes has released a major update of the Divi theme. I know a lot of y’all use that and the builder that comes with it.
Why Not to Design Your Own Site
I know it sounds dreamy to want to create your own theme. And I’m not trying to knock DIY theme builders as a whole. They have their place.
But let me ask you a few questions that might bring some reality to your mindset about it.
– Do you want to build sites for a living?
There’s a reason why sites are laid out specific ways. Some of that includes User Experience, and some has to do with conversion. Good designers spend all their time keeping up with such things. It’s a full time job.
– Would you drive a car you built yourself, even if it came in a kit?
– Would you live in a house you designed and built?
– What makes you think you’re qualified to design a site?
Get a theme that has a structure to help you convert. Pay a designer to tweak it. Paint is cheap. It’s a waste of your time to do it yourself. It’s not what you do.
And if nothing else wakes you up about this topic, maybe this will.
I’m an old coder and I don’t even design my own site anymore. None of my top clients do either. They KNOW what goes into making a site successful and they know the structure is better handled by a pro.
Don’t you have better things to do than wrestle with a layout and still have to learn some coding to make it look like you want?
I’m glad to see that I’m not the only one that got taken by this.
In a post last week, Facebook made mention of its authorship tags in post. Several big social media sites took off with that info as if it were news. I read those posts and jumped on it myself.
Well, turns out that +Yoast caught this addition 2 years ago when it first happened and updated his plugin soon after. Obviously the rest of us didn’t notice, or we all have pretty short memories.
If it’s news to you too, go watch my video or see his post to ensure you have this set up correctly on your site.
When you remove a page or post from your site that’s already been indexed by Google, the next time the bots crawl they are going to flag it with a 404 not found error. You can do a 410 directive for it in .htaccess to tell Google it’s gone and avoid that 404 error.
But, Google’s own +John Mueller says the effort is not worth it. Even if you mark it gone, Google will still periodically check for a while to ensure it really is, same as it does for a 404.
Now, what marking it 410 will do is get it out of your 404 list, if that’s something you keep up with.
This is actually a good thing. It’s to keep folks from accidentally clicking on an ad. Google reports that a full 50% of ad clicks on mobile are by accident. And that’s costing everyone money.
Jump over to the post from +Barry Schwartz on Search Engine Roundtable for screenshots of how they are now putting borders on image ads and blocking the clicks on apps and such.
You can check your own click friendly factor on Google PageSpeed Insights.
At the bottom of the Mobile test is a User Experience section. A big part of the score there is how easy or hard it is for users to navigate your site on mobile. Things have to be spaced farther apart now to accommodate fat finger tapping.
Content Marketing Tips
As a segue from SEO tips, I was thrilled silly to see something I did be featured in +Ana Hoffman’s most excellent post on influencer marketing.
Let me tell you a secret. Everybody who’s anybody online knows Ana Hoffman. So, when she’s generous enough to tell us how she did that, might be a good idea to listen.
Go read that post.
Site Management Tips
If you care take a lot of sites for clients, then you’ll want to see this post from Tom Ewer on the WPMU.org site. Even if you’re not interested in using JetPack for the job, Tom has rounded up nice reviews of all the other options available.
CTAs – Calls to Action – those are your conversion points.
You don’t ask, you don’t get as many conversions – by a long shot.
How to ask, and where to place that ask are both keys to success. Go have a look at the advice in this nice post on the Convince and Convert blog to get a whole new perspective on finding out what will work best on your site for CTAs.
And no, it’s not about split testing button colors. It’s way more direct and helpful than that.
Want to integrate a forum with your membership site? Now you can do it easily with WishList Member, thanks to the super devs over at Happy Plugins. I’ve worked with Bob Tolbert and his team there for a few years and I’m very excited about the new plugin they’ve created.
I’ll likely be adding this bbPress integration plugin to the Webmaster Training site in the near future. I think it will be super for all of us webmasters to help one another.
That’s a wrap for this week’s Tips Tuesday.
Find these tips helpful? Subscribe to all BlogAid Posts
Subscribe on iTunes
Drop by and say hey over on my Google+ page.
Be sure to visit BlogAid.net for more tips and resources and I’ll see you online.