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Helpful Posts
I am delighted to have the opportunity to chat today with Carolyn Howard-Johnson who has just released the 2nd edition of The Frugal Book Promoter: How to get nearly free publicity on your own or by partnering with your publisher and it’s already on Amazon’s bestseller list.
I’m in the service and education business. When you contact me, what you expect to hear is, “Yes, I can help you do that.” Lately, I’ve been saying no more than usual. You may be surprised at the positive response it has brought and how much more it has endeared me to my clients. Let me tell you why saying no can actually be good for business.
In this fun and informative podcast with fiction author Phyllis Schieber, we chat about The Manicurist and how Phyllis’ life and upbringing inform her novels and the rich depth of her characters. We also chat about how she uses the Internet to promote her books plus how the rise of social media and ebooks has completely changed her marketing strategies from the time her first book was published.
If you read enough blogs for online marketing, you’ll eventually get the idea that it’s best to create posts that can quickly be scanned, have short sentences, and only graze the surface of a topic. There’s a reason I don’t follow that advice to the letter. Let me show you how I get more clients by bucking the trend.
As site owners, we get so busy making the next blog post or creating new pages. For the most part, we only visit the Admin area of our site. When was the last time you really looked at your site as a visitor sees it? Refreshing a site at least once a year is a good way to ensure that it is current with your offerings and message. Read on for a quick checklist that will help you review the most important areas of your site.
You get visitors from a lot of different sources including search engines and social media. But, do folks leave your site after reading just one page? Here’s a great way to keep folks on your site longer by giving them quick access to more headlines.
I cull the best tips from all over the ‘net for Tips Tuesday. And, if you’re an author, or if you want to self-publish an ebook for your business, you’ll be delighted with all the tips just for you this week. If you know an author or pro writer, be sure to share this post with them.
One of the most underused icons in the WordPress text editor is blockquote. And, it’s not just for citing another’s quotation. You can use it to highlight a main take-away point for your readers or bring attention to your most important point. Here’s how.
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