Hello Happy Site Owners! Welcome to the BlogAid Tips Tuesday Podcast for Oct. 20, 2015 and I’m your host MaAnna.
– Free Site Review Webinar redo and it’s opened to all
– Best and Worst Plugins Blab
– WordPress Blab for marketing your Udemy course or Kindle book and more
– Site Success Interview with a real site audit client on why it’s cheaper to hire a pro the first time
– how to create a business continuity plan the easy way
– a serious Akismet security issue
– why you need to adopt the “be an expert or go home” mentality
– how ad blockers are affecting the economy and small site owners
– two super top dogs discussing why you need to get on Blab
– the top 10 reasons you need SEO even if you don’t think you need SEO
Listen to the podcast
I had a family emergency last week and had to reschedule a bunch of meetings, Blabs, and more. But I’m almost caught up again.
Friday, Oct 23 at 1pm ET / 10am PT
One of the things that got postponed last week was the free site review webinar. It has been rescheduled and I’m changing the format a bit on the redo.
We’ll review a couple of sites with a quick SEO and performance check and then we’ll do a standard review on as many as we can from the live audience too.
This is a zero-pitch webinar. Just straight up help for you and your site. And it’s free! So y’all come.
10/21 at 1pm ET / 10am PT
I’m changing the name of the WordPress Wednesday Blab show to #WPblab. It just works better.
This week we’ll be chatting about best and worst plugins. So bring your list of faves and most hated and join in on the conversation.
And, it will be a good chance for you to get caught up on all the site news for the week too.
10/21 at 8:35 ET / 5:35 PT
And then later Wednesday evening, fellow WordPress and Udemy instructor, +Dennis Smith has asked me to co-host this super informative Blab with him about how to use your WP site for better marketing with your Udemy courses and Kindle books. We’ll cover a LOT more than that, so do drop in.
Site Success Interview Series with Michelle Guajardo
UPDATE: This will be an audio interview and will post on Friday, Oct 23rd.
Join me and site audit client Michelle Guajardo for a super interview as she shares her audit experience and why she changed backup services, hosting, plugins, and required a deep clean from prior work that was not done correctly.
You’ll hear why hiring a pro up front is way cheaper in the long run than hiring a bunch of folks who don’t know what they’re doing, or listening to bad advice from non-tech groups.
This Week in Blab
UPDATE: I’ll be starting this show on Friday, Oct 23rd at a special time.
7pm ET / 4pm PT
I’m starting a new Blab show next Friday,
Oct 30th, where I’ll feature a special guest and how they are using Blab successfully. We’ll also cover the latest Blab news. And, it’s all about audience participation, so you’re welcome to jump in for your first Blab and ask all the questions you want as well.
I may or may not have the first show scheduled by the time you hear this podcast, so be sure to check the show notes and my postings on Twitter and G+.
You can also subscribe to the BlogAid Blab Channel and get push notifications whenever I schedule a show.
Speaking of new things with Blab, there’s a new plugin out that will auto-embed your Blab replays and so much more, like give you all kinds of great CTAs (Call to Action) buttons.
I did a MaAnna Minute video tour that gives you a quick overview of the features. Hani, the dev, has already been in contact with me about the MailChimp integration issue and I’m talking to him about other features that are on the way as quickly as he can make them happen. And I’ll cover more on that in the Blab Tips section in a moment.
Create a business continuity plan – GeekSpeak Guides
What if you lose power for a week? Or you become incapacitated for a little while? What if your building gets flooded? Can you keep doing business? GeekSpeak Guides co-host +Susan Finch and I help make it easy for you to make a plan to meet the obligation you have to your clients and your biz team.
This is the 2nd and final show on this topic. So, be sure to watch both. And I have to tell you, Susan and I both had family emergencies right after we recorded these shows, so they really hit home for us about why it’s so necessary to make these plans ahead of time.
Don’t put this off folks. Make it super easy for others to take care of things for you, and/or for you to continue to run your business from another location for a while if necessary. You’ll just sleep better knowing that Plan B is already in place.
That’s all the news from around here.
Let’s jump into this week’s tips from around the ‘net.
Sucuri does regular checks on what’s hitting the firewall service they provide and found that there was a pretty serious problem with Akismet. So, be sure to get your plugin updated if you’re still using that for comment spam blocks.
I’ve switched away from Akismet and I’m using Antispam Bee on most sites, and WP Zero Spam on others. Both are working great.
So, if you’ve stopped using Akismet too, be sure to suspend your account for it, especially if you had it set on auto-renewal.
I just got popped for it and I’m not even using it. And just try to get your money back. Not even worth it. Would cost me more.
Content Marketing Tips
“Be an expert or go home” is what +Eric Enge said on a recent Plus Your Business HOA by host +martin shervington in reference to the state of SEO today and how important it is to strive for authority on topic.
I was pleased to hear +Mark Traphagen say that smaller sites are getting a bump in rankings if they have the most helpful content.
I write a lot of tutorials and produce video tips, both of which get long time on site stats. So, I’m going to be following the rest of the advice they gave in this super chat and I strongly encourage you to take a little time to go watch it too.
The link I’m giving you is to Martin’s G+ post because it has some handy show notes in it as well.
Ad blocking. It’s becoming a real issue for some small publishers.
Ads are the only way some small publishers can keep their content free for viewers.
Ads are also the supplemental household income for a lot of families, especially among women bloggers who are in the mommy, craft, and lifestyle blogging niches.
The nice folks over at Reel SEO have a super post on the stats of ad blocking and the economic impact turning them off is having on small publishers.
The scary part is that blocking ads may force some small publishing niches to close up shop. The constant need to create and promote content on them is a lot of work. And most already don’t make a lot of money. They certainly can’t afford to do it for free.
If you have a site that monetizes with ads or you use an ad blocker, this post about it is well worth a read and applies to more than just the video industry.
If I haven’t convinced you why you need to get busy with Blab, then listen to this interview by Michael Stelzner who’s the main guy behind Social Media Examiner, with guest +Joel Comm who hosted the world’s first competitive Internet reality show, called The Next Internet Millionaire and he’s just continued to go up to the stratosphere from there.
If the biggest names in social media have embraced Blab at this level, you really need to take a super serious look at it.
Blab has done more for my business in the couple of months I’ve been on it than a whole year of writing blog posts.
Top 10 Reasons You Need SEO [2016 Edition]
You need SEO. Even if you don’t think you do, you do.
+Amanda DiSilvestro is one of my fave bloggers and she has a super post on the Higher Visibility blog with the 2016 version of the top 10 reasons you need SEO.
I really want you to go read this post, but I’m going to give you some of the top tips right now so you’ll see why.
Your competitors use SEO – in other words, they are getting free search traffic. You aren’t.
SEO helps improve your visibility on more than just Google – and you need to see the post for the list of all the other platforms where you get more eyeballs due to SEO best practices too.
It helps you attract the right people at the right time – getting more qualified eyeballs on your stuff is what the content marketing game is all about.
SEO improves your user experience – once you get your mindset around how to do your on-page and site-wide SEO, you will actually create a richer experience for your readers too.
Just ask my Blog on Purpose class clients about that last one. They spent the first week revamping the SEO on their core pages. And this week they’ve been revamping the content layout. And all of it is candy to both search engines and readers and they’re going to get way more conversion too.
SEO is not about installing the Yoast plugin and calling it a day. And you get way more bang for the buck than you can imagine when you do it all.
Plus, it’s nowhere near as hard as you think. Ask any of my non-geek clients.
That’s a wrap for this week’s Tips Tuesday.
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