Hello Happy Site Owners! Tips this week include:
- Ask Me Anything – the next BlogAid Live show on FireTalk
- New FireTalk tutorials underway and a special discount
- What’s happening with my 1-on-1 classes and site audits
- Whether it’s safe to update to WordPress 4.6 yet
- Who has a say in WordPress development
- Why you need to put testing PHP7 on your schedule soon
- The fallout over the 404 to 301 plugin hoohaa
- A reality check on the tantalizing WP news you hear
- How to be 4x more memorable with your audience
- Easy ways to repurpose your videos
- How to grow your revenue by just showing up
- A sneak peek at a new challenge coming this fall
Listen to the podcast
Splitting My Shows
As y’all may know, my first BlogAid Live show on FireTalk did not go as planned. Well, actually, the show was great! But the replay was unusable. I was so excited about FireTalk adding a screenshare feature that I didn’t think to check the replay. I assumed it would be in the same format as the show. NOT!
So, I did a show do over later that week on my BlogAid Facebook page using Facebook Live.
See the replay of The Plugins I Won’t Do a Site Without
I hate splitting my audience between two broadcast platforms. But for now, it’s important to the future of BlogAid for me to continue doing it this way and I’ll tell you more about why in the Video Marketing Tips section.
Wed Aug 24 at 1pm ET / 10am PT
Join me for an open Q&A session to get your questions answered directly on WordPress, SEO, site security and performance, member sites, and video marketing.
It’s a free pick my brain session, so bring your site issues and topics to discuss to get a free consult or training session.
FireTalk Tutorials Underway
I think FireTalk is the perfect Blab replacement and I’ve been jumping on it randomly as I create my new tutorial course for the Video Marketing Library. I’ve been having great fun chatting live again with folks while doing it.
And I’ve been inviting my video course peeps to join in too.
So, do subscribe to the BlogAid FireTalk Channel so you always get notification of when I go live and do these random shows. They almost always turn into super rich discussions.
I’ll be running a special grand opening discount on the new FireTalk course for all BlogAid News subscribers soon too. So be sure you’re on that list.
I’m also having the best time with three 1-on-1 training clients right now as they get the proper foundation to totally revamp their sites.
And they are going gangbusters on the projects too. I always enjoy seeing how much confidence and inspiration my clients get from finally knowing what they are doing and why.
It really opens the doors wide to create a new site the right way and know that they’re going to do better with it online.
That’s what site success is all about and it thrills me to be part of it with them.
And of course, now is the time of year that folks want to get their sites all spiffied up before their holiday and new year busy season starts.
And that means I’m heading in to my busiest time of year with site audits too. I guarantee by this time next month I’ll have a waiting list for them.
So, if you’re thinking about getting one, sooner is better than later.
That’s all the news from around here. Let’s jump into this week’s tips.
Have You Updated to 4.6 Yet?
Update 8/25: There is a new security vulnerability in WordPress 4.5.3 and there patch is in 4.6. So, do update asap.
I haven’t heard of widespread issues with updates to WordPress 4.6. But, the troubles I have heard about are pretty epic. I just have to wonder what non-standard things they had on their sites that made it turn out that way.
I updated my testing site and had no issues, then updated all of my sites and didn’t run into any problems.
So, I’m calling it safe to update to WordPress 4.6 at this point.
Be sure you get a full backup first!!
And do let us know if you run into any issues with it and how you resolved them. It takes a village for this sort of thing.
Who Has a Say in WordPress Development
There are several behind the scenes discussions going on in dev groups about the disconnect between those who develop WordPress and those who use it.
Very few folks have a say in what is included in each new revision.
Of course, we all know what happens when you design by committee and there are too many cooks in the kitchen.
But, as WordPress continues its march toward becoming a full CMS, and farther away from being a blogging platform, I believe the gap between users and devs will continue to widen.
I propose they come up with a way for users to input their suggestions for features and fixes on a platform where those suggestions can be up-voted. That way, the most desired changes would rise to the top. And it would still be up to the core devs to decide which ones to tackle and when. But at least they would begin to hear the voice of the actual users, which is sorely missing from all discussions.
What would you like to see changed or added to WordPress? Leave us a comment here or wherever you see this post on social media.
I know your host’s PHP version is not something that most non-geek site owners are going to want to pay attention to. But, by the end of this year, you’re probably going to have to, like it or not. And getting ahead of this curve is a good idea.
WPTavern has a nice post with data on how many sites have switched to PHP 7. And that’s for good reason. All of the benchmarks show that it is way faster than all other current PHP versions.
One of the reasons I switched my hosting account from VPS to a reseller account with all shared accounts was so I could do sandbox tests my sites with PHP7. I planned to do those tests this summer, but instead decided to move. So, I’m a little behind on schedule, but I do intend to get those tests on my calendar for this fall.
I also made a point to get a super old plugin off my membership sites because it wasn’t even natively compatible with PHP 5.6, which is the most popular version many sites are on right now.
If you’re running any lower version of PHP 5, you definitely want to step up to at least 5.6, just for plugin compatibility down the road.
I know most of you have cPanel on your host. You’ll likely find your PHP version listed in the sidebar stats. If not, ask your host what you have.
And keep in mind that when you change hosts, you will likely change PHP versions in the process. So, keep that in mind if something breaks or doesn’t function properly after the move too.
The reason I want you to read this post on WP Tavern is because it has dates for when support will drop on PHP versions lower than 7. Support for 5.6 will cease at the end of 2016.
So, we all don’t have a lot of time to get our sites tested on the new version. And plugin devs don’t have a lot of time to bring their plugins up to compliance either.
I suggest you consider budgeting time to test your site, with your current set of plugins, to see if anything breaks. That way you’ll have time to contact the plugin dev and/or source plugin alternatives.
It will be far easier to voluntarily put this in your schedule now than to do it under duress at the beginning of 2017.
I’ve got a post on my editorial calendar for a tutorial on how to test your site. But, it will come after I’ve run tests on all of mine, so I can see what issues I run into. So, look for that this fall.
For my webmasters, if you want to get up to speed on all that PHP 7 offers to help you explain to your clients why this testing and change is needed, Torque has a nice post on it.
The 404 to 301 Plugin HooHaa
Last week, WordFence released a post and email to its users about a plugin that was injecting ads into folk’s sites unaware. They were not polite ads either.
But, since they found that this wasn’t a hack or security breach, they didn’t feel the need to contact the plugin’s author first.
They did, however, contact WordPress.org to have the plugin removed from the free plugins repo.
The plugin dev said that he was unaware of the ad injection, which turned out to be a fishy story.
Those actions by WordFence set off a firestorm of discussion in the WordPress dev community.
Because of it, WordFence released another post and email defending their actions, stating that because it was not a security issue, they were under no obligation to follow the ethical reporting process the dev community has adopted. And that they were completely justified in releasing this info to the public and to WordPress first, before contacting the plugin developer.
They said they had to act quickly because these ads were destroying the SEO of their client’s sites.
First of all, Google bots don’t exactly move quickly. It would have been a while before they picked this problem up on all of the 70,000 sites using this plugin. (Keep in mind that there are billions of sites on the web for those bots to index.)
And second, WordFence may have not been obligated to contact the plugin dev first, due to it not being a security issue, but doesn’t common decency obligate them?
There was only a little bit of push back in the community about the ambulance chasing nature of WordFence’s posts. And if you read the comments on their second defense of action post, you’ll see that they are from WordFence users, who applaud their actions.
I’m telling you about all of this because, as a WordPress end user, you ought to know what’s going on behind the scenes in the dev community with WP and plugins. Eventually all of this will trickle down to affect you.
Most of us are too heavily invested in WP to have the apple cart upset on us. I’ll do my best to sort through the drama of it and bring you the news you can actually use. Just be aware that as the WP community grows and becomes more complex and diverse that we’re going to run into more hoohaa and differences of opinions like this.
And, I want to warn you about the sensationalizing of the news you may hear, or emails you get from some of these services.
Read my post WordPress Reporting – Let’s Get Real for a perspective check.
Video Marketing Tips
Even though this article is about the limited release of videos to certain business partners on Pinterest, it’s worth reading to learn about the data they’ve collected and why they are going full steam ahead with more videos.
Pinterest found that videos were 4x more memorable than pins without videos.
Video helps folks connect with you and your brand in a way that nothing else does.
If you are not in on the video marketing revolution yet, I urge you to find a way to get busy with it now.
There is no excuse worthy of the business that you are losing by not doing video in some form.
Find a way to make it happen.
Repurpose Your Videos
At the top of the show I mentioned that I’m willing to split my video broadcast audience between two platforms. Here’s why that’s important to the future of BlogAid.
I teach. And the best way for me to do that is to screenshare and actually show you what I’m talking about.
I waited a long time for Blab to include that function. And I began doing training shows. But unfortunately, the replay quality was so glitchy that I couldn’t use them.
By using the vMix software with my Facebook Live broadcasts, I can do screenshares. And I can get a locally recorded copy of the show in HD.
I can then use that full replay on YouTube and embedded it in a blog post.
And I’ve constructed those teaching shows so that I can edit them into segments and create a YouTube playlist, and then upload those to Facebook and create a playlist there too. Plus, I can write more blog posts on specific topics and embed them too. And then upload them to even more platforms like SlideShare.
All of this will make for more titles, more views, higher rankings on YouTube and my site, and all of that translates into more business.
I’m absolutely, 100% dedicated to creating a successful sales funnel before the end of the year. And using video in this way is at the heart of it.
I’m not only creating a funnel, I’m creating a whole promotional system and strategy with the most powerful influencer there is, which is video.
Grow Your Revenue
Let me give you an example of the power of growing your audience via video.
I made $13 from spending about half an hour on FireTalk the other night.
And while $13 may not seem like much, consider this.
It was a spur of the moment show with zero prep time or promotion. I was just chatting with the folks who showed up. I made new friends.
Later that night and the next morning I saw notifications that folks I chatted with had purchased my Site Success Courses
In other words, I made money without even trying. I just showed up.
At this point, instead of me trying to convince you why you need to get on this train as it rolls down the track, I think you’re going to have to tell me why you’re not doing video.
If you are at all interested in growing your business and your revenue, especially if you have passive income streams, I strongly urge you to take this journey with me.
In fact, I think I’ll create a challenge for us to do this fall, to help all of us get going with it and stay on target.
Would you be interested in joining that challenge?
What do you need the most help with?
That’s a wrap for this week’s Tips Tuesday.
Find these tips helpful? Share them with your peeps!!!!
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