Hello Happy Site Owners! Tips this week include a new Successful Site Owner Series with lots of free and helpful resources, new features of two popular plugins including the Scroll Triggered Box and Simple Share Buttons Adder, a hunt for the best Pinterest button, the hosting company that got hit by hackers and why that’s so scary, how to fix the red Google site warning, a super webinar on email list segmentation, and learning about sales funnels and how to use them. So let’s dive in. Listen to the podcast.
It’s been a very busy week here.
Launched a total site revamp for a CPA client. He’s going to start wiping the floor locally with this new site.
And, finished up a five month overhaul on a membership site. It included a full content revamp and theme redesign as well.
This week’s podcast is going to be a little shorter than usual because I’ve been working hard on putting together resources to help you get your site squared away.
I’m collecting all of these resources on one page so they will be easy for you to find. Right now it includes:
- SEO, Conversion, Performance, and Security Predictions for 2015
- Introduction to DDoS Attacks and Cyber Security HOA
- Security Changes, Updates, and Predictions for 2015 HOA
- Stop Blaming Your Host for Overages
- 4 Easy Steps to Fix Your Plugin Mess – Step 1
That last one on plugins leads up to a free webinar on Jan. 28. I’m giving you one easy step a week to do so you’ll get the most out of the webinar. The next post comes out tomorrow. So, look for that.
I’m in a LOT of WordPress related groups. Every single day now I’m seeing reports of folks getting notices that their hosting accounts are being limited or locked or terminated due to resource overages.
I’m stunned and amazed at how many site owners blame the host for this situation. And stunned at how many hosts are using the opportunity to upsell because they really don’t have any other recourse to keep that customer.
Before you rant about your host, especially in public, better go read that post.
Get Your Emails Off Your Hosting
And, I’m already writing the post that will be out at the end of this week about why you need to get your email off your hosting.
I’m already vetting a new person for my team who specializes in this so you’ll have expert, yet affordable help for making this move.
Y’all know I moved my whole back office to GApps this past summer. There’s a real security reason for that, and it included getting my emails off my hosting too. So, look for that post in a few days where I give you all the skinny about why you need to make some changes to your setup.
Okay that’s all from around here.
Let’s jump into this week’s tips from around the ‘net.
There have been recent updates on a couple of popular plugins and you’ll want to know about the changes.
Scroll Triggered Box Updated
This is my favorite little plugin for adding a nice, unobtrusive opt-in to your site. These are some nice feature updates and if you’re using this plugin, you’ll want to check the settings to take advantage of them.
- Tested and fixed usage together with some third party plugins / shortcodes (example: Contact Form 7, Gravity Forms, WooCommerce, Use Google Libraries)
- Added custom triggering options (time delay, element mouseover, element click). Now is also possible to trigger without scroll.
- In addition to pages inclusion list also pages exclusion list exists
- Added editable and translatable “Thank you” message
- Added option to auto close after defined period of showing
- Added option to close forever for submitted users
- Added support for “embed” shortcode
- Fixed submit button background on some themes
Simple Share Buttons Adder
This plugin was the clear winner in my head-to-head tests on the most popular share button plugins. The feature updates mostly concern Pinterest.
- Tweak: Revert to old Pinterest functionality by default
- Update: Add option to use featured images when ‘pinning’ if desired
Best Pinterest Button
And if you’re picky about your Pinterest share button, I sure do want to hear from you. I’d like to run head-to-head tests on those too.
Please let me know what you like or don’t like about the one that you’re using now. And, I sure would appreciate it if you’d tell me what you feel is important that a Pinterest button should do, or any features that you would like to see a plugin have. I do know a few developers who would be interested in hearing about that too.
You can leave a comment on this post, on G+, or contact me with the info. And thank you in advance.
You may remember in a recent Tips Tuesday I mentioned the war that had broken out among hackers. Well, Lizard Squad is at it again. Thanks to +Black Lotus for their heads up on what they’re doing now because it’s scary beyond words.
The hacker group took down the hosting company 8Chan.
Beyond the attack, it terrifies me that they have released a new hacker tool and this attack was likely proof of concept.
As I mentioned, I’ve got a whole series of posts on the way and some are about the new attack vectors and info you need to understand about what steps you can take to keep your site secure.
They will include real life examples of what I’ve encountered during site audits and what I see when helping out on forums and groups where site owners ask questions. So, look for those soon.
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If your site gets hacked, and Google crawls it during that time, it may very well post a big red warning to users to stay away. My favorite fix it guy, +Makis, has a nice post on what to do if you ever get this warning, including fixing it, and telling Google it’s gone.
Note that the fix starts with you having a backup and ends with doing something in Google Webmaster Tools. So, if you don’t have those two things squared away yet, start there. Let me know if you need help. I’ve got a special line to Makis.
Learn to Segment and Automate for higher conversion
Your email list can be a gold mine, if you know how to use it. My buddy +Stephan Hovnanian has an awesome series running to help you get so much more out of your list.
This time it’s a webinar on list segmentation. I use segments now and I’m looking to up the game, so I’ll definitely be watching. Come join me.
In my 2015 Predictions post I mentioned learning about a sales funnel. Well, Donna Merrill has a nice post about them for “know-nothings” to “know-it-alls” that everyone should find helpful in either getting started or taking it up another notch.
And let me add this to it. Few folks can directly sell a single product. Some type of foot in the door product is a much more effective way to introduce folks to your offers. And these no-brainer offers help move folks that already know you off the fence when it comes to actually buying something.
This is exactly how I make more money by giving so much away in the form of free and low cost entry products.
And because I make more money, I can afford to give away more varieties of things, meaning I can create a bunch of sales funnels and that helps diversify my income streams.
So go read this post to see how you can do it too.
That’s a wrap for this week’s Tips Tuesday. If you’re listening on the podcast, be sure to jump over to the post with full show notes and links, and any news that may have broken after the podcast was recorded on Monday.
And thanks so much for giving this podcast a big star rating on iTunes, and please leave a review and let me know what you think of the show. I really appreciate it. And do drop by and say hey over on my Google+ page too. That’s where I hang out. Be sure to visit BlogAid.net for more tips and resources and I’ll see you online.