Hello Happy Site Owners! Welcome to the BlogAid Tips Tuesday Podcast for Feb 23 2015 and I’m your host MaAnna.
Tips this week include:
– faster page loads coming to your browser soon
– what’s coming in WordPress 4.2 that will affect categories, tags, and plugins
– a super perk in a super uptime monitoring service
– whether you should try to build backlinks or not
– how to get a jump on the Twitter/G+ integration
– and a whole basket of freelancing mistakes that are costing you big
So let’s dive in. Listen to the podcast.
I’m starting to settle in to the pace of a good, steady workflow again here on the tail of busy season. The new membership site build and hacked site rebuild I mentioned last week are in full swing. In fact, that site rebuild will likely be launching this week. The owner is so much happier with her new site in every way!
I want to say thank you to all of the Webmaster Level 5 folks that came to the live webinar last week.
And a special shout out to +Mary Ionatti She got a full site audit too. We got a little more techie in the live audit chat because she is in the Webmaster course. She was able to do all of the improvements herself and cut her page load time in half, plus was able to make it more secure.
Mary shared that process with us in the webinar and I have a sound clip of it for you to hear what she found and changed on her site that yielded such great results. Plus, to hear the confidence she has gained in knowing what trouble spots to look for on a site and how to fix them. She’ll be taking this straight in to her client work. And that’s the whole point.
Listen to Mary’s site improvements.
That’s all that’s happening around here.
Let’s jump into tips from around the ‘net this week.
I’m very excited about this news. Next week, pages are going to load faster. The new HTTP2 protocol has been approved and will start hitting browsers beginning next week.
Basically it will improve load speed while using less hosting resources due to the change in the way it makes and delivers the requests.
I frequently run benchmark performance tests on my site and on my site management clients and I can’t wait to see how much different the waterfalls look in how things are delivered. I’ll probably make a before and after post so you can see what I’m talking about. So, look for that when the change hits.
And I’m really interested to see how this will affect mobile and how soon those browsers get updated. Seems like they would benefit the most.
Thanks to +NetSpeak Solutions for the heads up on this.
A minor version of WordPress was released this past week. Most sites made it through the update just fine. If you have automatic updates still turned on by default, it was probably taken care of for you already.
The core WordPress devs have been cleaning up old bugs in every major release. In the recent 4.1 release, they made it so terms are split and no longer shared. For the most part, that will affect categories and tags. If you use both, and used the same ones for each, when you changed one the other changed. Well that won’t happen in the future since the 4.1 release.
But, in the 4.2 release due in April, it will affect older shared terms. That could get into some plugins and adversely affect your site.
Be sure to read my post on it for more, including a test you can run on your site to see what terms may be affected, the plugins the core devs tested that will be affected, and the other types of custom posts that I think will be affected that they didn’t test.
The free service is still free, and pretty darn good too!! They’ve just introduced a new paid plan. 1 minute increments and still 50 monitors. Plus, it keeps logs for a year. It’s budget friendly too at $4.50/mo with a 20% discount for early adopters. I’ll be one of them. Have all of my sites and those of my site management clients on it already.
Avoid link building because it could do more harm than good. That’s what this post on SearchEngineLand would have you believe John Mueller from Google is saying. Well, yeah, if you take the whole idea of building quality backlinks out of context.
If you create helpful content, folks are going to link to it by sharing it on social media or referencing on their own posts. That’s the kind of link building you want to do.
The snippet being addressed in this Hangout with John references focusing on a non-organic backlink creation strategy as a centerpiece of your SEO ranking. That’s the kind you want to avoid.
Here’s the thing. Black hat SEO tactics that do that sort of quick results link building works, and works well, at least in the short term. And folks who hire SEO firms to boost their ranking want to see quick results. But, after a while, Google is going to figure out that your site is trying to game the system, and have fun recovering from those penalties.
Growing your audience by developing a super content strategy is a long haul game. You can make it go faster by investing in learning how to create that content and by making good use of social media.
The point is, don’t give up on the importance of backlinks. Just do them in a way that is sustainable and doesn’t draw penalties. And vet the headlines you read.
A couple of weeks ago Google announced that it would again gain access to the firehose version of tweets and start indexing them and displaying in search. +Eric Enge has a nice series of posts on the study performed by his firm, Stone Temple Consulting about how Google is indexing tweets today and what all of this means for SEO in the coming months when this thing goes live.
Here’s what I know. If Eric and +Mark Traphagen are paying this much attention to it, then I’m paying attention to it.
A big chunk of my new business comes from search. I had let Twitter go a couple of years back. That’s about to change. I’m currently working with +Mike Allton to get my entire social media strategy back on track and I’m positive that Twitter will once again start taking a prominent role in that effort.
I had an interesting conversation with a client recently about the lucrative Twitter Parties that she hosts. And, I’m thinking about how I can use all of this info for my new carving site where I plan to enter the sponsored ad world. So, you’ll be hearing more from me about that journey as it progresses and I find new ways to monetize a hobby blog with passive income.
Below that he has a nice infographic followed by actionable tips that will help you hit the ground running when the firehose opens.
This will likely be the pillar post that I’ll be studying the most for setting up my own strategy to take advantage of the SEO and traffic perks this change will bring.
Bottom line, it means more views and that turns into a bigger audience and that turns into more conversions and that eventually turns into more sales. Some folks follow me for six months to a year before purchasing something. That’s why early adoption of things like this are so important.
What a powerful post on Copyblogger. And everything in it rings true to me. In fact, I printed this out and checked off the mindsets I had already shifted then took a good look at what else I still had to go.
This is most definitely a must read for all freelancers, and even small business owners.
That’s a wrap for this week’s Tips Tuesday. Thanks for subscribing on iTunes, and for giving this show a rating and review. I really appreciate it. And do drop by and say hey over on my Google+ page too. That’s where I hang out. Be sure to visit BlogAid.net for more tips and resources and I’ll see you online.