Hello Happy Site Owners!
Tips this week include:
- A sweet deal coming exclusively for BlogAid News subscribers this Wednesday
- Survey results are in from my webmasters and SEO and VIP members and what changes coming from that feedback
- Why the BlogAid Live show is on hiatus and what’s coming in its place that you’re going to love
- An update to the caching plugin tests
- The two plugins I’ll be checking out in my ultimate site speed tests
- What’s up with folks reporting a rise in 404 errors
- Why Google’s new HTTPS report is a must read for all site owners and webmasters
- Why a new webmaster course is the must-have skill set for 2017
Listen to the podcast
I sure hope this podcast gives you a little reprieve from all of the U.S. election day coverage. I think the tension from it has been the cause of a downturn in business for me and a lot of my webmasters and clients.
Hang in there, it will relax soon.
And 2017 is just around the corner. So now is the time to start thinking about getting your site into shape for that.
The very first thing I want to tell you this week is to be absolutely sure you are subscribed to BlogAid News and that you are receiving them.
And make sure everyone you know who has a site is on this list too.
I’ve got some major deals on new classes and webinars coming down the pike.
BlogAid News subscribers are always the first to know and get first dibs and the biggest discounts.
The next newsletter with one of those announcements comes out on Wednesday, so be looking for it.
Survey results are in
As y’all know, I’ve been talking about how I have to pivot this business every year to keep you on top of what’s hot.
Every 3 years I have to make a big pivot in my offerings. That’s what I’m doing right now.
The feedback has been amazing!!! Thank you so much for taking the time to respond. It has been so helpful.
The biggest pivots will be for the:
- Webmaster courses
- SEO course
- A new beginner site owner courses
- A new site owner maintenance training and reminders
- And more
I’ll have announcements rolling out for you as soon as each one is released.
What’s Out, Almost
As y’all know, the BlogAid Live Show has been in limbo for the past couple of weeks.
Since Blab died, I’ve never been able to recreate the magic that happened with y’all there.
I would regularly get to connect with 30-50 of you at a time. On Facebook Live, maybe 2 folks attend the live show.
I know a lot of folks prefer to see these in replays, but the numbers on those are even down.
So, I’m reconsidering what I want to do with the show.
I’ll continue to do my BlogAid Today Tips series on both FB Live and YouTube.
And I’m wondering if it would be helpful to open up a form where you can ask those “pick my brain” questions and then me answer them for you in the videos for the benefit of all.
What kind of live show or videos would help you the most?
I appreciate you leaving a comment on the blog, or anywhere you see this post online.
New Interview Series
I’ve spent the last 2 months, or maybe I should say I’ve wasted the last 2 months, testing all manner of live streaming platforms to do my client interview series on again. I finally gave up on them and will be pre-recording the shows.
I want to send a big shout out and thank you to Paula G for giving me a tour of the back side of Zoom. That looks like where I’m going to land for these interviews and perhaps for my future webmaster meetings too.
I have got some awesome guests lined up already, and that includes one site audit client that is pulling in 5 figures a month with ads and affiliate links that I know all of my craft/lifestyle blogger peeps are going to want to hear from.
So, look for announcements on those shows coming soon.
I hope you’ve had a chance to see the winners in my caching plugin tests.
Several folks contacted me to have their plugin changed. And that gave me the opportunity to test them on different hosting environments.
I found that on an Apache server running ngnix that there is zero difference between the WP Super Cache plugin and WP Fastest Cache.
I’ve updated the post with that result.
Turn Your Caching Plugin On
The biggest issue I found with site owners is that they installed their caching plugin, but never turned it on!!!!!!
You have to at least enable them or they do no good at all.
So, be sure you check at least that setting no matter what plugin you use.
That’s all the news from around here. Let’s jump into this week’s tips.
While I’ve got these caching test sites set up, I’m running ultimate speed tests to see what it takes to make a site ultra fast.
Right now I’m testing 2 things that I haven’t recommended before, to see how much difference they make.
- Hosting Google fonts locally
I’ll be testing the Speed Booster Pack plugin for deferring js and css. A plugin is really the best way to do this and one of my site audit clients is using it and I’ve already seen it in action. I just need to isolate it in the tests.
Now, this is deferring, not asynchronous load, which is more prone to breaking things. So, if you look into doing this, be sure to check for that.
I’ll also be testing the Google Font Optimizer plugin to see the speed difference in it and hosting the fonts locally.
I’m looking at the ROI too. If the speed is nearly the same, there’s no way to justify paying someone to do the manual labor of incorporating the fonts into the hosting account.
Do you do either of these speed things on your sites?
How about lazy loading of images?
Please do share what other tricks you’ve found that sped up your site and I’ll throw them into my tests.
I’ve had several clients recently contact me because they’re getting emails for Google Search Console of a rise in 404 errors.
First, be sure that you have your site registered with Google Search Console and that you have submitted your XML sitemap.
Contact me if you need help with that.
I’ll be doing a longer post on this topic, but here’s the skinny on the causes I’ve seen:
- You’ve deleted a bunch of posts in the last 3 months
- You’ve rebuilt your site and the page/post URLs changed
- You previously moved your site from Blogger and the regex for those redirects are overriding the new ones you’ve created for deleted posts
- You have a serious crawl issue on the site that is blocking Google’s bots
Let me know if you’ve been deleting a bunch of posts and have been doing redirects and still getting 404s on them. I’d like to have a look at your site, free of charge, to see what’s causing them.
It will help me create better solutions and advice for all of us.
This may be one of the most important tip you read this week.
Google has added a new report of how many sites have converted to HTTPS.
It also includes quotations from major sites that have converted.
You really do need to read the whole post for yourself, but I want to bring a few snippets forward for you here.
“We’ve seen many sites successfully transition with negligible effect on their search ranking and traffic. Brian Wood, Director of Marketing SEO at Wayfair, a large retail site, commented: “We were able to migrate Wayfair.com to HTTPS with no meaningful impact to Google rankings or Google organic search traffic.”
Did you hear those important words: negligible, meaningful. So, there was an impact.
“Webmasters that include ads on their sites also should carefully monitor ad performance and revenue during large site migrations.”
Okay, those are power-packed statements.
First, as a site owner, this article should clue you into just a couple of the pitfalls you could experience with converting your site. You really ought to consider getting a pro to help you.
For webmasters, this should clue you into why you must invest now in your education on all things SSL, including building new sites on https and converting existing ones. There are extreme performance and SEO concerns to consider too.
I was delighted to meet live with my Webmaster Level 5 members last week to talk about SSL and hosting.
A new SSL course is on the way and the folks who will be taking it got to radically influence what will be in it.
In other words, I’m keeping close touch with the folks in the program to ensure it stays current with your real-world needs.
And right now, that’s learning all you can about making sites https in a way that is the most expedient and least costly.
It also means doing it in a way that doesn’t impact performance, or becomes a headache down the road.
Everybody is jumping on the Let’s Encrypt free certificate bandwagon. That is simply not the best way to do it for free. And that’s the type of info that will be in the new course. What kind of host account you have and whether you have the site in the root or not plays into the mix as well.
That’s why generic tutorials can seriously lead you down the wrong path right from the start and you need to be able to get the whole picture right from the beginning.
I’m working as hard and as fast as I can go to develop that course right now.
Plus, I can absolutely guarantee that course pricing structure is going to change in early 2017. It’s never going to be any cheaper to learn what you need to know than it is right now.
That’s a wrap for this week’s Tips Tuesday.
Find these tips helpful? Share them with your peeps!!!!
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