Tips this week are all about the challenges of taking your site and business up a level. So let’s dive in. Listen to the podcast.
It’s been a slow site news week, thankfully. And this is the time of year that my client work starts slowing down too, which is also a blessing. I have steady enough work to pay the bills. But, what I really have is more time to work on my business instead of just in my business. And that’s the focus of this week’s tips. So let’s dive in.
It really doesn’t matter how great your website looks, or even how great your content is. If you don’t promote that content, it may never be found online. You can’t just build it and expect folks to visit. The web is far too crowded for that now.
+Denise Wakeman has a post that speaks directly to this point. I recommend you give it a read because it’s a good primer for the rest of the tips in this podcast.
+Denise Wakeman has been running a 30 day challenge repeatedly for the past several months. And lately, she has expanded the offer for a full 4 month program, with each month focused on a different area of visibility.
The current one starts May 11th and I jumped right in on the early bird special she has going to get in on this month’s focus, which is building your email list and making the most of it.
My main focus, though, remains on doing better with social media. I’m rebuilding from the ground up with all of my platforms. Y’all know that I’ve been struggling with this for all of this year. Well, I’m finally making some progress. I literally just had to carve out the time to make it happen myself. I can only work on it for just so long a day, but at the end of the week, I have something to show for the time.
And this visibility challenge runs right through my slow biz time, which is when I work on things like this. So, it’s a perfect fit.
There’s still time for you to get in on this offer. You’ll find the link in the show notes, and no, it isn’t an affiliate link. It’s just something I think you’ll benefit from.
Denise is not the only one running a challenge. +Neil Patel of KISSmetrics is setting up a brand new site to see if he can turn it into a $100k/mo earner. You can see his latest post on his progress, or rather, a major setback he encountered.
But, the main thing I want to point out with this post is that he is testing his tactics.
It’s a nutrition site, which is something he has zero expertise in, and really has no passion for. In other words, he’s challenging himself to see if he can bring any niche site into a real money maker with tactics alone.
And he’s got the guerilla marketing background to make it happen.
Long Road vs Short Road to Making Money with Your Blog
There are two paths to take with monetizing a blog.
One is the long road. It requires building your audience organically via great content and social media activity.
Second is the short road. It requires a lot of sheer promotion. And that requires guerilla marketing tactics.
In Your Face Marketing
The first person I encountered six years ago who was using guerilla marketing tactics successfully was +Kathleen Gage. Squeeze pages and in-your-face promotion was all the rage then. And she was already well established and using it brilliantly.
But, it was just not something I felt comfortable doing. And my business suffered because of it.
Then, along came Facebook for business and +Mari Smith. She practically stumbled onto the power of relationship marketing. By just being helpful, and then being strategic, she became known as the Queen of Facebook.
She has since moved on to run an empire that caters to big business using social media successfully.
And to me, Mari exemplified a way I could promote my site, and business really started picking up for me.
And then I met +Ileane Smith. To this day, she remains helpful. Just helpful. Nothing else. For years she has freely given away tips on just about everything you can imagine online.
Craft and Lifestyle Blogging
In the past year I met +Ann Drake who opened my eyes to a whole other world of bloggers who drive traffic to their site from blogging about their passion and fun things, like food and crafts and then lifestyles, like being a parent.
I’m looking at all of these people I admire and all that I have established for myself to this point. It’s a fork in the road moment for me and I’m choosing a new path.
That includes an overhaul of my site and promotional strategies. And both of those will impact my daily routine.
So, it’s way more than just a few tweaks on the site.
It’s about taking my business up another level.
What I’ve done to this point has taken me this far. But I’ve plateaued here. I’m ready for the next step.
And, I’ll be splitting my efforts between BlogAid and Heartwood Art, which is my wood carving site. They are very different projects and require different methods to make them successful. My hope is that all of it will increase my awareness, experience, and knowledge so that I can better serve a variety of clients that seek my help.
In keeping with today’s focus, I want to share one last tip with you. And it’s something that has a direct impact on my site revamp choices right now, and should for you too.
How your site appears on cell phones could make or break a business. This goes way past Google’s latest perk of a mobile friendly stamp. It’s about revenue.
I’ve been a lone voice in the wilderness for two years about this and glad to see that more folks are starting to post about it.
For revenue, a responsive design is not enough. It has to be adaptive. This is one of the things we touched on in the Pinterest, Ads, and Mobile webinar with the new AdThrive mobile plugin.
This post on the Higher Visibility blog will help you at least understand the basic differences in a responsive design and one that is adaptive.
That’s a wrap for this week’s Tips Tuesday.
I hope you’ll take a moment to drop in on my Google+ page too and leave a comment, or on the blog. I want to hear where you are on your site journey and what’s been a struggle for you, plus what’s helping you overcome it.
Be sure to visit BlogAid.net for more helpful resources and I’ll see you online.