Your Google+ Profile has three distinct links. Where you use each one matters, especially when it comes to SEO and making the many connections with authorship (often called AuthorRank). As G+ continues to become a major player in your online success, now is the time to get all of your links squared away and know how to use them. In this short post I’ll show you the three links and the places where you do and don’t want to use them.
The Main Link
The base link to your G+ Profile will look something like mine, shown below.
This is the link that you want to use for anything that connects to authorship. A couple of those places are:
- On your site’s author page (usually your About page)
- In your author resource box
Your Posts Link
You have four default pages on your G+ Profile. They are:
- And +1’s
When you use your base link above, it will automatically send viewers to your about page or your posts page, depending on the browser or app they are using.
The URL to send folks directly to your posts would look something like the one below. Notice that it is the same as the previous one, but has /posts at the end.
It’s safe to use this link anywhere that does not connect to authorship. A couple of those places are:
- Your site’s social follow buttons
- On other social platforms that allow you to include extra links
You could also send readers to your G+ About page. That link would look like the one below. It has /about at the end.
As you can see, all of the links above are quite ugly. That’s exactly why many folks choose to get a vanity URL for their G+ Profile. When G+ first rolled out, I made one using the Bit.ly shortening service. It’s http://bit.ly/MaAnnaGplus
A popular service that specializes in creating G+ custom links is Google Plus Nick at http://gplus.to/
In mid August of 2012, Google+ began rolling out vanity URLs for some page and personal profiles. Everyone has still not been offered one yet as of the time of this writing. But, when it does get around to you, just click on your Profile tab in the left sidebar, and then the Edit Profile button just above the content area. You’ll see a pop up window that will take you through the steps.
Fair warning though, Google+ will pick the name for you. It will be something like https://plus.google.com/+YourName Once you approve it, you will have to contact Google to request any changes you want to make.
It is safe to use any of these vanity URLs anywhere that does not connect to authorship.
G+ is Good for Business
Google+ is growing tentacles that are reaching into practically every aspect of your online presence. They want to position themselves as the hub of your online identity too. And authorship is the hottest SEO for 2013. So, it’s very important that you square out how you use your G+ Profile links now and reap the benefits later this year.
If you need help getting all aspects of your G+ Profile set up for authorship, be sure to check out the SEO and AuthorRank Video Course.
Also see the Related Posts below for more info on Google+.